Export Marketing Survey: German Market for Textile and Clothing

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This Project is financed by the European Union Support to Export Promotion and Investment Attraction in the Republic of Moldova EuropeAid/126810/C/SER/MD This Project is implemented by a Consortium led by GFA Consulting Group Internationalisation of German apparel producers Germany is the 2 nd largest export of clothing in the EU, after Italy. In 2007 its exports amounted to 9.9 billion €, which makes Germany the 4 th largest exporter in the World (after China, Hong Kong, Italy). Exports by Germany include to a big extends so called re‐exports – imported products, which are exported to other countries, mainly EU. It is estimated that about 35% of German clothing imports are re‐exported. Germany positions as 4 th largest exporter in the world derives from the fact that German apparel producers, due to their strong brands in the upper market and premium segments, successfully penetrated foreign markets. This internationalisation (see also chapter on production) is documented by the fact that the clothing export quota has increased from 10% in 1970 to 44% nowadays. Also German exports have increased by 17% between 2005 and 2007. German apparel brands, in particular, have a strong potential in the growing markets such as Asia or Eastern Europe. At present German exports mainly go to EU countries and about 25% of the products are sent to destinations outside the EU. 7
This Project is financed by the European Union Support to Export Promotion and Investment Attraction in the Republic of Moldova EuropeAid/126810/C/SER/MD This Project is implemented by a Consortium led by GFA Consulting Group 8
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Export Marketing Survey: German Market for Textile and Clothing

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