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Cover 1 - Apollo Hospitals Dhaka

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Annual Report’ 11<br />

Strategy<br />

Being the first corporate sector private hospital in<br />

Bangladesh, we had some responsibilities in setting up<br />

competition in healthcare quality. We decided not to<br />

compete on price with the other top tier hospitals but<br />

instead to continuously improve our patient services<br />

quality in order to capture market share and ensure margin<br />

growth for our business. We strive to continuously meet<br />

and exceed our customers’ expectations. We act daily to<br />

sustain continuous process improvement in direct<br />

response to customer input.<br />

Through its JCI accreditations <strong>Apollo</strong> <strong>Hospitals</strong> <strong>Dhaka</strong><br />

conveys a strong message to the community about our<br />

confidence in the quality and safety services we provide.<br />

The JCI guidelines and proven best practices implemented<br />

here are aimed at constantly improving risk prevention and<br />

risk reduction, so that patients are put at ease once they are<br />

within the folds of <strong>Apollo</strong>.<br />

Stringent infection control practices, waste management<br />

protocol and hospital wide disaster management drills<br />

continued to be the strong and intangible feel-good-feel-safe<br />

factor for the hospital. We deliver what we commit and we<br />

commit only what we can deliver; this has been our pledge<br />

from inception; in the crowd of over-promising and<br />

under-delivering hospitals in the country, this is what has<br />

made patients more reliant to AHD.<br />

Our Commitment<br />

<strong>Apollo</strong> <strong>Hospitals</strong> <strong>Dhaka</strong> through its leadership has made<br />

conscious commitment since our inception, to provide<br />

safe, quality services to the people of Bangladesh. Now,<br />

having implemented these standards for world class patient<br />

care, we stand even more strongly committed to providing<br />

the best. We are also committed to routinely updating our<br />

protocols and practices based on the most current<br />

information available and through implementation of<br />

periodic international quality updates issued by JCI.<br />

Patient Care<br />

The hospital provides patient care in an ethical manner,<br />

and at the best quality possible, taking into consideration<br />

patient safety, patient satisfaction and efficiency in<br />

providing services. Different wide spectrum collaborative<br />

governance committees of the hospital ensure appropriate<br />

interactions between health care providers and protect<br />

patients’ rights. In addition, the Hospital reviews<br />

customers’ complaints, monitors and continuously<br />

improves the quality of the care provided while taking into<br />

consideration patients’ needs and suggestions. Utmost<br />

importance is given on patient feedback listening to<br />

patients speak; thereafter analyzing the root cause of each<br />

and every dissatisfaction and actions are geared towards<br />

maximizing customer satisfaction.<br />

Through its JCI accreditations <strong>Apollo</strong> <strong>Hospitals</strong> <strong>Dhaka</strong><br />

conveys a strong message to the community about our<br />

confidence in the quality and safety services we provide.<br />

The JCI guidelines and proven best practices implemented<br />

here are aimed at constantly improving risk prevention and<br />

risk reduction, so that patients are put at ease once they are<br />

within the folds of <strong>Apollo</strong>.<br />

Quality Control<br />

AHD is committed to providing a system of Quality<br />

Management for its ongoing clinical and operational<br />

activities. <strong>Apollo</strong> <strong>Hospitals</strong> <strong>Dhaka</strong> has put in place a strong<br />

Quality Management Protocol to ensure quality, safety and<br />

efficiency in all departments of the hospital. We are<br />

decided to achieving complete patient satisfaction.<br />

A specially designated team monitors the quality, safety and<br />

infection control related data from the various departments<br />

to ensure that they meet he hospital’s standards. Clinical<br />

Incidence Report Analysis with its corrective guidelines,<br />

advice on best practices and monitoring of patient<br />

satisfaction are among the functions which help elevate the<br />

quality of care. This team also monitors the<br />

implementations of JCI standards in the hospital and<br />

conducts internal reviews and quality audits from time to<br />

time. There is a regular ongoing training program for the<br />

hospital staff on the quality and JCI standards.<br />

The Quality Steering Committee, comprised of Senior<br />

Physicians and Management staff of the Hospital, regularly<br />

meets to review the data, consider quality related issues and<br />

make suitable recommendations for compliance with the<br />

stringent international healthcare quality standards is a<br />

testament to the dedication of the entire staff of <strong>Apollo</strong><br />

<strong>Hospitals</strong> <strong>Dhaka</strong> and to their efforts for ensuring the best<br />

and safest care for our patients.<br />

Risk Assessment<br />

The company regularly assesses business risk factors, taking<br />

into account economic, political, social and environmental<br />

circumstances, including the industry situation and<br />

competition, which are external factors. It also assesses<br />

internal factors, especially risk factors concerning medical<br />

services, which may have a significant impact to the company.

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