Cover 1 - Apollo Hospitals Dhaka

Annual Report’ 11
from choosing us thereby affecting our emergency
department’s performance. This is one area hopefully
we would be able to overcome with a new road opening
this year.
In Lab Medicine department, real time internal quality
control protocol for clinical biochemistry was
re-endorsed with BIORASD USA. Along with high
resolution capillary electrophoresis, newer blood tests
for parameters like vitamin D, Fructosamine, anti
mullerian hormone, Dengue NS1 antigen and
Chikungunya IgM antigen were introduced. Considering
the demand of the rising number of maternity patients,
a dedicated mother-friendly premium maternity ward
was created in AHD Level 10 Deluxe Cabins manned
with specially trained medical and nursing staff.
Information Centres were added in Comilla and
Mymensing in 2011. The role of these Information
Centres in six different locations of the country, was
heightened through increased numbers of health clinics
where patients from local community had the
opportunity to avail themselves of treatment by AHD
Consultants. Focused meeting with community
physicians in different localities, acted as a platform to
enhance knowledge sharing and strengthening of bond
between them and AHD. Monthly patient forum was
organized with patients of different specialties where
patients shared their experiences of recovery which
served as a strong ‘voice of customer’ for the hospital.
Diversified use of on-line marketing through regular
e-flyer, customer satisfaction survey, social marketing
media (facebook, twitter, blog) has proven to be effective
throughout 2011, which resulted on significantly
increased online appointment booking request through
AHD website.
Opportunities
Relentless pursuits towards providing patient centric
service in all steps and commitment to deliver at all point
of patient contact have proven to be the consistent USP
of AHD. We deliver what we commit and we commit
only what we can deliver; this has been our pledge from
inception; in the crowd of over-promising and
under-delivering hospitals in the country, this is what has
made patients more reliant to AHD.
Patients also feel confident with our electronic medical
health record system which will continue to endorse our
strength. Increasing referral of International Insurance
Companies along with interests from overseas patients
about our healthcare facilities show good opportunity to
open up a scope of medical tourism. Addition of
focused dedicated OPD clinics for selective diseases will
also contribute to draw more patients e.g. epilepsy clinic,
snoring clinic, etc.
2012: Looking forward
All of us associated with AHD are looking forward to a
brighter 2012 with hope, anticipation and expectation of
a more vibrant and dynamic operation. On 2012, we
hope to start a new block (F block) added to the existing
hospital building. This will add three more Operation
Theatres to the existing eight; plus it will have an
additional CSSD (central sterile supply department)
catering to the added demand of new surgeries. With
addition of Consultant chambers in F block, more
Consultants can be housed with spacious patient waiting
area. Relocated and redecorated dermatology
department is being planned in F block to make it an
independent sought-after aesthetic centre.
Dialysis centre will be expanded to a twenty-four bedded
facility from existing twelve, serving to the rising
demand of chronic kidney disease patients; addition of
real time PCR lab for molecular diagnosis will add a first
timer edge in diagnosing genetic disorders in unborn
babies like Thalassemia, Hemophilia, Down’s syndrome,
etc. Addition of Dexa Scan machine in radiology
department in measuring bone density will reinforce the
patient services manifold. The second Cath Lab will also
come in operation in 2012, not only increasing
interventional cardiology cases but also referring
patients for heart bypass surgeries.
Apollo Hospitals Chittagong, the second multidisciplinary
tertiary care hospital from STS Holdings