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I am Brand - University of Wolverhampton

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page layoutFINAL0607 30/5/07 17:40 Page 48<br />

Opposite Better quality <strong>of</strong> life.<br />

Richard<br />

Hollowood<br />

Telephone: [+44/0] 780 530 7776<br />

e-mail/web: rjhollowood@hotmail.com<br />

1 2 3<br />

1 The National Gallery: This is an image taken from a brief set by<br />

The Partners where the aim was to make the whole country aware<br />

<strong>of</strong> The National Gallery. My final concept was to take paintings from<br />

The National Gallery and place them into homes, pubs and<br />

restaurants up and down the country, effectively making these<br />

premises the new The National Gallery.<br />

2 E-sting: This is a screen shot taken from one <strong>of</strong> three E-sting<br />

projects designed for the E4 television channel. I’ve used an 80’s<br />

retro g<strong>am</strong>e theme as my style. This screen shot is taken from my<br />

flash animation inspired by ‘Space Invaders’ where the invading<br />

aliens are substituted by the E4 logo.<br />

3 The Met<strong>am</strong>orphosis: This image is an illustration that I designed<br />

for an interactive animation based on the short story by Franz<br />

Kafka: The Met<strong>am</strong>orphosis. My inspiration c<strong>am</strong>e from German<br />

Expressionism <strong>of</strong> the 1900’s that I translated in to my own style.<br />

Reflections As I reflect back at my time at <strong>University</strong> I realise just<br />

how much I have acquired over the years. My skills in all areas <strong>of</strong><br />

design have improved. I have learnt to develop my own techniques<br />

<strong>of</strong> design and not be afraid to apply my concepts to given briefs.<br />

Aspirations For the s<strong>am</strong>e reasons I started <strong>University</strong> my<br />

aspirations are to improve myself to gain a better quality <strong>of</strong> life and<br />

most importantly to be happy. Happiness will come from having a<br />

fulfilling job that would allow my imagination a free reign.

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