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Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger

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9<br />

PART I<br />

IMPORTANCE OF<br />

MICRO BUSINESS –<br />

HIGH POTENTIAL WITH<br />

SEVERAL QUESTION MARKS<br />

CONTENT<br />

> MACROECONOMIC OVERVIEW OF MICRO BUSINESSES IN THE EU<br />

> ATTRACTIVENESS AND GROWTH POTENTIAL IN THE MICRO SEGMENT FOR <strong>CEE</strong> BANKS<br />

> BANKING DEFINITION OF MICROS<br />

> SUMMARY OF KEY CHALLENGES

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