Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger
Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger
Retail Banking in CEE: Exploiting the Potential of ... - Roland Berger
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In a third reference case stemm<strong>in</strong>g from a <strong>CEE</strong> bank, cross-segment based operations<br />
are performed, though without micro segmentation or service differentiation (see<br />
fig. 32).<br />
CROSS-SEGMENT OFFERING – UTILIZING THE LINK OF BUSINESS AND PERSONAL NEEDS 37