I am Brand - University of Wolverhampton

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School of Art and Design 

BA(Hons) Graphic Communication 

Molineux Street, Wolverhampton. WV1 1SB 

T: 01902 321000 I: www.wlv.ac.uk 

BA(Hons) Graphic Communication Yearbook 2007 

Produced: June 2007


Yearbook 2007 I Am Brand 

“Today the primary capital 

of many businesses is their 

brands. For decades, the 

value of a company was 

measured in terms of its 

real estate, then tangible 

assets, plants and 

equipment. However, it has 

recently been recognized 

that a company’s real value 

lies outside the business 

itself, in the minds of 

potential buyers.” 

Jean-Noel Kapferer, Strategic Brand Management 

Foreword In the modern world of media sound-bites and political 

show-boating, how you are perceived is almost always more 

important than who you really are. Think of a brand like Nike and 

you rarely consider anything else other than the instant gratification 

communicated to you by their own advertising machine. 

The most important assets of any business are, to the consumer, 

intangible - the name and/or brand marks, symbols, and slogans. It is 

these graphic marks and their underlying associations that convey and 

dictate to us our perception of worth, quality, familiarity and associated 

lifestyle connotations. 

These unique visual assets, which create in the mind a brand perception, 

are the most powerful conveyor of identity and worth. 

Are brands almost free from the products that they represent Is the 

brand a graphic mark that has the power to grace any product with it’s 

mysterious and powerful associations 

Victoria Beckham once famously indicated that her ambition was to be 

more famous than Persil Automatic. This desire might help us to 

understand that fame is to do with being recognised rather than anything 

else. She is famous and therefore recognised beyond her target market - 

those who buy her records. This is the power of the brand. 

‘I Am Brand’, is a yearbook that forms part of the 2007 Final Show; 

celebrating our graduating students from BA[Hons] Graphic 

Communication at the University of Wolverhampton. It is a personal time 

capsule; a reminder of their time spent studying here at the University, 

their friends, their ‘enemies’ and those strange people who never spoke 

to each other in three years! 

The student contributors aim to collectively propose a contemporary 

statement about the twenty first century obsession with the designer 

label by creating a brand that that represents them. 

Each student has also showcased three further examples of their work 

and included musings on their time spent here and on their aspirations 

for the future. 

We hope that this book contains some Persil, as well as our Daz! 

All of the images and text in this book has been included in unedited 

form and therefore is the sole responsibility of the named student.


Opposite I love working in 3D. Here I’ve combined 

this with the structure in nature using origami. 

Stacie 

Addison 

e-mail/web: stacie_ad@yahoo.co.uk 

1 2 3 

1 ITR Kiosk: During summer 2006 I completed a Shell Step work 

placement at IT Rentals Limited. There I took on the challenge of 

producing animated 3D digital models of their rental products. I was 

awarded the Most Enterprising Student award at the Local and 

Regional Competitions for the work I produced. 

2 Evoca Enterprises are a soft drinks company who wanted to 

assess their current branding as they prepared to break into the 

Western Market. I altered the ‘Pepsi’ and ‘CocaCola’ look of the 

product and created them their own colour palette to differentiate 

from competitors and enhance the Evoca brand. 

3 Modern Living was a fictional exhibition created to apply a brand 

and a theme across a range of promotional material. I wanted the 

palette to be very fresh and minimal reflecting the current trend in 

interior design. 

Reflections Studying the graphics course at Wolverhampton has 

been a mind-blowing experience. I have learnt so much and 

enjoyed every minute. I now feel ready to take up a fulfilling career in 

the design industry and carry on expanding my knowledge. 

Aspirations I have always wanted to design my own house, but 

that’s a way off yet. I just want to be happy, making millions has 

never been my aim, and as long as I can afford my dream house I’ll 

be happy!


Opposite Driven by Pride and Passion 

Juber 

Ahmed 

Telephone: [+44/0] 778 313 7391 

e-mail/web: juberahmed786@hotmail.co.uk 

1 2 3 

1 This work was based on a graphic design project from which we 

had to design for a Dance Festival. It was very interesting to 

undertake were we had to design the co-operate identity an a 

them. I wanted to use a lot of colour in the poster symbolising 

dance. An example of my software skills in which I used Adobe 

illustrator and Adobe Photoshop 

2 This is my home page for my own personal website. It has my 

own personal portfolio an also includes extra features. I was quiet 

proud of the outcome because the design not only reflected my 

software skill on Flash MX, Dreamweaver, and Adobe Photoshop 

but also the influence of me. 

3 A corporate identity in which was a live brief that took place on 

my placement. I had to design a logo and slogan for an Ad Van 

company. I really enjoy working with type and image; editorial 

design is something I enjoy immensely. 

Reflections I have thoroughly enjoyed my experience studying 

graphics communication. I believe I have excelled in my design skills 

during this period as it has given me confidence and a greater 

understanding of design. I have progressed to a greater extent 

throughout the three years it has helped me to become a more 

mature and reflective student. 

Aspirations I have always been interested in working within the 

design industry, having a particular desire for the graphic and web 

deigning aspect of the subject area. I hope my future brings me 

exciting new opportunities were I will have the privilege creating 

exciting designs in a job that I love.


Opposite What you see is what you get! 

Amit 

Bagga 

Telephone: [+44/0] 782 159 6863 

e-mail/web: bagga21@hotmail.com 

1 2 3 

1 This graphics poster is part of a re-branding design which also 

features five new label designs and a 30 second animated advert. 

With thorough research, the concept of this design uses circles to 

reflect the ‘fizziness’ of the drink; with the addition of significant 

colours, according to the flavours, also help reflect the refreshingness, 

liveliness and excitement of the drink. 

2 This graphics poster is part of a three series set which promotes 

a ‘Horror Film Festival’. The idea was to capture the atmosphere of 

a horror film by the use of type as image along with colour and 

texture. Throughout the research a lot of different media was 

experimented with to achieve the best possible impact. 

3 This Iconic Image has now been selected to represent 

Wolverhampton. The design uses ‘Identity as Image’ and with the 

addition of comments of different employees, helps signify that no 

matter what occupation we work within our roots are all the same… 

Wolverhampton. The use of the hand also reflects the open arm 

welcome that the city shows. 

Reflections It’s unbelievably amazing how much I have learnt in 

these three years. I have built my confidence and learnt to 

appreciate how design works efficiently. The vast amount of support 

from teachers has been incredible as they have helped spark of 

some initial stages of some inspirational pieces of work created. 

Aspirations My future main goal is to be happy in the design work 

I produce. Idealistically I would love to work in a design company 

and then branch of into my own line of work. My main goal is to 

work with photography along side illustrations and maybe explore 

different other types of design.


Opposite Dreams Will Come True 

Ranvir 

Bains 

Telephone: [+44/0] 791 626 7065 

e-mail/web: Candy19b@hotmail.com 

1 2 3 

1 A photograph I took of the Mailbox and edited using Photoshop 

for a research assignment. Using tools in Photoshop I tried to get 

an urban feel in my photography o keep consistency in the project 

and the whole point was to research urban Birmingham. 

2 An image from a website I created for pregnant Sikh women 

giving advice for a healthy pregnancy for mind body and soul; I kept 

all colours subtle and all images inspiring. 

3 This is a photograph of my best friend who I did the make up for 

whilst she was modelling for a new and upcoming Asian fashion 

magazine, whilst I was in the studio I took the chance to use 

professional photography equipment and took some shots myself. 

Reflections I reflect Organisation. I reflect Patience. I reflect 

Determination. I reflect Ambition. I reflect Motivation. I reflect 

Initiative. I reflect Pride. 

Aspirations I want to Help. I want To Provide Love. I want To 

Conquer My World. I want Truth. I want Progression. I want 

Success. I WILL be my best.


Opposite look at me! 

Inderjit 

Bala 

Telephone: [+44/0] 794 656 0937 

[+44/0] 1902 340 023 

e-mail/web: i.bala@hotmail.co.uk 

1 2 3 

1 This is a spread from my book, I designed this page along with the 

rest of the book as a surreal and abstract piece. I decided to create 

this layout with a lot of white space to enhance the central image. 

2 Here is my design for a horror film festival poster, the film was 

‘The Texas Chainsaw Massacre’ so I decided to play on the 

goriness and bloody side of the film. I felt that this design portrayed 

the message of horror and worked well as a poster. 

3 Here I re-branded the design of Evoca Cola. I decided to make 

the design more fresh and appealing to the consumer, but keeping 

the originality of the product at the same time. I did this by keeping 

to the original colour palette but incorporated a stylized splash in 

the background. 

Reflections My time studying Graphic Communication has been 

very educational and I feel I have grown more not just as a designer 

but also as a person. I now feel that I have the confidence and the 

right attitude to progress as a designer and take the next 

step in life. 

Aspirations My aim as a student was to be the best that I can be, 

and I feel that I achieved that aim. So my aim for the future will also 

be to be the best, and by having that goal to reach I feel I can 

achieve my overall goal of being successful within graphic design.


Opposite Growth 

Warren 

Bredenkamp 

Telephone: [+44/0] 1525 854151 

e-mail/web: otherwise@hotmail.com 

www.vonderberg.co.uk 

1 2 3 

1 Promo Website: This project gave me the opportunity to let my 

web skills run free, with the design of a personal online portfolio. It 

gave me the chance to use my mixed skills in illustration, HTML and 

Flash to create a user friendly, visually exciting website. 

