Export Marketing Survey: German Market for Textile and Clothing
Export Marketing Survey: German Market for Textile and Clothing
Export Marketing Survey: German Market for Textile and Clothing
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This Project is financed<br />
by the European Union<br />
Support to <strong>Export</strong> Promotion<br />
<strong>and</strong> Investment Attraction in<br />
the Republic of Moldova<br />
EuropeAid/126810/C/SER/MD<br />
This Project is implemented by a<br />
Consortium led by GFA<br />
Consulting Group<br />
1 INTRODUCTION AND<br />
METHODOLOGY<br />
The following market survey has been produced within the framework of the<br />
European Commission project “Support to <strong>Export</strong> Promotion <strong>and</strong> Investment<br />
Attraction in the Republic of Moldova”. The project is implemented by a GFA<br />
Consulting Group led consortium. The project intervention areas are:<br />
Component 1<br />
Support to Ministry of Economy <strong>and</strong> Trade <strong>and</strong><br />
its agencies in coordinating <strong>and</strong> improving<br />
Moldova’s export <strong>and</strong> investment promotion<br />
systems<br />
Component 3<br />
Support to Moldovan enterprises in accessing<br />
export development financing<br />
Component 5<br />
Investment Promotion<br />
Component 2<br />
Support to Ministry of Agriculture <strong>and</strong> Food<br />
Industries in enhancing its system of testing<br />
laboratories<br />
Component 4<br />
<strong>Export</strong> promotion<br />
Methodology<br />
The market survey provides Moldovan producers of textile products (clothing,<br />
outwear) with an overview on the <strong>German</strong> market <strong>for</strong> the respective products.<br />
Furthermore trade channels <strong>and</strong> market access requirements are outlined as well<br />
as major market actors in <strong>German</strong>y. In addition, the market survey findings are<br />
matched to the Moldovan production <strong>and</strong> export capacity in order to give<br />
recommendations on export opportunities <strong>and</strong> obstacles.<br />
The survey starts with a general description of the <strong>German</strong> apparel market,<br />
outlining production <strong>and</strong> consumption of outerwear, as well as trends. The<br />
market description intends to provide a sectoral overview. At the end of the<br />
description the pricing <strong>and</strong> trade in the apparel sector will be highlighted.<br />
In the following trade channels <strong>and</strong> practice, as well as market access<br />
requirements will be presented. This chapter aims to provide Moldovan clothing<br />
producers with in<strong>for</strong>mation on the common trade practice <strong>and</strong> logistical<br />
requirements of importers, as well as legal <strong>and</strong> technical requirements <strong>for</strong>mulated<br />
by EU <strong>and</strong> <strong>German</strong> policy makers.<br />
Finally, using the in<strong>for</strong>mation presented in the previous chapters, as well as<br />
in<strong>for</strong>mation on the Moldovan garment sector, opportunities <strong>and</strong> obstacles <strong>for</strong><br />
Moldovan producers will be <strong>for</strong>mulated.<br />
The in<strong>for</strong>mation presented in this market study is based on quantitative <strong>and</strong><br />
qualitative data, attained via desk research <strong>and</strong> interviews. Quantitative data<br />
sources include CBI (Centre <strong>for</strong> Promoting Imports from Developing Countries),<br />
Statistisches Bundesamt, EUROSTAT, as well as data from the <strong>German</strong> apparel<br />
associations. Interviews with <strong>German</strong> market actors have been the source <strong>for</strong> the<br />
qualitative data.<br />
1
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