Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger
Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger
Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger
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15<br />
PART II<br />
MICRO STRATEGIES –<br />
ELABORATING<br />
SEGMENTATION AND<br />
SERVICE MODEL<br />
CONTENT<br />
> MATURITY OF MICRO STRATEGIES – HUGE DEVIATIONS AMONG THE INTERVIEWED BANKS<br />
> TARGETED POSITIONING – COMPETITION VIA UNIQUE SERVICE LEVEL<br />
> SEGMENTATION – THE CORE ELEMENT OF THE WHOLE MICRO STRATEGY<br />
> SERVICE MODEL – THE COST-TO-SERVE DRIVER<br />
> REGIONAL MICRO APPROACHES IN <strong>CEE</strong><br />
> ORGANIZATIONAL RELATIONS OF THE MICRO SEGMENT MANAGEMENT
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