2 Iconic image: This project was a live brief for the Wolverhampton 

City Counsel and won a technical award for its effective design. The 

brief was to create a fresh image, which would help bring business 

from around the country to Wolverhampton. 

3 Horror Posters: Here is two out of a series of 3 posters designed 

for a horror festival. This was a type based brief with image used to 

accompany the text. I felt that this was the project that I found my 

own original style with. 

Reflections While studying graphics I have developed so many 

new techniques and skills, and finally found a unique style that I feel 

comfortable with, as well as a portfolio of work I am proud of. 

Aspirations In the next few years I plan to gain my experience in 

life, with plans to travel and work on personal projects that will give 

me the opportunity to improve and experiment with my portfolio as 

well as see the world.


Opposite Seeing the bigger picture 

Jeanette 

Bredsten 

Telephone: [+44/0] 958 817 14 

e-mail/web: jeabre@online.no 

1 2 3 

1 Looking at the bigger picture also means that you should look at 

things from different views. This brief made me explore my 

hometown in Norway. By using Final Cut Express I created a video 

that shows Norway and the small towns from a different view. 

2 With the word horror comes many clichés. Not being allowed to 

use any of the clichés when I made posters for a horror film festival 

made me work with text and textures instead, using Photoshop CS 

and InDesign CS. Trying to create the feeling of horror – and I did it! 

3 An E4 sting is trying to be funny, a bit too funny in my opinion. 

That’s why I wanted to experiment with something new. Using Final 

Cut Express and some creativity this ended up being an indent that 

just contains my experimental collages. 

Reflections I was excited and nervous: a new country, a new 

culture and new people - it turned out to be quite a journey, but I’ve 

loved it. This journey has made me more confident as an artist and 

stronger as a person. It has opened my eyes and expanded my 

creativity: I can now see the bigger picture. 

Aspirations Being a graphic designer isn’t enough from me. I want 

more and I want it all. That’s why I’m heading for an MA in Business 

and Administration. This, including the degree in Graphic 

Communication will give me the opportunities to explore 

the bigger picture.


Opposite Passion 

Laura 

Cartwright 

Telephone: [+44/0] 121 522 3798 

[+44/0] 781 795 0115 

e-mail/web: law@live.it 

1 2 3 

1 This design was influenced by the book 'One more kiss.' I 

particularly liked the way the designer had used the grid to create a 

visually attractive design. I tried to combine imagery and type to 

create a simple but effective layout, each time considering the 

subject 'all in the mind.' 

2 The aim for this design was to create a lively, exciting and vibrant 

representation of a 'fizzy drink.' I tried to show this using appropriate 

colours, bubbles, stripes and stars. I also tried to repeat the use of 

the crescent and star, as it was the main feature of my logo. 

3 The 3D piece was made as part of a branding for my 

architectural company 'HEX.' This is to be used as a promotional 

piece for the company and sent out to clients to show the type of 

work they produce and also the company profile. 

Reflections I have really enjoyed studying Graphic Communication, 

this is because I have been able to show a range of techniques and 

produce a wide variety of work. I have also expanded my use of 

both software skills and gained knowledge on the key design 

features. I really enjoy the whole experience of designing, from the 

basic research right through to the final design. 

Aspirations Having, finished University I am keen and enthusiastic 

to commence my working life as a designer particularly in branding, 

advertising or editorial. I'm really passionate about designing both 

small pieces of graphics such as logos to large pieces of work such 

as a magazine or a book. I particularly enjoy combining type and 

imagery within a grid.


Opposite Metamorphosis 

Maria 

Charalambous 

Telephone: [+357/0] 994 845 56 

[+44/0] 784 102 2742 

e-mail/web: mariacharalambous665@msn.com 

1 2 3 

1 This is one of the images I’ve produced for promoting The 

National Gallery. Basically my idea was to hire local artists to paint 

on public buses, some of the gallery’s best loved paintings. This is a 

Birmingham bus following the daily routes as normal with 

passengers going in and out the bus. 

2 This is a double page spread I produced for Promo magazine. 

We’ve been asked to design layouts based on music, dance and 

generally culture. I decided to use a strong magenta colour bacause 

is very lively, vivid colour and also one of my favourites. 

Furthermore, I wanted to give a dynamic aspect in my design by 

not having large amount of text on a page. 

3 This is a poster for advertising the Sugar Free Evoca Cola. The 

product aims to all ages in Europe and Middle East. I wanted my 

design to show freshness and liveliness but also high quality. For 

that reason I used bright colours and the illustration also shows 

activeness which is equal to a healthy attitude. 

Reflections Throughout my three years at the University of 

Wolverhampton, I feel I have improved my knowledge for Graphic 

Design. I’ve gained knowledge in a range of softwares but 

especially in Quark XPress, Adobe Photoshop and Adobe Indesign, 

which now helps me improve my work. I enjoyed beeing in the 

University of Wolverhampton and now I feel more confident 

about my self. 

Aspirations After completing my degree, my aim is to take and 

complete a postgraduate degree focusing on Design Management. 

Then I would like to get a job in the graphic design industry 

combining graphics, editorial and advertising. Ultimately, I would like 

to teach Graphic Design and Art generally in a Hiigh School in 

Cyprus, where I come from.


Opposite Thinking Cap 

Emma 

Chatterton 

e-mail/web: indigobutter@yahoo.co.uk 

1 2 3 

1 This is a letterhead and business card I designed for a fictional 

publisher. I was reading Prozac Nation by Elizabeth Wurtzel at the 

time of this brief and decided that I wanted my publishers to be the 

kind of company that dealt with books which were similar to this 

gritty controversial autobiography. I used a real manual typewriter 

and ink to achieve this look of an emotional authors frustration. 

2 This was a live brief taken on by my year for the Regenerating 

Buildings Preservation Trust. They wanted an identity for a project 

they were doing of restoring a Georgian house to its former glory. 

This was a poster I designed for the open day. I used a small blown 

up section of a Georgian textile design I found and layered it in 

typically Georgian colours. 

3 This is a double page spread taken from a magazine design brief 

my year did. It is a life style publication featuring articles about art, 

entertainment, food etc. I wanted it to have a visually fun and classy 

feel to it, in keeping with the subject matter. 

Reflections Starting my degree at the age of 26 was the best 

decision I have ever made. It has been a real roller coaster of ups 

and downs but I am proud of my achievements and for getting 

through the downs with a heightened determination to earn a living 

from the subject I love – Graphic design. 

Aspirations I look forward to progressing my design skills and 

becoming a valuable member of a design studio. After years of 

being a student it will be nice to have some routine in my life and be 

able to plan for the future; I’d like to buy a barge to live on.


Opposite Inspiring Of Satisfaction 

Ee Ning 

Chen 

Telephone: [+44/0] 791 293 4168 

e-mail/web: rickydaskylinez@yahoo.com 

1 2 3 

1 A club logo design for my Diploma final project. Using ‘beach’ 

concept with flora and fauna colors and elements represent. The 

coconut tree carries out with a strong representation for this logo. 

2 This vector poster is one of the club(Tropica) event branding 

item. Some elements represent rave party. With some contrast and 

gradient colors looks more outstanding, yet attractive. 

3 A selection of ‘Dream and Talk’ book design. The book covers 

with a contrast color looks more outstanding. Some vector design 

to looks more interesting. 

Reflections Before I reach here, I have already realized that I still 

have a long journey to move on. But once I’m here, found the 

opportunity to develop my career. I’m now currently having no 

regret with what I’m in and I have been taught what I’m looking for. 

Can feel the satisfaction of mine. I’ll keep on moving forward with 

my confidence and knowledge. 

Aspirations Chasing the way of salary, of cause I’m not the best but I 

still want to be the top. Able to work under pressure. Always looking 

for my new challenger and always treat it as opportunity. Hitting the 

target is my goal.


Opposite Brand brings value 

Kheng Wui 

Chong 

Telephone: [+44/0] 789 480 0028 

e-mail/web: ericnbelin@gmail.com 

1 2 3 

1 The brief for this project was to create a new corporate identity 

system for an architectural company. The cube shape and the fonts 

that I used to design the logo were to match the name of the 

company - SQUARE. The blue colour in this logo is to show the 

identity of the department because there are few departments in 

this company. 

2 This poster is designed to promote the chocolate festival in the 

UK. A melting chocolate style of logo and a mascot with a big 

smiling face were created, as the kids are the main target audience 

of the festival. Everything in the campaign had fancy looks in order 

to grab the kids’ attention. 

3 A Georgian style of logo and photographic exhibition poster 

were designed to promote 12 George Street, a Georgian grade II 

listed building in Wolverhampton. The target audience is 

aimed at the public. 

Reflections In retrospect, the two years of studying in the 

University of Wolverhampton are really short. But, I have indeed 

enjoyed and learnt a lot during my studies in the university. I have 

also improved my software skills across the design process from 

layout to animation. Thanks to all lecturers because they have 

always been there for me and given me a lot of advice and 

encouragements. 

Aspirations Of course I want to work in the Graphic Design 

industry as soon as possible once I have completed my studies. I 

have been diving myself deeply into the art and design world since 

high school. My aim is to be a successful and happy designer with 

a plenty of creative works. A happy designer could only bring up 

successful works.


