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I am Brand - University of Wolverhampton

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page layoutFINAL0607 30/5/07 17:39 Page 24<br />

Opposite Thinking Cap<br />

Emma<br />

Chatterton<br />

e-mail/web: indigobutter@yahoo.co.uk<br />

1 2 3<br />

1 This is a letterhead and business card I designed for a fictional<br />

publisher. I was reading Prozac Nation by Elizabeth Wurtzel at the<br />

time <strong>of</strong> this brief and decided that I wanted my publishers to be the<br />

kind <strong>of</strong> company that dealt with books which were similar to this<br />

gritty controversial autobiography. I used a real manual typewriter<br />

and ink to achieve this look <strong>of</strong> an emotional authors frustration.<br />

2 This was a live brief taken on by my year for the Regenerating<br />

Buildings Preservation Trust. They wanted an identity for a project<br />

they were doing <strong>of</strong> restoring a Georgian house to its former glory.<br />

This was a poster I designed for the open day. I used a small blown<br />

up section <strong>of</strong> a Georgian textile design I found and layered it in<br />

typically Georgian colours.<br />

3 This is a double page spread taken from a magazine design brief<br />

my year did. It is a life style publication featuring articles about art,<br />

entertainment, food etc. I wanted it to have a visually fun and classy<br />

feel to it, in keeping with the subject matter.<br />

Reflections Starting my degree at the age <strong>of</strong> 26 was the best<br />

decision I have ever made. It has been a real roller coaster <strong>of</strong> ups<br />

and downs but I <strong>am</strong> proud <strong>of</strong> my achievements and for getting<br />

through the downs with a heightened determination to earn a living<br />

from the subject I love – Graphic design.<br />

Aspirations I look forward to progressing my design skills and<br />

becoming a valuable member <strong>of</strong> a design studio. After years <strong>of</strong><br />

being a student it will be nice to have some routine in my life and be<br />

able to plan for the future; I’d like to buy a barge to live on.

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