View the presentations - THE BSCI WEBSITE
View the presentations - THE BSCI WEBSITE
View the presentations - THE BSCI WEBSITE
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Brief history<br />
• In 1917 <strong>the</strong> Swedish Government started controlling <strong>the</strong> sales of alcohol<br />
since consumption was rocketing<br />
• 1955 Systembolaget was founded. No longer possible for private stores to<br />
get a license to sell alcohol<br />
• Import monopoly abandoned on joining EU in 1995<br />
• Retail monopoly allowed as exception within EU<br />
• Growing Customer Satisfaction Index over <strong>the</strong> last 10 years<br />
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