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ASiAn invASion wElcomEd - ProMéxico

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article intertraffic<br />

checking the containers before they arrive at<br />

their port of destination. This guarantees the<br />

product arrives as expected and if there is an<br />

error it’s resolved before it is imported.<br />

“We make sure everything corresponds<br />

completely to what the documents say, complies<br />

with all regulations and that we don’t<br />

have to wait at the port to get our merchandise,<br />

a process that could take up to five<br />

days,” Venegas said.<br />

And most important is that the export-import<br />

process is totally secure. After checking<br />

the containers at the port of origin, Intertraffic<br />

closes them “with certain security devices<br />

that guarantee the merchandise will arrive<br />

as it was left, without anybody taking or leaving<br />

anything during the trip,” Venegas said.<br />

When the container arrives in Mexico, it goes<br />

directly to customs, without delays and with<br />

the security the merchandise is complete.<br />

“Robberies have stopped for us,” Venegas<br />

said.<br />

Intertraffic is one of the first Mexican<br />

companies that offers this type of service<br />

and it’s been successful.<br />

“At first it was very difficult. We couldn’t<br />

find a way to make this economically viable<br />

or to have it function on time or coincide<br />

with everything and be simple. We made<br />

several attempts but they weren’t adequate.<br />

Finally, after trial and error, we figured out<br />

how to do it ... Today the percentage of error<br />

is minimum and we haven’t had any incidents<br />

with the authorities,” Venegas said.<br />

If the client asks for it, products can arrive<br />

in Mexico ready to be distributed and sold:<br />

labeled, separated by size or model, with<br />

instructions in Spanish, publicity for promotion<br />

or prices, with everything ready.<br />

The company began in China and has<br />

expanded its operations to India, Singapore,<br />

Vietnam and soon to Europe and America.<br />

In China it has corporate offices in Hong<br />

Kong, Shenzhen, Shanghai and Yiwu. This<br />

year it waits to enter the markets in Russia,<br />

Argentina and Germany, where there are<br />

companies interested in its services.<br />

Currently, it has around 25 clients, with<br />

most of them being auto parts stores, toys<br />

and electronics firms and companies that<br />

sell clothing, shoes, food, chemical products<br />

and construction materials. Its clients in<br />

Mexico are in Monterrey (in Nuevo León);<br />

Chihuahua (northern Mexico); Puebla (in<br />

No surprises<br />

w<br />

Grupo Intertraffic has successfully made more efficient<br />

the importation of products to Mexico.<br />

These are some of the results:<br />

Merchandise isn’t detained at cargo ports. The container<br />

arrives directly at customs.<br />

The export-import process is totally secure. The company has<br />

eliminated the risk of having merchandise robbed during the trip<br />

from the port of origin to the port of destination.<br />

There are clients who have reduced their costs by 20%.<br />

In 2008, it managed 2,000 containers.<br />

the central part of the country); Mérida (in<br />

the southern state of Yucatán); and Guadalajara<br />

(in Jalisco).<br />

Considering the experience it’s gained<br />

during the last two years, Intertraffic has<br />

achieved an important role in Mexican business<br />

relations. The service it offers allows<br />

established Mexican companies to dedicate<br />

themselves to doing business, without worrying<br />

about the transportation and processing<br />

of exports and imports. For that, they<br />

count on the help of an expert. n<br />

In 2009, it expects to increase its operations<br />

to 2,500 containers.<br />

The company estimates that in 2010, it will<br />

manage 5,000 containers with a total value of between<br />

4 million and 5 million usd.

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