Opposite Do what I love, love what I do 

Wei Min 

Choo 

Telephone: [+44/0] 78 7200 9827 

e-mail/web: weimin.steven@gmail.com 

1 2 3 

1 This is a poster of graphic design project. We are asked to do a 

poster promoting Wolverhampton city. I choose direct and eye 

catchy image for the poster. ‘ I want you to invest in 

Wolverhampton. My city, my future.’ 

2 A selection of screen shot from a web page designs for graphic 

design project, called 12 George Street. This project is about to 

promote the new renovated house called 12 George Street, so I use 

the idea of using colors to represent bringing new life 

to the heritage house. 

3 This is my self-promotion logo. WMC stand for the short writing 

of my name. The bear represents me as the creative and flexible 

characteristic while doing designs. Bears can be as fierce as an 

Asian black bear; or as cute as a teddy bear. 

Reflections I really enjoyed my time studying Graphic 

Communication in UK. Although lots of tough works have to be 

done, learned lots from others and lecturers during the academic 

year… What A great experience for my future! But it just another 

new starting point of my life…life goes on… 

Aspirations Continue build up my design ability. 

Besides that, look for a better job within design industry. 

Always keep myself updated.


Opposite My theme is based on expression; everybody 

expresses them selves in different ways I have used poems to 

express myself. I wanted to produce a design that the viewer 

has to interact with in order to understand the concept. 

Nathan 

Clarke 

Telephone: [+44/0] 798 333 0898 

e-mail/web: natedgls2hotmail.com 

1 2 3 

1 This image represents Wolverhampton; I have used positive 

images that promote Wolverhampton In order to attract people to 

the city. The image relies a great deal on the viewers Imagination; 

the viewer should be able to see the letter W emerges. 

2 George Street Web Page: The brief stated that George Street 

had an existing web site that needed to be redesigned; I have 

chosen this image because it shows variations within my designs. 

3 George Street Poster: The brief stated that 12 George Street 

had to be promoted because the building was being restored. 

I have chosen this poster because it shows that I can apply designs that 

relate to the concept effectively. 

Reflections I have learnt a great deal studying Graphic 

Communication it is based on problem solving that is at the core of 

graphic design. I didn’t relies how important Graphic design was 

until I began studying it is something that you see everyday in the 

environment it is all about communicating with people. Graphic 

designers have to decode designs in order for the viewer to 

understand it. 

Aspirations I aim to find a job in graphic design and look work 

experience to gain more knowledge on this profession, would like to 

work freelance and open my own company. I am also planning to 

enrol on a web design course in order to broaden my horizons. I 

have also contemplated becoming a teacher.


Opposite Professional – Individual – Conceptual – 

Knowledgeable - Ambitious – Natural – Determination 

- Motivating – Inspiring – eXpressive. 

Choose four qualities for your chance to WIN an 

interview with Richard Corbett. 

Richard 

Corbett 

Telephone: [+44/0] 790 546 3595 

e-mail/web: richcorbett69@hotmail.com 

1 2 3 

1 To create, brand and advertise a chocolate festival showcasing 

products from around the globe. My identity and logo was inspired 

from the origins of chocolate, the cacao seed and the plant from 

which it came. Using an appetizing colour palette and dynamic 

photography I have created strong marketing material. 

2 To promote The National Gallery. Imagine visiting the National 

Gallery when you went shopping. Viewing your favourite 

masterpieces in your local city. Would anyone believe you weren’t 

really there, not if you had a souvenir and photographic evidence. 

My idea was to capture the public within the masterpiece. 

3 Create E-stings for the increasingly popular E4 channel. By 

thinking outside the box, opening my mind to the infinite possibilities 

and exploring many potential concepts, I have come up with and 

produced three very different outcomes, which would look at home 

being played in-between programmes on this contemporary channel. 

Reflections I am amazed at the rate my work has improved, I have 

gained a wide range of skills and the possibilities to opt for a 

number of avenues. My visual language has improved immensely 

and my eye, become increasingly critical. I am finishing university full 

of drive and ambition. 

Aspirations I aim to find a job with international connections, with 

the intention and possibility of moving offices and becoming an art 

director in a top design agency. Alternatively and with equal 

enthusiasm, I wish to initiate my own design firm once I have gained 

some experience in the industry.


Opposite Growing Tree! 

Sophia 

Georgiou 

Telephone: [+44/0] 799 915 6652 

e-mail/web: sofitsa_g@hotmail.com 

1 2 3 

1 As a Multimedia student I made lots of websites. This flash 

website is for Nescafe coffee brand. You can learn everything about 

coffee by watching the interactive animations about how the coffee 

grows, read about the history of coffee by using the interactive 

historical timeline, and even play the trivia coffee game. 

2 This piece of work is a screenshot from the one of the three 

animated stings that I made for the E4 television channel. In this 

one the afro-hair man is having a haircut. When it’s finished he 

realize that his head is the E4 logo. 

3 This is the logo that I made for the Evoca re-branding brief. I 

use this logo on the new labels for the Evoca bottles and for the 

Evoca campaign poster. 

Reflections The three years I spend studying Design for Multimedia 

at the University of Wolverhampton were really enjoyable and filled 

me with new experiences and skills. Leaving from the University I 

can say with confidence that I have all the foundations to go to a 

deeper level. 

Aspirations After completing my degree, my aim is to continue my 

studies doing a master’s degree. My life goal is to be successful 

and enjoy what I do.


Opposite I think therefore I am, and I am my own brand 

Simon Corah 

The brand called ‘Me’. Brands are human, and humans are 

brands, like humans, brands are unique and identify 

themselves and build relationship with humans. And Like 

brands, I want to stand out, living my own brand and 

distinguished from others. 

Shinta 

Haryani 

Telephone: [+44/0] 1902 567 090 

[+44/0] 787 850 0910 

1 2 3 

1 Mission: To Promote Wolverhampton City: Night photography, 

using slow shutter speed effect, and polished them with an intense, 

festive, vibrant color to illustrate Wolverhampton as a fast moving, 

urban city. The artwork have been shortlisted to an online view at 

the BBC website: 

http://www.bbc.co.uk/blackcountry/content/articles/2005/04/12/bla 

ck_country_in_pictures_feature.shtml (Galery six, number 1, 

43,44,45) 

2 Shot a series of arresting photographs for Grazia Magazine 

Key Point: “A lot can happen in a week” (D&AD Brief 2007) 

Action: “Nouveau riche’ is better than ‘no riche” 

3 Mission: Dance Festival 

Theme: Dance with NO drugs 

Action: Create a distinguished campaign to attract the youngsters, 

to come and participate in the dance festival and at the same time 

educate them about drugs. 

Reflections How to make Me At Wolverhampton 

10 parts of student diversity, 8 parts of design brief, A whole 

competitiveness, 5 parts knowledge, 2 parts of experience. 

Combine in a tall glass half filled with crushed ice. Add a little 

curiosity & joy if desired! 

At the University of Wolverhampton, the time, money and hard work well 

spent, because, I am living, breathing and thinking design. Therefore, the 

experience and knowledge that I achieved are priceless 

Aspirations I am Imperfect, but I am only human 

I learn from the past, live in the present, and dream of the future 

Even though dreams may vary but the goal is always one, be happy on 

no matter what I do


Opposite Press Play 

Colin 

Heeley 

Telephone: [+44/0] 792 684 6074 

[+353/0] 851 416 244 

[+353/0] 184 093 61 

e-mail/web: pygmeanfury@hotmail.com 

1 2 3 

1 I chose this image because its quite different to the rest of the 

work I've done this year and I thinks its quiet unique looking as a 

piece on its own. I particularly like its as both spreads work well 

together i.e. the red colours on the left hand page and the green on 

the right. 

2 This was a piece I produced before Christmas just gone and its 

one of my favourites. It reminds me of summer holidays when I was 

younger in Spain, its also very uplifting and cheerful which was why 

I chose it also. 

3 This book spread was chosen pretty much for the same reasons 

as IMAGE 1 because it’s rather unusual and visually interesting its 

part of the same section of the book as IMAGE 1. 

Reflections Its being a lot of fun especially coming to England to 

get my degree, I could have stayed in Ireland and got my degree 

there but deciding to come here has given my a different angle on 

design and I may not have learned some of the things that I've 

learned here back home so no regrets at all and there's possibly 

more job options here also. 

Aspirations I have a small design job lined up back in Ireland so 

really looking forward to that but in the long-term I basically want to 

keep improving and making my way up the design ladder.


Opposite Delivering new and exciting design solutions 

David 

Henderson 

Telephone: [+44/0] 138 434 9777 

[+44/0] 799 932 5802 

e-mail/web: davehenderson27@hotmail.co.uk 

1 2 3 

1 This is one of my E4-sting solutions, which shows E4 cells 

duplicating and filling the screen in a 10 second clip, as if to say it’s 

in our blood. It also ties back to the medical shows that are on E4 

like Scrubs, ER and Nip/Tuck. 

2 This is one of three Wolverhampton Horror Film Festival posters I 

designed, which promotes the 1983 film The Dead Zone directed 

by David Cronenberg. The film is about a man who can see 

fragments of the future and I used this to create the title with broken 

up shapes. 

3 This is an open day poster I designed for a Georgian property. It 

is part of an identity I created for 12 George Street in 

Wolverhampton that was recently refurbished. The design is based 

around the old Georgian floral patterns and the new, vibrant colours 

and shapes in contemporary designs. 

