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A N N U A L R E P O R T G R U P O S E C U R I T Y ... - Banco Security

A N N U A L R E P O R T G R U P O S E C U R I T Y ... - Banco Security

A N N U A L R E P O R T G R U P O S E C U R I T Y ... - Banco Security

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22<br />

page<br />

Strategic Pillars of Grupo <strong>Security</strong><br />

Grupo <strong>Security</strong> is today a diversified group of companies that has managed to achieve a broad and varied<br />

participation in the principal sectors of the Chilean financial industry, due to one basic characteristic: excellence<br />

in its relations with customers.<br />

Its businesses are structured in such varied areas as: Financing, Investments, Insurance, Travel and Real-Estate<br />

Projects, which enable it to provide people with all the financial services they require throughout their lives.<br />

The favorable growth experienced by Grupo <strong>Security</strong> in recent years is a consequence of the development of its<br />

companies and the continuous search for new market opportunities; this, with its potent corporate image, solid<br />

brand positioning and integrated financial services offered to its corporate and individual customers.<br />

The following shows the progress made in the six important areas that make up the strategic management pillars<br />

of Grupo <strong>Security</strong>.<br />

THE VALUE OF THE SECURITY BRAND<br />

Thanks to the excellence of its quality of service, Grupo <strong>Security</strong> is today a solid brand with a recognized prestige<br />

in the market.<br />

This is reflected in the outstanding history of its results, its profits and also in the level of trust and commitment<br />

that every customer, employee and shareholder feels for the Company.

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