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Opportunities in Pune Pune has a lot of manufacturing companies that want to do something in mobility. We have seen the following opportunities come up: 01 02 03 Marke ngdriven apps (such as eventbased or product catalog) Apps for managementincluding Approvals, Dashboards, etc. Apps for workforceThis is where there is a lot of scope but it is a fragmented market with bigger enterprises wan ng to build their own apps, making it difficult to sell to the small and mediumsized business (SMB) space because of its nature. ne's approach to this has to be domainbased and not necessarily to sell enterprise mobility. Enterprise mobility now Obecomes an excuse to change your business processes, move towards faster decision making and more real me data. Having said that, the whole ecosystem, in order to serve the SMB segment might end up being very similar to erstwhile fabrica on shops. This will give rise to a whole lot of IT (mobile fabrica on) shops (startups) in the next few years. It will eventually follow a growth and consolida on cycle. THE WAY FORWARD Making people mobility ready Organisa ons will need to evolve an en re support ecosystem around enterprise mobility. This necessarily includes resources in the technology department adept at the design, development, deployment and maintenance of devices and applica ons. With the prolifera on of devices, the mobility support team will need talent adept on mul ple technology pla orms, in case organisa ons choose to support mul ple device types. New governance model for greater acceptability Enterprise mobility has roots in the personal domain. Organisa ons need to be cognizant of the fact that unlike other domains of professional life, the extent to which they can influence and impact the rela onship between the user and his or her device will always be limited. Organisa ons have to understand that enterprise mobility calls for a cultural shi in organisa onwide governance. Enterprise mobility has to be the business of business Enterprise mobility con nues to be an individual user led phenomenon. The organisa on is just an enabler, reac ng to the opportunity of gaining greater produc vity from and engagement with key stakeholders, in a hyper compe ve marketplace. However, the differen ator here will rest in how the organisa on chooses to react to the evolving mobility landscape. It is impera ve that this is led from the top. The senior leadership of the organisa on has to ensure that enterprise mobility is embedded in their stakeholder strategy. All three, people, processes and technologies, will need to be considered when incorpora ng mobility into organiza onal strategy. Managing legacy systems to support enterprise mobility Enterprises will need to establish a gradual rollout plan involving the following: a) Organisa ons upgrade legacy systems or create intermediate systems in order to enable mobility. b) Organisa ons change or remove legacy systems that impede mobility and establish new systems. Seamless experience between mobility and reality Organisa ons are challenged with ensuring that customer experiences with the service or product and the brand are seamless across all channels, including the mobility channel. This implies that the brand DNA needs to be adhered to for mobility solu ons exactly the same way organisa ons have transposed the brand experience onto web interfaces. Similarly, the organisa on cannot have two dis nct sets of rules for mobility and nonmobility usage for employees. THINK <strong>PUNE</strong> REPORT 2014 chejad@gmail.com Source: h p://www.pwc.in/en_IN/in/assets/pdfs/publica ons/2013/enterprisemobilitypu ngpeoplefirst.pdf 52