Reflections During my time at university I have enjoyed working on 

different projects such as; designing magazines, books and 

newsletters to company branding, advertisement posters and 

designing for events. My influence palette has broadened much more, 

which in turn gives me more of an appreciation for the work I do. 

Aspirations University has given me a chance to discover what I 

enjoy best. I feel that my original ideas and skills in the design 

process will get me a job in identity branding and or advertisement. 

These are areas I would like to explore and hopefully one day be 

known for.


Opposite I can apply myself in different ways. 

Simon 

Hill 

Telephone: [+44/0] 792 964 1128 

e-mail/web: si_hill44@hotmail.com 

1 2 3 

1 This was a typographical based brief, advertising a horror film 

festival. I thought of a tag line I felt would work well on my posters. 

From this I used words relating to horror to create a texture for my 

background. I chose to use obvious horror colours to represent 

the theme. 

2 I wanted a high quality feel for the magazine, aimed at many 

people, as well as UN readers. With this in mind I created a 

bellyband to display relevant information and so not to lose the 

photography. I feel it successfully displays the high quality concept 

I chose. 

3 This is a page from my Edinburgh Fringe Festival Programme. 

Lines were the theme of the book influenced by tartan. I wanted a 

light hearted feel, as it was a comedy festival. I created this using 

juxta positioning. 

Reflections My time at university Well, as much as I have worked 

hard, I’ve played hard too. But now it’s time to enter the big wide 

world of work, which I’m looking forward to with anticipation. 

University has made me much more aware of design, both good 

and bad, and has also helped me to criticise my own work. 

Aspirations I am eager to put all I have learnt, both at college and 

at university finally into practice, and also to learn about the 

business and print side of things. I look forward to gaining vital work 

experience in graphic and editorial design and to pursue my career 

in this field, hopefully working my way up to my own studio and 

team one day.


Opposite Juggling work and play 

Ross 

Holden 

Telephone: [+44/0] 781 401 9676 

e-mail/web: lib3rtin3@hotmail.co.uk 

1 2 3 

1 This poster is one of three that I designed for a D and AD brief 

advertising a horror film festival. The brief was strict on the posters 

avoiding cliche so I opted for a very bauhaus colour pallet and 

alignment and taking inspiration from Joost Schmidt’s poster work. 

2 This is my design for an iconic image for the promotion of 

Wolverhampton. I focused on the local area being called the ‘black 

country’ and played on the idea of making the word colourful to 

represent the areas vibrancy. It is a very bold outcome which I think 

represents the area well. 

3 This piece of artwork was designed for the cover of an invite to 

the end of year show at our University. There were no specific 

guidlines for the approach so I wanted to show my technical skills 

whilst also focusing on a much loved passion of mine, music. 

Reflections Graphic design has been a large part of my life over 

the past few years and University has helped me gain the 

experience I need to feel confident about presenting a successful 

piece of work. 

Aspirations I hope to set up a successful career from the skills I 

have gained through my education. I think it is important that you 

should be in a job that you love and as a result of all the hard work 

this will be possible.


Opposite Better quality of life. 

Richard 

Hollowood 

Telephone: [+44/0] 780 530 7776 

e-mail/web: rjhollowood@hotmail.com 

1 2 3 

1 The National Gallery: This is an image taken from a brief set by 

The Partners where the aim was to make the whole country aware 

of The National Gallery. My final concept was to take paintings from 

The National Gallery and place them into homes, pubs and 

restaurants up and down the country, effectively making these 

premises the new The National Gallery. 

2 E-sting: This is a screen shot taken from one of three E-sting 

projects designed for the E4 television channel. I’ve used an 80’s 

retro game theme as my style. This screen shot is taken from my 

flash animation inspired by ‘Space Invaders’ where the invading 

aliens are substituted by the E4 logo. 

3 The Metamorphosis: This image is an illustration that I designed 

for an interactive animation based on the short story by Franz 

Kafka: The Metamorphosis. My inspiration came from German 

Expressionism of the 1900’s that I translated in to my own style. 

Reflections As I reflect back at my time at University I realise just 

how much I have acquired over the years. My skills in all areas of 

design have improved. I have learnt to develop my own techniques 

of design and not be afraid to apply my concepts to given briefs. 

Aspirations For the same reasons I started University my 

aspirations are to improve myself to gain a better quality of life and 

most importantly to be happy. Happiness will come from having a 

fulfilling job that would allow my imagination a free reign.


Opposite I call it art 

Mohammed 

Islam 

Telephone: [+44/0] 797 756 6804 

e-mail/web: moh.islam@hotmail.co.uk. 

1 2 3 

1 This was an assignment for a museum, we had to design a 

leaflet, I looked at wide range of colours for ideas. I really enjoyed 

experimenting with different styles within the flyer. Where we were 

able to use any type of theme. Using attractive colours is an 

advantage to make it more eye catching and attractive. 

2 This is an example of my editorial work, I had produced a flyer 

for the museum, which was called ‘Stirring Memories’. The flyer 

have been developed to a high standard which readers will prefer to 

read, because of the detailing and the readability. 

3 This is a poster for a festival called the ‘Horror movie festival’, we 

just had to use word. So I used quotation from the movie and 

experiment different types of layouts. I used the colour red, grey 

and black to represent death and passion. 

Reflections I have really enjoyed my time studying Graphic 

Communication here at the University of Wolverhampton. I have 

learnt a lot about myself and feel I have developed my own style, 

which has helped me define my future aspirations. I have met lots of 

great people and have been lucky to have great experience and I 

have lots of great memories o take away with me. 

Aspirations My main aim is to work in the graphic design industry, 

somewhere that combines graphic, editorial and advertising. I want 

to be part of a creative team, producing excellent ideas that will 

develop into distinctive final design.


Opposite music and the understanding/playing thereof 

Alex 

Jobson 

Telephone: [+44/0] 784 260 4785 

e-mail/web: aj21@fsmail.net 

1 2 3 

1 This is a poster from a re-branding assignment for EVOCA cola. We 

were given the task of a “re-brand” however we were only able to 

tweak the original design. We also had to produce branding for their up 

coming lemonade, mineral water, orangeade and sugar free products. 

2 Here is a section from an editorial assignment we were set for 

the Edinburgh Fringe festival. We were to produce the event listings 

and information booklet(s) for the event. Utilizing out typographic 

skills to create systems and themes to make the information easily 

accessible and interesting. I produced 4 booklets within a 

corresponding slip case. 

3 This a page from an editorial book titled “dream and talk”, we were 

given the body text and almost free reign on how to approach the look 

and feel of the book. The content covered the subjects of colour and 

light, so I tried to reflect these genres within my layouts designs. 

Reflections Over my time at the University of Wolverhampton, I feel 

that I have further defined my individual style, improved technical 

abilities and discovered what aspects of design I enjoyed the most, 

which happened to be editorial design. I have thoroughly enjoyed 

this experience as a whole both academically and socially, having 

made some valuable friendships along the way. 

Aspirations I hope to become one of the mass employed after so 

long in education and gain some valuable experience in the industry. 

There are a few avenues that I would like to explore, working within a 

large design establishment with career prospects would be top of 

my list, starting a business of my own or even teaching and basically 

just to see what the subject that I enjoy so much has to offer in all 

it’s varied forms.


Opposite Creativeness Branded 

Vanessa 

Judd 

Telephone: [+44/0] 1902 688 258 

[+44/0] 7855 738 013 

e-mail/web: nessartist@yahoo.com 

1 2 3 

1 This is my contents page from an editorial assignment to design 

a magazine on the theme of love, reflecting the breadth and 

diversity of what love can mean in different contexts. The 

photographic imagery is in black & white but I have used strong 

colour to highlight eyes & lips. 

2 The brief was to produce a prestigious handmade book to 

support & promote the film ‘Hotel Rwanda’ and to encourage 

donations for the Rwandan orphans. I found it particularly 

challenging to portray the horrific nature of genocide in a book to be 

given as a keepsake to V.I.P’s at various premieres. 

3 Last summer the University ran a competition to re-brand the 

School of Art & Design. This is my winning concept, based on the 

abstract image of ink swirling in water. I have used blue and yellow 

to reflect the colours in the University of Wolverhampton’s own logo. 

Reflections I have really enjoyed my time at University and learnt a 

great deal. As a mature student I found it quite daunting to go back 

into education as well as maintain a full time job at an advertising 

agency, but it has been so worth it! 

Aspirations Aspirations I am especially interested in editorial design 

& would love to work in this area should the opportunity arise. 

Alternatively I would like to further my education by studying for a 

MA in Art & Design and then perhaps go into teaching 

adult students.


Opposite Growth 

Ilke 

Kahvecioglu 

Telephone: [+44/0] 791 019 2775 

e-mail/web: ilkekah@hotmail.com 

1 2 3 

1 Shoe Box - Genocide: This project was a stage for me to accept 

and apply that genocide happened along the way and I must deal 

with it on commercial basis, for good. 

2 Biodiesel: This project supposed to inform an eviromental 

friendly product and persuade to its usage, on benefit of a producer 

company and world. 

3 Star Weekly News Magazine: I tried to experience dealing with 

continuously changing data, within a illustrative layout, where layout 

helps with flexivbility in foldering, and linking. I rather prefer to call it 

technology of democracy, peace foldering system, all for 1, while 

world is becoming 1, from a perspective of peace and Turkish 

ideology and world reality etc,,. 

