State Action Plan Goals & Objectives - Ciclt.net

Activity 2: Track audience exposure to campaign (i.e. number of hits to website, number of presentations
given, number of audience members for presentation, number of television or radio ads, etc.)
Activity 3: Measure outcomes from campaign and determine next steps.
Need: People with brain injury lack services and support in the community because of a lack of understanding about brain
injury and its many manifestations.
Goal 2: Implement a brain injury education campaign targeted towards state agencies and elected officials that
increases awareness and understanding of the continuum of brain injury across the life span of people with such injuries,
their families, and communities.
Objective 1: Develop plan for multi-level, multi-format brain injury education campaign.
Activity 1: Hold focus groups or “listening” campaign to identify target audience and messaging.
Activity 2: Identify partners for campaign, including agencies that currently provide brain injury education
programs.
Activity 3: Identify a wide variety of formats and media for use, including Facebook, MySpace, YouTube,
etc.
Activity 4: Develop timeline for implementation of campaign.
Objective 2: Develop brain injury education campaign messages and materials.
Activity 1: Identify messages, tools and formats for campaign that are most likely to reach target
audience(s).
Activity 2: Develop campaign materials, using identified messages, tools and formats.
Activity 3: Provide train-the-trainer workshops to familiarize partners and trainers with campaign goals,
audience(s), messages, materials and formats.
State Action Plan
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