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According to a report released in February 2014 by management consultancy firm IndigoEdge, “The value of POS (point of sale) transac ons in India is ~$25 bn across ~1 bn transac ons. Average number of transac ons per POS terminal is under 1,000 per annum. The average swipe on a credit card is over Rs 3,000 and on a debit card is over Rs 1,600.” THE POS TRANSACTION (Merchant Warehouse) MERCHANT MERCHANT POS GATEWAY ISO • ACQUIRING MERCHANT BANK http://merchantwarehouse.com/the-point-of-sale-transaction MERCHANT BANK ACCOUNT Authoriza on Se lement Issuing Bank Visa/Master Card Source: Merchant Warehouse It further goes on to say that there are ‘only about 250,000 retail outlets across 700 ci es and towns in India’ that ‘are equipped with a POS terminal’ and that ‘POS transac ons on debit cards are just about 10% of the number of ATM transac ons’. The report points to the fact that there is enough poten al for the growth of POS transac ons with debit cards if people have ‘adequate access to POS terminals’. In fact, the Reserve Bank of India’s governor Raghuram Rajan underlined the importance of mobile payments in his maiden speech in September 2013. He said, “Finally, there is substan al poten al for mobile based payments. We will set up a technical commi ee to examine the feasibility of using encrypted SMSbased funds transfer using an applica on that can run on any type of handset. We will also work to get banks and mobile companies to cooperate in rolling out mobile payments. Mobile payments can be a game changer both in the financial sector as well as to mobile companies.” Financial inclusion has been on India’s agenda for quite some me now. Experts believe that mobile phones could be one of the main catalysts in achieving financial inclusion faster than ever before. A report by Morgan Stanley has predicted that India is likely to have 519 million mobile internet users by financial year 201718. A report tled ‘INR 85,800 Crore Digital Money’ created by the Internet and Mobile Associa on of India (IAMAI), Payments Council of India (PCI) and IMRB, says the digital payment industry in India was Rs 85,800 crore in December 2013 and is expected to grow at 40% to touch Rs 120,120 crore by December 2014. This includes: Credit and Debit card payments, net banking transac ons, prepaid cash cards, immediate payment systems (IMPS) over the internet and payments done using Mobile Wallet. It further says that the four metropolitan ci es Delhi, Mumbai, Chennai and Kolkata “are approximately 60% of the total Digital payment gateway market size” while the other major ci es including Bangalore, Pune, Hyderabad and Ahmedabad contribute about 25% of the total market size. chejad@gmail.com 34
ElectraCard Services (ECS): Based out of Pune, ECS provides so ware products and processing services for electronic payments and has customers across the spectrum and the globe financial ins tu ons, retailers and telecommunica on companies in over 25 countries. Its suite of products help customers issue and manage all kinds of payment cards and electronically process card transac ons across channels including ATM, POS, internet and mobile. In May 2014, Mastercard announced the acquisi on of ElectraCard Services, a subsidiary of Punebased Opus So ware Solu ons. Mastercard has made a minority investment in ECS in 2010. Corporates in Pune: • ACI/S1 – the largest payments company in the world • MasterCard (post acquisi on of ECS) • Opus So ware • Oracle Financial Services (previously Iflex) • Fundtech • First Data Corpora on • Cap Gemini (previously Kanbay) • R Systems • mPhasis Payments prac ce • A ra • SELA (part of Gemalto mobile payments) • HSBC • Barclays Indiaspecific opportuni es: • Prepaid payment instruments • Alterna ves to CashOnDelivery (COD) • Lowcost ATMs • Solu ons for the billions (Bo om of the Pyramid) • Crossborder inbound money transfer • Cards payment network RuPay THINK <strong>PUNE</strong> REPORT 2014 chejad@gmail.com 35
Page 1 and 2: THINK PUNE November 2014 THE START-
Page 3 and 4: chejad@gmail.com
Page 5 and 6: We were intrigued by the ques on -
Page 7 and 8: The Resurgent Start-up Ecosystem in
Page 9 and 10: ACKNOWLEDGEMENTS As men oned earlie
Page 11 and 12: Team and Entrepreneur background Im
Page 13 and 14: Customer Information Pune startup
Page 15 and 16: Central SouthWest PUBMATIC TALEGA
Page 17 and 18: CONVERGENCE Paradigm for newer Inno
Page 19 and 20: BIG DATA/ ANALYTICS chejad@gmail.co
Page 21 and 22: MANUFACTURING Product Research | En
Page 23 and 24: CLOUD COMPUTING chejad@gmail.com
Page 25 and 26: Acloud refers to a dis nct IT envir
Page 27 and 28: Issues rela ng to privacy, security
Page 29 and 30: CORPORATE INVESTMENTS Tech Corporat
Page 31 and 32: 3 PAYMENTS f you spend a few moment
Page 33: Companies from six different indust
Page 37 and 38: 4 FINTECH With contribution from Na
Page 39 and 40: Technological developments in nanci
Page 41 and 42: Marquee investors who have invested
Page 43 and 44: 5 PRODUCT LIFECYCLE MANAGEMENT (PLM
Page 45 and 46: chejad@gmail.com SECURITY TECH
Page 47 and 48: ot only corporate organisa ons but
Page 49 and 50: chejad@gmail.com ENTERPRISE MOBILIT
Page 51 and 52: THE ENTERPRISE MOBILITY ECOSYSYTEM
Page 53 and 54: PUNE STARTUP ORIGINS 3 enterprise
Page 55 and 56: 8 SOCIAL ENTREPRENEURSHIP With cont
Page 57 and 58: Business Sector Product Envirofit E
Page 59 and 60: chejad@gmail.com BIOTECH
Page 61 and 62: According to the Indian Brand Equit
Page 63 and 64: PUNE ENTREPRENEURIAL ECOSYSTEM chej
Page 65 and 66: PuneTech PuneTech.com, a goto web
Page 67 and 68: chejad@gmail.com PUNE SUCCESS STORI
Page 69 and 70: Quick Heal Company/Product: Started
Page 71 and 72: FirstCry Company/Product: Online ba
Page 73 and 74: daVIZta Company/Product: Started by
Page 75 and 76: CarIQ Company/Product: Intelligent
Page 77 and 78: RECENT ACQUISITIONS Hoopz Company/P
Page 79 and 80: chejad@gmail.com EVENT CALENDAR
Page 81 and 82: SEEDING CHANGE THROUGH INNOVATION D
Page 83: “Pune has now become a centre of

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