Reflections I grown up in my dads printing house. My first design 

on computer, on age of 13, a packing design for a chocolate bar 

and it managed to appear on shelf on that time. Similar things 

continued to happening and I followed my education in this way up 

until now. Now I can say letters, numbers, colours, etc, everything 

means a lot to me. 

Aspirations I will try to keep my self-productive as a designer, and 

continue my education. 

As my father and mother both were teachers, and my best raw 

models in UK were my teachers, I will continue to cook my self until 

I get there.


Opposite My Brand Editorial 

Gulcharan 

Kailey 

Telephone: [+44/0] 793 225 9984 

e-mail/web: g.k5@wlv.ac.uk 

1 2 3 

1 Here are two double-page-spreads from a booklet designed for 

the Edinburgh Festival Fringe. I loved designing this because I made 

it lively, colourful & attractive. There was a lot of text involved with 

this brief but I felt more confident because the more editorial pieces 

I did the better I got. 

2 This was one poster, of three, designed to promote a chocolate 

festival called ‘Chocolate Meltdown’. It was a graphic branding brief 

which was exciting to do, because I also had to design/make a 3D 

model festival, along with the three advertising posters. This was my 

favourite poster, I decided to design in a dynamic way, using space 

with the chocolate balls. 

3 Another proud piece of editorial work, this double-page-spread 

was liked by colleagues and module lecturers. As it was a difficult 

page to arrange – dealing with a lot of small chunks of text. I also 

used a lot of cut-out images in the brief to create a dynamic effect. 

Reflections Going to University to study graphics was a goal of 

mine since high school. Being introduced to the Apple Mac and 

various programmes was exciting. Brief by brief my understanding 

of graphics grew, these design briefs made me think ‘outside the 

box’ and made me question certain design. I have become more 

confident in myself and in my work. 

Aspirations My next goal is to get into either the Editorial Industry 

maybe a magazine company or in the advertising environment, 

learning as much as possible and working my way up to the top, 

earning large amounts of cash and buying life’s luxuries. Then 

maybe find the right business partner and hopefully opening my 

own design place.


Opposite I am brand 

Gopi 

Kapoor 

Telephone: [+44/0] 798 460 0907 

e-mail/web: g_k1.t21@btinternet.com 

1 2 3 

1 Chocolate festival poster: the Chocolate Heaven poster is the 

name style, which I created for the world chocolate festival. I 

designed the name style out of chocolate shapes and different 

chocolate colours to demonstrate the variety of world chocolates. 

2 UN & ICT magazine: some features in this project I chose to 

layout for their sophisticated level of clarity and readability. I wanted 

to achieve a detailed look into editorial design and ways in which 

type can be used to enhance the expressive possibilities of visual 

information. I created a circle pattern for the design of the 

magazine, which I continued inside and on the back cover to 

continue the magazines palette. 

3 Postage stamps: creating my self-negotiated project was a 

challenge to design in such a small space area. I was happy with 

the end results as my stamps look like they belong to a set of six 

stamps based on the religion Hinduism taken from the theme of 

religions and cultural festivals and celebrations. 

Reflections The BA (Hons) Graphic Communication course has 

helped me to develop areas of my personal interests throughout the 

diversity of modules it has incorporated. This has particularly allowed 

me to gain a range of qualities, which I will benefit from and will 

enhance in the near future. 

Aspirations I enjoy all aspects of design, currently being in my final 

year at university and will be soon looking for a junior design 

position in any Graphics Field and would like to meet other 

designers and network more.


Opposite Wonka 

Ailish 

Kearns 

Telephone: [+353/0] 879 683 293 

[+44/0] 778 785 4482 

e-mail/web: ailishkearns@msn.com 

1 2 3 

1 This photomontage is my interpretation of an old Irish folk story 

“The Children of Lir”. I used a combination of many images to create 

the overall effect of the children breaking free from a statue on the 

shoreline of a lake. All the effects were achieved using Photoshop. 

2 This design for an open day poster for 12 George Street, was 

created using scanned images of ribbon and hand made leaves in 

the background. I then used a floral image from a wallpaper print 

and chose to use a traditional Georgian red to keep the design in 

context with the identity. 

3 This poster is part of a corporate identity created for “Habitat for 

Humanity” birdhouse competition. I combined hand rendered 

drawings with vector based graphicsand photographs. To complete 

the design and to add texture to the image I decided to print onto 

hand made paper. 

Reflections Studying Graphic Communication at the University of 

Wolverhampton has given me a great oppertunity to explore my 

creativity as a Graphic Designer. I have learned a great deal about 

design and the processes involved that I have applied in creating 

my final pieces of work for my portfolio. 

Aspirations In the future I hope to further my design education by 

studying for a MA in Art & Design. I then hope to work for a Graphic 

Design company to gain valueable experience, and a knowledge of 

the design industry. I would also like to continue working freelance 

on personalized design and Illustration.


Opposite Branding yourself as 

the one who reflects the Time! 

Brian 

Kellett 

Telephone: [+353/0] 876 628 674 

[+353/0] 182 021 26 

e-mail/web: brianjkellett@gmail.com 

www.brianjk.com 

1 2 3 

1 This is the first image from a set of three postcard illustrations 

based around the events and aftermath of 1773’s Boston Tea party. 

I wanted to use a technique normally associated with traditional 

illustrations used in books and paintings. All imagery was created 

entirely of vectors, including customised type. 

2 An illustration based on a Zodiac symbol, in the style of famous 

chosen artist. For this assignment I decided to create Leo (sign and 

symbol) in the styling of Van Gogh. Each star sign has an 

associated flower (Leo’s being the sunflower) I used this as an 

excuse to combine both. 

3 An illustration based on a Zodiac symbol, in the style of famous 

chosen artist. For this assignment I decided to create Leo (sign and 

symbol) in the styling of Van Gogh. Each star sign has an 

associated flower (Leo’s being the sunflower) I used this as an 

excuse to combine both. 

Reflections During my stay in Wolverhampton I have realised the 

importance of seeking advice from the professionals in the area of 

graphic communication. To learn about any area of interest you 

must first research and talk to people who have plenty of 

experience. Learn from your own and other people’s mistakes. 

Aspirations As most graphic/multimedia designers, I hope to work for 

an enthusiastic design studio, be it a small independent team, or a 

larger, more established firm. I enjoy travelling and meeting new people, 

I would like to integrate this into my work, either through working 

abroad or freelance. Hopefully, one day setting up my own studio.


Opposite I am not a human being having 

spiritual experiences, but a spiritual being 

having human experiences. 

Eng Ping 

Lim 

Telephone: [+44/0] 791 297 6033 

e-mail/web: jelim19@gmail.com 

1 2 3 

1 Branding and promotional items for 12 George Street, a typical 

Georgian style building which is been converted to three 

apartments. The concept of the project was just to dress the 

heritage in the way it supposed to be instead of creating something 

different for it. It is simple, yet classic. 

2 Booklet cover for ‘Edinburgh Fringe Festival’. The specially 

designed fonts, ‘Edinburgh Fringe’ were a group of performers as 

well, flaunting themselves on the pages. 

3 A double spread design of the book ‘Dream & Talk’. Water colour 

is utilized to create a dramatic movement, since it could talk dreamily. 

Reflections Culture shock, weather, language… Instead of 

studying, I am learning how to survive in a total familiar place as well. 

I realized that it is really different when I need to do designing across 

cultures. There’s the reason why the 16 hour flight brought me here 

from my homecountry. At least I know that it is teaching me to say 

‘Wa gua’ instead of saying ‘Hi’. 

Aspirations I just want to win myself, as I know most of the time, I 

am my own enemy who stops myself of doing what I want to. I 

believe that there must be a reason why I was born to be 

a human being.


Opposite The face in fingerprint 

Jiawei 

Ma 

Telephone: [+44/0] 792 017 8336 

e-mail/web: tina19840118@hotmail.com 

1 2 3 

1 The main image is the poster for the chocolate festival. The 

large logo in the center is the logo for this festival, called OLIC. The 

images on the right are a leaflet for the festival, representing the 

front side and back side. The bottom right image shows the leaflet 

when folded. 

2 The pages are from a leaflet which is promoting the Edinburgh 

Fringe. There are four sections in it, so I use four different colours to 

separate it. Each section pages have different cutting so that it can 

shows all section from the front page. 

3 This is a poster for promoting a coke. I use the shapes and dots 

for the background which are similar to the label on the bottle. 

Reflections Graphic communication taught me how to identify the 

appropriate concept; directed me to find out new ideas and varied 

methods to develop and improve my concepts. From this course, I 

have developed a strong individual style portfolio to reflect my 

career aspirations. 

Aspirations Graphic Communication course offered me a high level 

of confidence and the confirmation of my ambition as a graphic 

designer. I would like to fill out my experience in design area for the 

next few years, which is a reserving period for my future 

own design business.


Opposite Uncover the Potential 

Chun 

Chieh Man 

Telephone: [+44/0] 161 678 9938 

[+44/0] 781 759 8829 

e-mail/web: chun_chieh_m@hotmail.com 

1 2 3 

1 This is an editorial page from my final project, a book titled 

“Dream and Talk”. The design is typography based and produced in 

monochrome (love black and white!), there is something dynamic in 

its purity and simplicity. As well as black and white, I’ve discovered 

a love for typography too! 

