ASiAn invASion wElcomEd - ProMéxico

6 Negocios
From the CEO.
More of Mexico in Asia, More of asia in Mexico
Mexico and Asia speak the same language: business. The
relationships between Mexico and Asia’s main economies
are overcoming their biases so they can become stronger
in the land of business. What many would consider
insurmountable differences are in reality reasons for
success. These include ways of doing business that complement one another and
cultural traditions that enrich each other and are surprising more for their similarities
than their differences.
Trade between Mexico and the Asian continent is growing; what one produces the
other needs. The presence of Mexican brands and products in Asian markets is
growing rapidly. At the same time, the number of facilities importing raw materials
from Asia for production in different industries like electronics and information
technologies continues to increase.
On the other side of the Pacific, companies looking to expand and gain territory in
North and Latin American markets have a strategic ally in Mexico.
With competitive production costs, “just in time” access to the United States and Latin
America’s main economies, constantly growing modern infrastructure, a warehouse
base well-established in most of the high value sectors and a political openness that
has translated into the progressive reduction of international trade barriers, Mexico is
shaping to be the best partner on the global economic stage.
The relationship between Asia and Mexico is one that still has much to give, one where
there are many opportunities yet to explore. Negocios dedicates this issue to different
aspects of this relationship, with the certainty that in the short term, the world will be
able to see more of Mexico in Asia and more of Asia in Mexico.
Welcome to Mexico!
Bruno Ferrari
ProMéxico CEO