A N N U A L R E P O R T G R U P O S E C U R I T Y ... - Banco Security

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The Company currently has a broad customer base of approximately 91 thousand individuals and companies. This
has enabled it to expand cross-selling between the different areas year by year, thus also achieving the loyalty of
customers toward the various Group companies.
Internal campaigns, a correct brand positioning and the efforts of Grupo Security have resulted in having customers
who on average have business relations with 1.2 Group companies.
To reinforce the commercial relationship and thinking of customers’ interests, Grupo Security in mid 2008 launched
a campaign rewarding the loyalty of our present customers, who receive benefits by contracting products and
services for the first time in any of our Security companies.
This initiative in its first four months of evaluation has managed to benefit 1.5% of our customers in the individuals
segment. Thanks to the favorable reception and the results obtained, this campaign will be continued in 2009.
R I S K M A N A G E M E N T
In the financial business, the proper management of risks is vital for minimizing potential losses and obtaining
attractive returns that are permanent over time. Grupo Security and its subsidiaries have therefore implemented
since 2007 an integral risk management model that was implemented by the Business Risk and Corporate Control
Management, which coordinates, consolidates and reports periodically to the board of Grupo Security on its
findings.
In 2008, the Group was already fully operating its Integral Risks Management. Through a focus on auditing,
the most important processes and risks are known for each company, shown in process maps, flow charts and
individual and consolidated risk maps for the Group, documenting all the information gathered which serves as
the operation base. This has permitted the identification of risks and for the different process areas to define
mitigating action plans agreed with those responsible.