2 For this editorial brief, a lifestyle magazine titled “Promo”, I 

wanted to explore other design elements such as different 

typefaces, colours and in particular the use of imagery. In editorial, I 

have found an area of graphic design in which I would like to make 

a career out of. 

3 The project was to market brand the redevelopment of 12 

George Street into modern flats. The brief gave me an insight into 

the many different areas of marketing from point of sale to a website 

giving me the opportunity to utilise various skills. 

Reflections It’s been a long rollercoaster journey with highs and 

lows, good and bad times wondering whether it’s worth it all, but 

I’ve manage to reach the end. I’m ready to take the next step, 

scared and excited, as I don’t know what will happen but looking 

forward to finding out! 

Aspirations To realise my potential! To be doing something that I 

can put my heart and passion into, something that is satisfying, 

something that I can look back on and be proud to achieve but 

most importantly to be happy!


Opposite Targeted from childhood 

David 

McDermott 

Telephone: [+00353/0] 863 489 087 

[+00353/0] 183 478 27 

e-mail/web: davemcdermott@campus.ie 

1 2 3 

1 This is a sample of my illustration work. The picture was made 

with watercolour, pencil and ink and is inspired by the random 

goings on inside my head. 

2 This piece is one of three designs I did for a project on 

horoscope design. This sample being Virgo. The image is a 

combination of photography and typography and was 

created in Photoshop. 

3 Shown here is a detail of a horror poster campaign which I 

completed for a negotiated project. I wanted to represent the 

madness and despair of the classic horror movies, but add a 

modern twist. 

Reflections My time in Wolverhampton studying Graphic 

Communication was exciting, memorable and very worth while. The 

level of my work and also my understanding of the industry has 

increased significantly. I met a lot of cool people, read a lot of great 

books and got a lot of inspiration. 

Aspirations I aspire to be happy in what I do. I think Ill spend a 

couple of years in the industry and then Id like to go on to teach 

visual communications. Set up a FREE music or arts mag, do some 

freelance, get some fine art exhibitions and continue to learn about 

visual culture. Have fun. See the world.


Opposite A flourish of creativity 

Jennifer 

McEvoy 

Telephone: [+353/0] 879 019 082 

e-mail/web: jen_mce@yahoo.com 

1 2 3 

1 This is a design for a CD-rom box to promote a digital collection 

at the Metropolitan Museum. I wanted to portray a digital 

representation of the amount of work that goes into each piece. 

From main bulk of colour to tiny details, this is all combined to 

create a masterpiece. 

2 These stamps are designed to raise awareness about the 

importance of recycling. Using recyclable materials I created images 

which show the benefits to the environment. 

3 Evoca cola are looking to redevelop their brand for release in the 

UK. The labels shown here are my designs for the cola and 

lemon/lime drinks that would help them stand out from a line of 

competitor brands. 

Reflections This past year has given me new challenges and 

directions within the world of graphics that have helped me to 

become the designer that I am. 

Aspirations To travel the world and work as a designer would be 

my ultimate goal but for the moment I would love to begin building 

up my working portfolio and see where it all takes me.


Opposite Dan cam 

Daniel 

Neale 

Telephone: [+44/0] 798 094 2058 

e-mail/web: www.danjneale@hotmail.co.uk 

1 2 3 

1 Iconic Image project. To create an image that represents the city 

and to attract new clients to the up and coming city of 

Wolverhampton. I set out by exploring the cities highs and lows 

looking for its alternative and unique mannerisms. I documented it 

by collecting and taking photos of the strongest points of the city 

and collaborating them to unite the cities diverse customs and 

relations with the community. 

2 Mark twain project. To take the quote, The man who does not 

read good books has no advantage over the man who cant read 

them. My colleague and myself wanted to create a game to make it 

highly interactive. The visuals were based on mark twains collection of 

diaries and scrapbooks. 

3 Franz Kafka project. I took a modern twist on the story which 

questioned my feelings about today’s society and the choices we 

make about are life’s situation and ho we blame for what we are, 

dealing with relation ships and employment. I questioned weather 

we are comfortable The film is created with stop animation in an 

abandoned warehouse and develops into interactive world 

questioning the double thoughts we have before you sleep. 

Reflections I have not only developed valuable skills as a designer 

at university but have developed my confidence with applying my 

creativity, to briefs and the value of teamwork. But above all 

university has enabled me to be happy within my work and my self. 

Aspirations I am looking forward to the day where I can earn a 

living from my passion for design. I am planning to move to London 

to see where I can pursue my career as a creative AND contribute 

to an open-minded community of designers willing to experiment 

and persist within new medias and technology.


Opposite Cross realms 

Sairah 

Nolan 

e-mail/web: mail@crossrealms.net 

http://www.hybridwing.com 

1 2 3 

1 I was experimenting with a different style of character illustration 

when this unusual plant came to mind. I decided to use it for an 

E-Sting competition entry as I felt it would lend well to a quirky and 

short narrative. 

2 Interactive DVD menu for the film Hiroshima Mon Amour using 

abstract black silhouettes to demonstrate the stark destruction and 

upheaval after the atomic bomb. 

3 Part of an interactive piece on the book Fahrenheit 451. The 

section pictured above conveys the encounters with Clarisse, a 

mysterious girl who speaks of the intricate vibrancy within life. She 

acts as a guide, starting from her eye through to all of her senses 

as a narrative. 

Reflections What I found most fulfilling of this course is meeting 

like-minded people. Its not often you mix and work with such a 

diverse group of individuals. This in turn has opened my mind to 

different opinions, theories and approaches which helped me evolve 

as a creative designer. For me, it’s been determination, passion, 

ambition and a bit of sweat. 

Aspirations Creativity stops my imagination feeling stifled. I plan to 

continue giving it an outlet bringing ideas to life whilst helping 

others. Illustration was my first love and at the heart of my work. I 

also favour multimedia and animation to produce engaging 

interactive environments. Ultimately I aim to be happy.


Opposite This stencil image is one of my starter 

ideas for the board showing my distain at the 

brand culture we live in 

Simon 

O’Hare 

Telephone: [+44/0] 353 868 474252 

e-mail/web: hantori@gmail.com 

1 2 3 

1 This is artwork I did for Amnesty International and an album 

cover for a friend’s band. The Amnesty art-work that is out there at 

the moment is some of my favourite. 

2 

3 

Reflections Wolverhampton certainly has being an interesting city 

to live in, nice and cheap I suppose in comparison to back home. 

The course has good facilities and good teachers whom are there if 

you need them but I doubt I could base myself here. 

Aspirations I like travelling so I plan to do some travelling with 

volunteer work for the next year, the thoughts of working in an 

office/studio don’t appeal to me at the moment. Ultimately my goal 

is to try and set up a magazine out of Dublin when I settle.


Opposite HeadDrive 

Julian 

Owen 

Telephone: [+44/0] 

1 2 3 

1 An interactive animation piece based on a quote by Mark Twain. 

The quote centres around reading, so I wanted the piece to challenge 

the viewer making them read in order to continue. All within a 3D 

environment full of texture, constructed using all sorts of materials 

from a paper coffee cup to a painting by my three year old son. 

2 The Edinburgh Festival Fringe guide. The festival itself is a very 

loose free flowing alternative entertainment event. This feel I wanted 

to incorporate within the guide, using a strong colour palette and 

free flowing design, which was achieved to great effect. 

3 An online portfolio with a design based around my home 

environment. I wanted to recreate the beauty of my surroundings 

using line art, texture from hand painted elements, photographs and 

animation. The final piece is very organic and full of texture. 

Reflections My time spent on the Graphic Communication course 

at Wolverhampton has been life changing. The people on the 

course have been excellent and I made some friends for life. The 

course itself has been very challenging but hugely rewarding, 

bringing out parts of me I didn’t even know existed. 

Thanks everyone 

Aspirations To work in an inspiring environment with people who 

challenge and bring out the best in me. 

To create work that is thought provoking, different and that I love. 

To be happy in my work and in my life that is full of balance and joy.


Opposite Why publicise anything else 

Mitchell 

Parry 

Telephone: [+44/0] 790 433 0404 

e-mail/web: pazza8899@hotmail.co.uk 

1 2 3 

1 This is a screen shot of an E4 sting I created. The sting was 

called the ‘Conception of E4’, the concept utilised the E4 logo by 

transforming them into a sperm and egg. The concept replicated 

the human reproduction process. 

2 This is a piece of work from a project where we were asked to 

develop a new design for an existing soft drinks producer, Evoca. 

The design had to grab the attention of the viewer and entice them 

into trying the product. 

3 This piece of multimedia work I created for a self-promotion 

website. The site had to promote me as a person. It also shows 

how I can use a wide range of software. 

Reflections I believe I have gained a vast array of knowledge 

during my time at University. I have developed as a designer and 

have found I look at the world of design in a different light. I have 

grown as a person and am looking forward to the future. 

Aspirations Having nearly finished one chapter in my life, I believe I 

am now ready for the next challenge. Obviously I want to have a 

fulfilling life, and that will hopefully begin with an interesting career 

that allows me to prosper in the field of Graphic Design.


Opposite “...Most of my heroes 

ain’t appeared on no stamp.” 

Chuck D. 

