Recreation, Parks and Culture Master Plan - Town of Ajax
Recreation, Parks and Culture Master Plan - Town of Ajax
Recreation, Parks and Culture Master Plan - Town of Ajax
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Strategic Direction<br />
1.6 <strong>Master</strong> <strong>Plan</strong> Objectives<br />
The <strong>Master</strong> <strong>Plan</strong>’s objectives are specific elements <strong>of</strong> the goals<br />
<strong>and</strong> represent a “desired end result.” As such, these objectives<br />
guide the development <strong>and</strong> implementation <strong>of</strong> the<br />
recommendations contained in the <strong>Plan</strong>, as well as for future<br />
decision‐making for the <strong>Town</strong> <strong>of</strong> <strong>Ajax</strong>.<br />
Goal 1: Foster a strong sense <strong>of</strong> identity <strong>and</strong> community.<br />
Objectives:<br />
a) Design public facilities as “public spaces” that help define a sense <strong>of</strong> community cohesion in <strong>Ajax</strong>.<br />
b) Encourage civic beautification initiatives among corporate citizens <strong>and</strong> residents to improve the <strong>Town</strong> aesthetic appeal.<br />
c) Promote the preservation <strong>of</strong> natural, archaeological, or intangible cultural resources to showcase <strong>Ajax</strong>’s rich heritage.<br />
d) Develop br<strong>and</strong>ing to improve identity <strong>and</strong> improve messaging to the community.<br />
Goal 2: Assume a leadership role in providing <strong>and</strong> facilitating recreation, parks, arts <strong>and</strong> cultural services.<br />
Objectives:<br />
a) Employ effective growth management strategies to adequately plan for higher dem<strong>and</strong>s on facilities, services <strong>and</strong> staff<br />
resources.<br />
b) Commit to providing an efficient, integrated <strong>and</strong> user‐friendly customer service system in the delivery <strong>of</strong> recreation, parks<br />
<strong>and</strong> cultural services.<br />
c) Develop a program <strong>and</strong> service model to set future direction for how programs <strong>and</strong> services are developed <strong>and</strong> delivered.<br />
d) Exercise fiscal accountability through cost‐effective <strong>and</strong> efficient management <strong>of</strong> resources, the appropriate application <strong>of</strong><br />
user fees, <strong>and</strong> maximization <strong>of</strong> potential funding sources <strong>and</strong> community resources.<br />
e) Appropriately consult with residents <strong>and</strong> user groups in facility <strong>and</strong> program planning, particularly when significant<br />
changes are to take place in the community.<br />
f) Through continued marketing efforts, endeavour to increase awareness <strong>of</strong> the opportunities <strong>of</strong>fered by the <strong>Town</strong> <strong>and</strong> the<br />
benefits <strong>of</strong> participating in active lifestyle.<br />
g) Demonstrate that the <strong>Town</strong> employees <strong>and</strong> Council members continue to embrace an active lifestyle.<br />
MONTEITH BROWN PLANNING CONSULTANTS in association with Tucker‐Reid & Associates & The JF Group<br />
April 2008<br />
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