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THE ENTERPRISE MOBILITY ECOSYSYTEM<br />
Selling<br />
Source: Enterprise Mobility: Pu ng People First" jointly published by Aegis School of Business & Telecommunica on and PricewaterhouseCoopers (PwC)<br />
an you sell a product/solu on to an enterprise? Sure you can, but the biggest challenge for product companies is the<br />
C“Build vs Buy” factor, especially in the Indian market. Solu ons cannot cover just the mobile part and hence you will not<br />
find many mobileonly product companies in the enterprise space. A lot of companies have frameworks, libraries and<br />
pla orms built, which gives them some level of differen a on while selling Mobility Services; but they are s ll not selling a<br />
product or a solu on. Solu ons need to solve specific problems and mobility happens to be incidental. One example is when we<br />
started out to build an app for the billing of piped gas meter readings and ended up building a complete billing solu on. Our<br />
latest product/solu on offering has mobility as a very small part of it.<br />
Technology Viewpoint<br />
nterprise Mobility Ecosystem will have pla orms (backends and backend as a service) that would require skills in<br />
ENode.js, Java, .NET and apps that need to be either Na ve or Hybrid with skills in iOS, Android, Windows and HTML5.<br />
Our recommenda on for an enterprise to go mobile is to embrace HTML5 Hybrid Apps, get skills in building JSONbased<br />
REST APIs, technology skills such as HTML5, Angular.js, and on the backend the ability to roll out REST APIs on exis ng JAVA or<br />
.NET pla orms. Node.js is increasingly becoming popular in producing quick solu ons. Today you can build an en re solu on<br />
using JavaScript right from the backend (using Node.js and MongoDB) to the frontend (using Bootstrap, Angular.js, etc.). Both<br />
these suit the cloud delivery models as well as onpremise solu ons.<br />
Talent availability in Pune is an issue for startups. You will get interns and fresh graduate candidates, but good mid to senior level<br />
technical talent is hard to find and a ract. It is rela vely easier to train people in the use of languages such as HTML5 and<br />
JavaScript (and related frameworks) where the main skills required are the right a tude and the ability to fit into the startup<br />
culture.<br />
chejad@gmail.com<br />
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