View report (English) - W&S|Online Market Research in Vietnam
View report (English) - W&S|Online Market Research in Vietnam
View report (English) - W&S|Online Market Research in Vietnam
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RESEARCH FINDINGS<br />
1.Kotex and Diana are top two lead<strong>in</strong>g brands <strong>in</strong> term of brand awareness with 99.3% and 99.0% respectively<br />
When mention<strong>in</strong>g about current sanitary napk<strong>in</strong> brands <strong>in</strong> <strong>Vietnam</strong>, 52.6% of 302 surveyed respondents firstly<br />
thought about [Kotex], the follow<strong>in</strong>g is [Diana] with 41.4%. However, total awareness of [Diana] seems to be<br />
a little bit higher than [Kotex] by 0.3%.<br />
Q1. When mention<strong>in</strong>g about sanitary napk<strong>in</strong>, what brand comes to your m<strong>in</strong>d firstly?<br />
TOTAL TOM SPONTANEOUS<br />
n=302 n=302 n=299<br />
Unit: %<br />
Whisper<br />
64.2<br />
Whisper<br />
3.0<br />
Whisper<br />
16.1<br />
Laurier<br />
75.2 Laurier<br />
1.0<br />
Laurier<br />
19.1<br />
Diana<br />
Diana 99.3<br />
41.4<br />
Diana<br />
54.5<br />
Kotex<br />
Kotex 99.0<br />
52.6 Kotex<br />
45.5<br />
.0 40.0 80.0<br />
.0 20.0 40.0 60.0<br />
.0 20.0 40.0 60.0<br />
2. Kotex is mostly used among regular brands.<br />
Based on the research result, 82.8% chose [Kotex] as one of regular sanitary napk<strong>in</strong> brands.<br />
Q3. What brands you use often?<br />
100.0<br />
n=302<br />
80.0<br />
82.8<br />
79.5<br />
60.0<br />
40.0<br />
20.0<br />
18.9<br />
15.2<br />
.0<br />
Kotex Diana Laurier Whisper<br />
Unit: %
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