Arran 

Poultney 

Telephone: [+44/0] 1384 836 423 

[+44/0] 775 122 4915 

1 2 3 

1 For the typographical poster campaign promoting a horror film 

festival, I used the tagline as my main imagery. With such a lengthy 

word, I chose to use a landscape format for sheer impact. The 

colours are picked from images of rust and unsanitary surgical 

instruments reflecting the content of the film. 

2 Designing stationary for an architecture company I decided on 

another format change. With strict guidelines on letterhead sizes, 

(A4) I experimented with different formats, all the time ending with 

an A4 finished size. The paper folded behind gives the ‘g’ its 

ascender, leading you to a brief portfolio of work. 

3 In designing e-stings I leant towards music, as research in to the 

company proved E4 were doing the same. I chose artists that have 

both stood the test of time and been inducted into the rock and roll 

hall of fame. The main thing for me was the music having surreal yet 

tangible imagery. 

Reflections During my time studying graphic communication I feel 

that I have learned most from the flexible more conceptual briefs, as 

I tend to take a more lateral view of design, considering influence 

(particularly of fine art and music) more important than current 

trends and shallow aesthetics. 

Aspirations I would like a job which I enjoy and find challenging 

without being stressful. Doing something, which I agree with 

ethically. I also aspire to use my full potential in terms of knowledge 

creativity and willingness to learn.


Opposite passionate and diverse 

Michael Lee 

Richardson 

Telephone: [+44/0] 1922 476 032 

e-mail/web: m11richardson11@yahoo.co.uk 

1 2 3 

1 Part of homepage for my personal website (not online). This was 

inspired by my joy of silhouettes and the outdoors. Whether playing 

sports or just strolling I always enjoy the shapes created by light on 

leaves and branches. This image opposes that people will view this 

on a screen indoors. 

2 Being interested in movies I was excited about producing typebased 

posters. This picture is part of a type as image I created. I 

felt colour was important so I used browns and cyan to represent 

the gruesomeness of horror films. Poster formats combined to 

create an axe shape. 

3 This still frame is of an animation I created for the E4 E Stings 

Competition 2007. My concept was that on a snowy day a small 

robin flies in and cleverly rolls up a snowball. Cheekily he throws it 

at the screen (towards viewer) revealing E4’s logo upon impact. 

Reflections My time at university has developed my skills in many 

aspects of Graphic communication, ranging from editorial to 

multimedia. I have learnt new software as well as improve in 

programs I had already used. I feel more confident about my work 

and have all-round skills in Editorial, Graphics and Multimedia. 

Aspirations A well deserved break, then…Short term I would like 

to improve my personal website concept to create a portfolio of my 

work which I can put online. I will look for opportunities for Graphics 

competitions, work or voluntary work to gain experience for a future 

career in the design industry.


Opposite The Reflection of Perfection. 

Sunil 

Salhan 

Telephone: [+44/0] 7780724669 

e-mail/web: sunil_salhan@hotmail.com 

1 2 3 

1 Type based horror poster. I was not allowed to use imagery and 

I had to make sure it didn’t look like a cliché. 

2 This is originally a one-piece montage based on me, 

representing me at present (top) and in the future (bottom) – My 

reflections and aspirations put in the picture. 

3 My part time job gave me the opportunity to meet all sorts of 

people. I met a store manager for Reena’s (Asian wedding store) 

and I was asked to design a few pages for her new Asian Wedding 

catalogue and this is one out of the five page spreads I did. 

Reflections It was a big struggle to get this far and now I’m 

relieved that this crazy rollercoaster ride has finally come to an end. 

Aspirations Happiness, Success, Love, Family, Friends, Money, 

Luxury, World Tour, Cars… what more can I ask for


Opposite bonbon! 

Ashvin 

Saneecharaun 

Telephone: [+230/0] 675 44 25 

[+44/0]774 741 0077 

e-mail/web: bmwloverz3@hotmail.com 

www.ashgraphicdesign.com 

1 2 3 

1 This is part of an editorial project for my final year at university 

that entailed designing representative pages and a front cover for a 

magazine that visually reflects a synergy of image, type and sound 

echoing the breadth and diversity that is part of our 21th century 

contemporary culture. Inspiration: loudspeakers and sound. 

2 I redesigned the logo for this new soft drink brand to be 

launched soon and created its poster with a good balance of light, 

colour, fun, illustrations as well as elegance which will give 

customers a sense of respect and a high opinion of the product 

once it is launched. 

3 Fun and liveliness were my main approaches to this editorial 

project which consisted of producing a brochure for the Edinburgh 

Fringe Festival. The cover was really successful and therefore set 

the visual palette for the rest of the pages which were a 

combination of humour, irony and happiness. 

Reflections The Graphic Communication degree at 

Wolverhampton is well organised and prepares graduates for the 

professional market. We are exposed to all areas of design 

(graphics, editorial, multimedia, web) through the modules. While 

some people might narrow their specialisation area, I embraced a 

wider approach thus giving me a broader opportunities 

in the market. 

Aspirations I want to work for a reputed international design and 

advertising agency that works on various projects including 

graphics, editorial and multimedia and also giving opportunity to 

designers to go on research expeditions in different countries and 

cultures to better themselves. At a later stage, I want to join politics 

in Mauritius.


Opposite Good things come in small packages 

Hayley 

Stanton 

Telephone: [+44/0] 770 868 9844 

e-mail/web: hayley-stanton21@hotmail.co.uk 

1 2 3 

1 This was my visual response for a type based horror poster. The 

brief was to produce 3 horror film festival posters based on 

typography. My concept was to represent individual films using 

descriptive words. This poster represented the film psycho. 

2 An example of the promotional work I produced for a live project 

in Wolverhampton.12 George Street is a Georgian style building that 

is being renovated into three apartments. I utilised the buildings 

Georgian features, such as symmetry, within my designs. My 

completed designs gained second place in the live project. 

3 An example of one of the drinks labels that I produced for the 

Evoca Cola enterprises ltd. Evoca was looking for a redesign for 

there existing packaging. I produced a lively and modern design to 

appeal to Evoca’s large target audience. 

Reflections My time spent studying Graphic communication has 

been inspiring, thought provoking and enjoyable. I feel I have 

developed my own personal design style and adapt well to new 

problems within design. I have become more aware of the mass of 

graphics around me and feel that I will leave the course as a good 

conceptual thinker ready for the new experiences to come. 

Aspirations I see the future as a display of opportunities. I look 

forward like many individuals to a fulfilling job that lets me utilise and 

develop my design skills further. I will rise to the challenges ahead of 

me. And hopefully in return be recognized for doing so.


Opposite Creativity is organic 

Anne Karen 

Stokke 

Telephone: [+47/0] 473 226 32 

e-mail/web: ak@annekaren.com 

www.annekaren.com 

1 2 3 

1 Maria Callas: Before coming to Wolverhampton I had never done 

any multimedia and I found the briefs challenging. Interactive e- 

cards forced me to handle basic Flash and actionscript while still 

keeping the design in focus. I experienced a steep learning curve 

and got hooked, continuing with Flash in the second semester. 

2 WES: During my last year at Wolverhampton University, I won 

the competition to create a new logo and profile for a local supply 

company. Wire Electric Supplies wanted something traditional, yet 

new and fresher than their old profile. Working with a real client was 

a great learning experience for me. 

3 Dream & Talk: For my final project I chose to do a book for both 

print and screen, in addition I did all the illustrations in Illustrator 

myself. This brief made me improve my skills in Illustrator, InDesign 

and web-design. I have learned a lot doing this brief and it has 

certainly given me more confidence in my skills as a designer. 

Reflections I came to Wolverhampton in 2005 and started my 

second year of graphics not really knowing what to expect. Travelling 

to a new country alone was both thrilling and scary, but I don’t regret 

it for a second. I’ve made friends and learned so much, both as a 

designer and as a person. It’s been a great couple of years. 

Aspirations My future holds a job and a challenge to use and 

further improve my creative skills. I will work, meet new people and 

expand my knowledge. I want to some day be an AD in a magazine 

since editorial design is something I am very passionate about.


Opposite Bollywood Star 

Majinder 

Swarnn 

Telephone: [+44/0] 779 548 0573 

e-mail/web: mswarnn@yahoo.co.uk 

1 2 3 

1 This was a brief I got from my work experience at Keane 

Brands. I had to design a whole new nightclub/bar. I researched 

thoroughly and created different ideas to give me a stylish and 

sophisticated design. 

2 As a keen fan of motor sports I produced two double page 

spreads, including text and images about Michael Schumacher. I 

based it on him as he was retiring, the sports most illustrious 

competitor. My final piece bought out the controversy and best of 

what he achieved. 

3 Here is an example of my editorial work. I produced part of the 

Edinburgh Fringe Festival booklet. I tried to involve the essence of 

the Fringe as it a comedy festival in my final piece. It shows humour 

and friendliness so the reader can get the feel of the Fringe. 

Reflections It has been an enjoyable time at the University of 

Wolverhampton. I feel that I have developed my own style and 

myself. Interacting with fellow students has given me great friends 

and memories, and a better understanding of design. It has been a 

good experience. 

Aspirations It has always been my ambition to become an 

accomplished designer and to give a design a purpose and 

originality. I would like to work myself up into the industry to a high 

level, with a creative team, to produce distinctive final pieces.