<strong>PUNE</strong> STARTUP ORIGINS 3 enterprises spawning 30 startups PubMa c • Usable Bytes (Kumar Bhot) • Mind ckle (Krishna Gopal Depura, Mohit Garg, Nishant Mungali, Deepak Diwakar) Persistent Systems • TriVision (Hemant Ramnani) • Al zon (Vinay Nathan) • BookEazy (movie ckets) & Dubzer (Anjali Gupta, Santosh Dawara) • Coriolis (Barnali Ganesh) • Druva (Milind Borate) • Entrib (Kiran Nataraj, Swapnesh Shirolkar) • goS ckies (Vinod Kulkarni) • mSauda (Samir Karande) • inDNA (Aditya Phatak) • kPoint (Shridhar Shukla) • MobiPrimo (Aditya Kulkarni) • Vizury (Vikram Nayak) • Dishoomit (Hrishikesh Rajpathak) • Sapience (Da aprasad Kamat) • GSLab (Shridhar Shukla, Asit Shah) chejad@gmail.com • CarIQ (Sagar Apte, Deepak Thomas) • Yukta (Aditya Bhelande) • AdElement (Abhijeet Kamble) • Agnie So ware (Pandurang Pa l) • Agility Digital Media (Vivek Gupta) • Touchmagix (Anup Tapadia) • Teedback (Hetal Rach) • JobbersPark (Dhaval Makawana) • Homelight (Drew Uher) • Visualized (Eric Klotz) Veritas/Symantec • Pubma c (Mukul Kumar, Anand Das) • Druva (Jaspreet Singh, Milind Borate, Rick Powles) • Sapience (Shirish Deodhar, Madhukar Bha a, Hemant Joshi, Shekhar Pulekar) • Vaul ze (Anand A. Kekre, Ankur Panchbudhe, Anand Gadgil, Yusuf Ba erywala, Sunil Sapra) • Clarice Technologies (Sandeep Chawda, Shashank Deshpande, Hemant Joshi, Anand Hariharan, Vipin Shankar) • CarIQ (Sagar Apte) • Coriolis (Basant Rajan, Samir Desai, Ganesh Varadarajan) • Themeefy (Titash Neogi) • ReliScore (Navin Kabra) • GSLab (Ajit Bhale) 53 Source: h p://www.quora.com/Whatarethemostprolific2ndgenera onstartupmafiasinIndiaandwhichstartupshavetheyderivedtheirDNAfrom
Page 1 and 2: THINK PUNE November 2014 THE START-
Page 3 and 4: chejad@gmail.com
Page 5 and 6: We were intrigued by the ques on -
Page 7 and 8: The Resurgent Start-up Ecosystem in
Page 9 and 10: ACKNOWLEDGEMENTS As men oned earlie
Page 11 and 12: Team and Entrepreneur background Im
Page 13 and 14: Customer Information Pune startup
Page 15 and 16: Central SouthWest PUBMATIC TALEGA
Page 17 and 18: CONVERGENCE Paradigm for newer Inno
Page 19 and 20: BIG DATA/ ANALYTICS chejad@gmail.co
Page 21 and 22: MANUFACTURING Product Research | En
Page 23 and 24: CLOUD COMPUTING chejad@gmail.com
Page 25 and 26: Acloud refers to a dis nct IT envir
Page 27 and 28: Issues rela ng to privacy, security
Page 29 and 30: CORPORATE INVESTMENTS Tech Corporat
Page 31 and 32: 3 PAYMENTS f you spend a few moment
Page 33 and 34: Companies from six different indust
Page 35 and 36: ElectraCard Services (ECS): Based o
Page 37 and 38: 4 FINTECH With contribution from Na
Page 39 and 40: Technological developments in nanci
Page 41 and 42: Marquee investors who have invested
Page 43 and 44: 5 PRODUCT LIFECYCLE MANAGEMENT (PLM
Page 45 and 46: chejad@gmail.com SECURITY TECH
Page 47 and 48: ot only corporate organisa ons but
Page 49 and 50: chejad@gmail.com ENTERPRISE MOBILIT
Page 51: THE ENTERPRISE MOBILITY ECOSYSYTEM
Page 55 and 56: 8 SOCIAL ENTREPRENEURSHIP With cont
Page 57 and 58: Business Sector Product Envirofit E
Page 59 and 60: chejad@gmail.com BIOTECH
Page 61 and 62: According to the Indian Brand Equit
Page 63 and 64: PUNE ENTREPRENEURIAL ECOSYSTEM chej
Page 65 and 66: PuneTech PuneTech.com, a goto web
Page 67 and 68: chejad@gmail.com PUNE SUCCESS STORI
Page 69 and 70: Quick Heal Company/Product: Started
Page 71 and 72: FirstCry Company/Product: Online ba
Page 73 and 74: daVIZta Company/Product: Started by
Page 75 and 76: CarIQ Company/Product: Intelligent
Page 77 and 78: RECENT ACQUISITIONS Hoopz Company/P
Page 79 and 80: chejad@gmail.com EVENT CALENDAR
Page 81 and 82: SEEDING CHANGE THROUGH INNOVATION D
Page 83: “Pune has now become a centre of

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