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Highlights of Fiscal 2012
Our Response to the Great East Japan Earthquake
Japan, particularly the Tohoku region, suffered devastating damage by the Great East Japan Earthquake and Tsunami.
Some of the Group’s plants were also damaged. The Group quickly launched restoration efforts at the damaged plants
immediately following the disaster and managed to complete all restoration work by June.
Meanwhile, for the prompt restoration and rehabilitation of the damaged areas and the people living in these areas,
the Group has made emergency shipments of goods such as optical cables and low-voltage electric wires aimed at restoring
societal infrastructure, as well as provided relief supplies and made financial donations. The Group continues to conduct
these activities today.
Topics
Participation in restoration work at the Fukushima Nuclear Power Station immediately following the disaster
The Group was asked to assist with the emergency restoration of the communication lines
linking the Fukushima Daiichi Nuclear Power Station with government agencies and Tokyo
Electric Power’s Head Office. Restoration of optical ground wires connected to the tops of
transmission line towers was successfully completed on March 18 at a work site located
10 km from the power station.
Support activities for the reconstruction of affected areas
Sumitomo Electric and other Group companies regularly hold Tohoku food fairs to support
the region.
Community-Oriented CSR Activities
The Sumitomo Electric Group conducts a wide variety of CSR activities in the Group’s business locations all over the world in
its aim to harmoniously coexist with local communities.
Topics
Biodiversity conservation activities
Sumitomo Electric’s Itami Works participates in restoration activities of the nearby Koya Pond.
For the purpose of restoring trees in this once very green area, Itami Works has conducted
activities that include the collection of seeds, the cultivation of seedlings, the transfer of these
seedlings to the “islands of wild bird” (created in the shape of the Japanese Archipelago),
the removal of weeds, and dealing with great cormorants, which were a pest. Itami Works
joined the activities in April 2008, and a total of 282 employees have contributed to this
project on 49 different occasions over the past four years.
Anti-drug campaign in Thailand
Sumitomo Electric Wiring Systems (Thailand) Ltd. (SEWT) has participated in
the TO BE NUMBER ONE anti-drug campaign in Thailand for approximately
10 years. As part of the campaign, SEWT promotes various measures,
including raising anti-drug awareness at the company, keeping young people
away from drugs, and establishing an anti-drug network outside the company.
SEWT has been actively promoting drug eradication not only inside but also
outside the company. Highly valued for such commitment, in 2011 SEWT
became the first private company in Thailand to receive the Golden Award from Princess Ubolratana Rajakanya.
Sumitomo Electric Group Citizenship Activity Smile Relay blog launched
Sumitomo Electric opened Sumitomo Electric Group Citizenship Activity Smile Relay, a blog to
introduce community-based corporate citizen activities performed by Group companies and their
employees, on its website in May 2011. This blog reports the various CSR efforts conducted by
Group companies and employees in Japan and other countries through their words and opinions
while introducing the characteristic features of each country and region.
Website
http://global-sei.com/smile/
Annual Report 2012
SUMITOMO ELECTRIC
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