Opposite This is who I am 

Kevin 

Thompson 

Telephone: [+44/0] 1902 686 439 

[+44/0] 7961 060 096 

e-mail/web: Kevin_t100@hotmail.co.uk 

1 2 3 

1 This example shows a double page spread designed for a book 

called Dream And Talk. The book is all about colour and light. This 

particular spread is called All In the mind, which is all about colour. 

The image shows colour and concentration and thinking which 

reflects the title. 

2 This is a ballet poster designed for a dance festival, which I 

named Platinum; I illustrated the figure using a palette knife and 

acrylic paint to give it an artistic look. The idea around the text was 

to reflect the movement of the figure dance, leading your eyes in 

different directions. 

3 A package and logo design for a new drinks Brand called 

Evoca. Evoca is a new premium cola, which is trying to compete 

with coke and Pepsi. My logo design has incorporated a moon 

shape, which is part of their original logo. I tried to promote 

freshness and great taste with the label design. 

Reflections My experience at University studying Graphic 

communications has been great, I have enjoyed furthering my 

knowledge and skills on Graphic design. As a designer I think I have 

progressed really well and worked very hard, which has made me a 

determined to get the best out of the industry. 

Aspirations For the future my personal goals are to gain as much 

experience as possible. My goal is to work for a top Graphic Design 

Company. Later on in life I would like to own my own graphic 

design company with my three other friends.


Opposite My brand is watching u 

Spiros 

Vakolides 

Telephone: [+44/0] 785 664 4018 

[+44/0] 306 972 022773 

e-mail/web: s_vakolides@hotmail.com 

1 2 3 

1 This image shows one of the screens of my personal portfolio. 

This was my assignment for the “Design for Multimedia 3” module. 

The web site contains information about me, a contact screen, a 

screen with some of my past works and an experimental screen. 

2 This image shows the splash screen of a digital portfolio I made 

for my “Interactive Media Practice” module. This is a photographer’s 

portfolio and I made it for a student from the photography course. 

The software I used is Photoshop and Flash. 

3 This is a photo manipulation assignment I did in my HND course 

in Greece. In order to make it, I used many textures and a photo of 

a naked woman. I combined them and by using my imagination I 

had this result. 

Reflections Studying “Design for Multimedia” here in 

Wolverhampton, gave me a better idea on how I have to organize 

and do my work. I believe that my imagination became bigger and 

that’s one of the things I wanted to achieve in order to become a 

better designer. 

Aspirations After finishing my studies here, I am planning to work 

in Greece on a web design studio. My main goal is to be a web 

designer and to be able to create my own web design company 

after five years from now!


Opposite Unique, playful and versatile 

Juuni Elisabeth 

Vatne 

Telephone: [+47/0] 472 73 323 

e-mail/web: elisabethvatne@hotmail.com 

1 2 3 

1 A visual Identity for a regenerated building in Wolverhampton. My 

main focus was to keep the atmosphere from the Georgian era, and 

bring it up to date. I kept a Georgian palette, and modernized 

patterns found in Georgian wallpaper. The type is kept simple 

juxtaposed to the complex design element. 

2 A brochure for the Edinburgh Fringe festival. Since they are 

celebrating their 60th anniversary I wanted to elaborate some of the 

style from earlier decades, I landed on the colorful and optimistic 

60s. I have kept the décor elements to a minimum, this to get the 

main focus on the typography. 

3 Promo magazine. My main approach to this magazine was to 

create a delicate yet urban magazine, suited for people on the run. 

An experiment in exciting and interesting typography. 

Reflections My aim during my study was to learn the basics within 

the. But it thought me so much more. Such as multiple working 

processes, different solutions and approaches to assignments and 

multi cultural influences. Design is so much more than just 

production, it is creation. 

Aspirations I want to experience and try out different areas within 

the graphic world, to get an understanding of the wholeness and 

diversity. Try to experiment and develop my own language and style. 

Always keep my mind open to new learning and development.


Opposite I AM BRAND… Why not be an 

intellectual cream. 

I am the cream of creativity and productivity you 

could place on your forehead. 

Paul Nikos Heib 

Vosniadis 

Telephone: [+44/0] 779 437 4497 

e-mail/web: daheib@yahoo.com 

www.smashedolive.com 

1 2 3 

1 The world within worlds. CGtalk.com international book cover 

illustration challenge:The CGChallenges are the world’s largest and 

most successful series of digital art competitions. Task was to 

illustrate the science fiction novel of Greg Bear. Tools: Luxology 

Modo2, Photoshop. In combination with self made images. 

2 Seeing good and evil. HND project: Combination of Graphic & 

Illustration skills. Redesign the “yin yang” symbol in a personal way 

to create a new meaning. Tools: Illustrator, Photoshop, Corel Painter 

& Graphic tablet. In combination with real reference images. 

3 Millennium chess concept. HND project: Redesign the chess 

game with a theme of your choice. The pawns have been 

redesigned so that each one has its individual movement within the 

chess board shown in its shape. The goal was to improve learning 

and visualizing the pawns movement. Tools: Luxology Modo2, 

Photoshop, & Graphic tablet. 

Reflections My past year in the G.C. studies has enlightened me 

to realize many mistakes of the past and to adapt to a more 

efficient time management system. I learned to work on my own 

individual motivation and creativity. The immense library and internet 

facilities have been of great help. 

Aspirations My entire happiness lies within a design based job. As 

I am going to make myself recognised on the market, ask for a 

signature now, because it will be worth millions in the future. The 

future is in the stars and that’s where I’m heading with my graphic 

tablet and ideas.


Opposite Am I Brand 

Emma 

Wellings 

Telephone: [+44/0] 1952 270 615 

[+44/0] 7931 421 612 

e-mail/web: emmawellings@hotmail.com 

1 2 3 

1 The brief was to create ‘un-cliché’ typographic based posters for 

a horror film festival. I chose an ‘un-obvious’ approach and used 

un-conventional colours and layers to create this look. I feel I 

created the approach successfully as the viewer needs to approach 

the poster to learn the subject. 

2 This is part of my Edinburgh Fringe Festival programme design. 

It is one of my favourite designs, working on something ‘real’ helped 

visualise and create the design successfully. Arrows are the theme, 

my design included arrow shaped post-its as handy bookmarks. I 

wanted a contemporary feel, representing the festival. 

3 This poster is part of the branding for a house regeneration 

project. I combined georgian qualities with modern style, 

representing the house. I used modern swirls and georgian colours 

to create the components. I felt I had created something quite 

different and my design wasshort listed to the final six. 

Reflections I have very much enjoyed my time doing graphic 

communication. My skills have developed allowing me to realise 

how much I enjoy typographic design. My confidence in my work 

has greatly increased over the three years and however scary it may 

seem, I do feel ready to join the world of work. 

Aspirations In the future I hope for a job that makes me happy, as 

I am sure most people do but creating design that is exciting and 

thought provoking to other people would make me very happy.


Opposite Only positive consequences 

encourage good future performances 

Khor Kim 

Whang 

Telephone: [+44/0] 787 202 9812 

e-mail/web: nelsontt85@hotmail.com 

1 2 3 

1 It was year one work. ‘AMBI PUR’ branding poster with nature 

as concept. It was feel like refreshing and clean. 

2 it was year two work. Is a corporate identity system (letter head). 

G-NIC is a souvenir shop with guppy fish as a concept and used 

finger print to create logo. 

3 it was third year diploma work. Is a poster for a Karaoke with the 

race of the Taiwan as a concept. It was promoted the T-Wan karaoke. 

Reflections I have really enjoyed my time studying Graphic 

Communication. I have gained software knowledge in Quark Express, 

Adobe Photoshop, Adobe InDesign and Marcomedia Freehand. 

Which have help to improve the overall standard of my projects. 

Aspirations My main goal in life is to have a job that involves 

creating new designs for companies where I can reflect my own 

design style and just want to be a famous designer.


Opposite Origami wallpaper 

Eva 

Wong 

Telephone: [+44/0] 782 891 6858 

e-mail/web: chiyanevawong@googlemail.com 

www.origamibyeva.co.uk 

1 2 3 

1 Front cover screenshot of The Edinburgh Festival Fringe 

guidebook. Character, joy and entertainment; these elements 

combined together with editorial design reflected the feel for this 

guidebook. I wanted to experiment outside my usual style and used 

shapes, colour and composition instead of typography to control 

the guidebooks direction. 

2 Homepage screenshot of www.OrigamiByEva.co.uk. Navigating 

through my website you will experience and feel the processes, 

techniques and wonders of my joy with Graphic Communication. 

My website is an interactive online portfolio but also communicates 

my personal self and qualities through a central theme of origami. 

3 This screenshot is taken from one of my E4 Sting videos. The 

sequence includes a plain white box sitting in a white room, where 

you hear distant running steps gradually getting closer and louder. 

Eventually the sound of running steps hit a surface with a loud bang 

and the white box flip backwards revealing the E4 logo. 

Reflections What I found most fulfilling of this course is meeting 

like-minded people. Its not often you mix and work with such a 

diverse group of individuals. This in turn has opened my mind to 

different opinions, theories and approaches which helped me evolve 

as a creative designer. For me, it’s been determination, passion, 

ambition and a bit of sweat. 

Aspirations I wish to work with like-minded people, to give and 

share a same passion. I wish work to be conceptually challenging, 

groundbreaking and joyfully fulfilling. I wish to experiment in new 

areas, creative in all approaches. These are three wishes I would 

ask a genie for.

I am Brand - University of Wolverhampton

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