Chapter 1

16 Everything You Ever Wanted to Know About DVD
• Yankee Group (January 1998) By 1998, 650,000 DVD-Video players
will be in use, with 3.6 million by 2001 and 19 million DVD-PCs
by 2001.
• Baskerville (April 2000) Worldwide spending on DVD software will
surpass that of VHS by 2003. A worldwide installed base of 625 million
DVD players will occur by 2010 (55 percent of TV households).
• IDC (July 2000)
year’s end.
70 million DVD players and drives will be sold by
• IRMA (April 2000) 12 million players will ship worldwide in 2000.
• Jon Peddie (June 2000): Almost 20 million DVD players will be sold in
the United States in 2004.
• Japanese Electronics and Information Technologies Association
(December 2000) 37 million DVD players worldwide by 2001.
• Screen Digest (June 2000) The European installed base of DVD-
Video players will be 0.3 million in 1998, 1.5 millionin 1999, 5.4 million
in 2000, and 47.1 million in 2003.
• DVD Entertainment Group (July 2001) Approximately 30 million
DVD players will be sold in the United States by the end of 2001.
• Understanding & Solutions (April 2002) DVD player penetration in
the United Kingdom could grow to 70 percent by 2006 (CD player
penetration reached only 50 percent in the same time period after its
launch).
Here’s reality:
• 1997
• 349,000 DVD-Video players shipped in the United States (about
200,000 sold into homes)
• 900 DVD-Video titles available in the United States, with over 5 million
copies shipped and about 2 million sold
• Over 500,000 DVD-Video players shipped worldwide
• Around 330,000 DVD-ROM drives shipped worldwide with about 1
million bundled DVD-ROM titles
• 60 DVD-ROM titles (mostly bundled)
• 1998
• 1,089,000 DVD-Video players shipped in the United States (an
installed base of 1,438,000)