ASiAn invASion wElcomEd - ProMéxico
ASiAn invASion wElcomEd - ProMéxico
ASiAn invASion wElcomEd - ProMéxico
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Photos courtesy of electrolux/pf changs/archive<br />
Agricultural business<br />
Juicy<br />
Exports<br />
Exports of Mexican orange juice to the United<br />
States can increase between 25% and 40% in<br />
the next few years now that 70,00 hectares of<br />
fruit trees in that country have been infected<br />
by the Huanglongbing bacteria (HLB), commonly<br />
known as yellow dragon disease.<br />
Ahead of new demand for this citrus juice,<br />
the construction of eight silos in Altamira,<br />
Tamaulipas, and Tuxpan, Veracruz, will be<br />
expedited so this product can be exported by<br />
boat directly to Miami. Construction will take<br />
a year and will cost 28 million usd.<br />
According to figures from the Mexican Citrus<br />
Council, exports from Mexico of this product<br />
broke records in 2008 with 1 million tons<br />
of concentrated orange juice and 400,000 tons<br />
of Persian limes. The United States is the main<br />
market for Mexican orange juice, while fresh<br />
oranges are sold more in South America.<br />
investment<br />
Electrolux<br />
Relocates<br />
Home appliance company Electrolux will relocate<br />
part of its production of washers and dryers<br />
to Mexico. Up to now, production of these household<br />
goods was located in Webster City, Iowa. But<br />
it will now be moved to the company’s manufacturing<br />
plants in Ciudad Juárez, Chihuahua.<br />
The company employs 57,000 workers in<br />
different countries and in 2007 it recorded<br />
sales of 16 billion usd.<br />
www.mexbest.com<br />
www.electrolux.com<br />
Franchise<br />
Chinese<br />
Take Away<br />
Alsea, Latin America’s leading operator of<br />
fast food restaurants, has signed an agreement<br />
with the P.F. Chang’s China Bistro<br />
chain to open 30 locations in Mexico.<br />
Alberto Torrado, Alsea’s general director<br />
and president of its administrative board,<br />
said in a press release this “development will<br />
capture a market opportunity in Mexico’s<br />
casual dining category.”<br />
The first restaurants will open in the last<br />
quarter of 2009, with the rest opening within<br />
10 years. P.F. Chang’s runs 190 restaurants in<br />
the United States and it’s recognized as one of<br />
the best brands of casual dining restaurants<br />
in the country.<br />
www.pfchangs.com
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