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Conference Proceedings : “JANASEVANA” National ... - UN HABITAT

Conference Proceedings : “JANASEVANA” National ... - UN HABITAT

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1/5/2012<br />

What factors determine ability &<br />

willingness to pay for house.<br />

(Market Attributes)<br />

‣Affordability to pay for house.<br />

‣Accessibility to housing finance.<br />

‣Cost of construction.<br />

‣Self manageability.-with own<br />

construction.<br />

‣Willingness.<br />

Market Segmentation with Attributes<br />

Group-Income levels Attribute. Financing Source.<br />

Wider and upper Middle<br />

Income groups. (WIG & U-<br />

MIG)<br />

Low and Middle income<br />

group.<br />

(LIG & MIG)<br />

Low and middle income<br />

group<br />

(LIG & MIG)<br />

Group without affordability,<br />

accessibility and willingness<br />

Affordable &<br />

accessible to<br />

housing finance<br />

Affordable for low<br />

cost housing if<br />

accessible to<br />

finance.<br />

Own<br />

construction- Self<br />

managed housing<br />

Unclassified<br />

Substantial amount of<br />

own savings and Bank<br />

financed.<br />

Posses small savings<br />

and needs substantial<br />

amount of home finace.<br />

Do with own<br />

lands/undivided own<br />

savings and MF.<br />

Need social housing.<br />

6

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