Export Marketing Survey: German Market for Textile and Clothing

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This Project is financed by the European Union Support to Export Promotion and Investment Attraction in the Republic of Moldova EuropeAid/126810/C/SER/MD This Project is implemented by a Consortium led by GFA Consulting Group Table of Contents 1 INTRODUCTION AND METHODOLOGY I 2 MAIN FINDINGS – EXECUTIVE SUMMARY III 3 OVERVIEW OF THE GERMAN TEXTILE AND CLOTHING MARKET V 3.1 PRODUCTION v 3.2 CONSUMPTION iii 3.3 PRICES v 3.4 TRADE - EXPORT and IMPORT vi 4 MARKET ACTORS AND ENTRY IX 4.1 Trade Channels and Market Actors ix 4.2 Retail Structure and Trends x 4.3 MARKET ACCESS REQUIREMENTS xi 5 EXPORT OPPORTUNITIES AND OBSTACLES XIII
This Project is financed by the European Union Support to Export Promotion and Investment Attraction in the Republic of Moldova EuropeAid/126810/C/SER/MD This Project is implemented by a Consortium led by GFA Consulting Group 1 INTRODUCTION AND METHODOLOGY The following market survey has been produced within the framework of the European Commission project “Support to Export Promotion and Investment Attraction in the Republic of Moldova”. The project is implemented by a GFA Consulting Group led consortium. The project intervention areas are: Component 1 Support to Ministry of Economy and Trade and its agencies in coordinating and improving Moldova’s export and investment promotion systems Component 3 Support to Moldovan enterprises in accessing export development financing Component 5 Investment Promotion Component 2 Support to Ministry of Agriculture and Food Industries in enhancing its system of testing laboratories Component 4 Export promotion Methodology The market survey provides Moldovan producers of textile products (clothing, outwear) with an overview on the German market for the respective products. Furthermore trade channels and market access requirements are outlined as well as major market actors in Germany. In addition, the market survey findings are matched to the Moldovan production and export capacity in order to give recommendations on export opportunities and obstacles. The survey starts with a general description of the German apparel market, outlining production and consumption of outerwear, as well as trends. The market description intends to provide a sectoral overview. At the end of the description the pricing and trade in the apparel sector will be highlighted. In the following trade channels and practice, as well as market access requirements will be presented. This chapter aims to provide Moldovan clothing producers with information on the common trade practice and logistical requirements of importers, as well as legal and technical requirements formulated by EU and German policy makers. Finally, using the information presented in the previous chapters, as well as information on the Moldovan garment sector, opportunities and obstacles for Moldovan producers will be formulated. The information presented in this market study is based on quantitative and qualitative data, attained via desk research and interviews. Quantitative data sources include CBI (Centre for Promoting Imports from Developing Countries), Statistisches Bundesamt, EUROSTAT, as well as data from the German apparel associations. Interviews with German market actors have been the source for the qualitative data. 1
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Export Marketing Survey: German Market for Textile and Clothing

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