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PUNE

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New Trends<br />

in PLM<br />

LM started crea ng a buzz around the years 1998<br />

Pto 2000 and its scope was mainly to address the<br />

design and engineering world (CAD Data, Bill of<br />

Materials or BOM, Change and Configura on<br />

Management, Analysis & Simula on) and also facilita ng<br />

the supply­chain collabora on. From a tool limited to<br />

engineers, PLM is now turning into a decision­making<br />

pla orm for CXOs.<br />

• Dashboard Intelligence that helps enterprises monitor<br />

and manage everything in real­ me and provides<br />

personalized dashboards for be er, faster decisionmaking.<br />

These dashboards connect all internal and<br />

external systems together ­ industry­specific data,<br />

social analy cs and Smart Tagging to enable decisions.<br />

• The business strategy of PLM companies is now<br />

moving from selling products to selling industryspecific<br />

solu ons. The big PLM players are targe ng<br />

industries including Healthcare, Hi­Tech, AEC<br />

(architecture, engineering and construc on) and are in<br />

the process of extending their offerings.<br />

• The scope of PLM is expanding beyond engineering<br />

needs to serve the sales and marke ng aspects as well.<br />

This allows leveraging the digital assets built during<br />

the product design phase for sales and marke ng.<br />

Thus, PLM which was tradi onally focused on<br />

op mising costs is now evolving as a tool to<br />

strengthen the top line of companies.<br />

• Latest technologies like Augmented Reality and 3D<br />

Prin ng are extending the reach of PLM from B2B to<br />

B2B2C. For instance, Dassault Systèmes’<br />

3DEXPERIENCE pla orm addresses every<br />

department in a company, from marke ng to sales to<br />

engineering.<br />

Opportuni es<br />

in the PLM Space<br />

he big players are focused on providing a<br />

Tcomplete suite of PLM products but may not have<br />

been able to reach every nook and corner. This<br />

provides some exci ng opportuni es for smaller players:<br />

• Add­on product development (Examples:<br />

GeomCaliper, DFMPro by Geometric)<br />

• Products for niche areas (Examples: NestLib by<br />

Geometric, AutoCast ­ X by 3DFoundryTech)<br />

• Interoperability solu ons<br />

• Content genera on<br />

• Services and trainings (Examples: Prorigo, Prescient,<br />

Proto­Tech, Flexur, IFS Academy)<br />

here are a few examples of start­ups thinking ahead of the big players and developing futuris c technology or products.<br />

TThese usually come in the radar of big players where they become partners or are acquired or merged. (Examples: RTT<br />

acquired by Dassault Systèmes, ThingWorx acquired by PTC)<br />

While PLM systems are mature for tradi onal industries such as Aerospace and Defense, Automo ve and Heavy industries,<br />

there are other industries including Hi­Tech, Consumer Goods, Fashion and Banking, Financial Services and Ins tu ons (BFSI)<br />

which are adop ng PLM in a big way. This opens up new avenues to build products to suit specific industry needs (Examples:<br />

Gerber PLM for Apparel industry, Innova on Factory by Dassault Systèmes for the BFSI sector)<br />

New technological trends including Cloud, Mobile, Big Data & Analy cs, Internet of Things (IoT) and 3D Prin ng open up doors<br />

to re­think PLM in new ways such as 3D modeling on Cloud, Mobility apps, IoT and Analy cs apps for op mizing and monitoring<br />

manufacturing processes.<br />

A new ecosystem is fast emerging where there is a strong synergy between small companies in niche technology areas and<br />

established PLM players that complement each other to provide comprehensive solu ons to customers.<br />

THINK <strong>PUNE</strong> REPORT 2014<br />

chejad@gmail.com<br />

44

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