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Social Development span, caused by modern medicine, will bring about a new social demography. Greater competition will alter the work-life balance. The world will shift to a brutal work culture punctuated by intensive competition, right sizing and increasingly demanding professional skill sets. The need to earn in the prime of a shorter working life will be immense. This will conflict with the need to lead a higher quality of living over a longer life span and will create enormous physical and mental pressures. Such pressures will pave the way for individuals to seek new sources of emotional bondage outside the family. The ubiquity of communications will forge new communities. The Internet and satellite television will vastly expand the global reach of communities bonded by common goals and interests. Lastly, the concept of a nation state will become obscure, caused by the strengthening of multilateral trading blocks, greater migration of professionals across borders and increasing acceptance of dual citizenship. Greater global scrutiny will question sovereignty, as a right to do whatever a government likes within its borders. New global information infrastructures will emerge in such areas as meteorology, energy, security, trade and industry. Wireless technologies will force their way into more and more sectors. Today, wireless is used mainly to move information. In the future, wireless will be used to promote collaboration over a wide range. E- learning among community groups in an income and location independent framework, will become increasingly important, and will let teachers and parents collaborate in monitoring the progress of students. Wireless will link doctors with patients in remote regions, and the remote monitoring of the elderly in homes, and critical care patients in hospitals, will reduce the burden upon both the family and public facilities. Wireless will deliver government services to people in remote areas. The remote, automatic monitoring of streets will foster better internal security and reduce crime. Wireless communications will link the transportation systems in the supply chain and bring reduced costs and more timely deliveries. Information - enabled farming and fishing communities, collaborative robotics in manufacturing, disaster response and warfare will all be facilitated by wireless. Virtual product design and testing, rapid prototyping for mass customisation or for specific user group needs, the transmission of field data to control systems and control rooms, remote maintenance of field equipment, collaborative tele-working in a location independent framework and promoting gaming within communities are all on the list of activities that wireless will enhance; the list is virtually endless. Greater connectivity among citizens, communities, and companies will be the sum and effect of all these developments. The drive to connect will grow by leaps and bounds. Networks reform the morphology of societies. It will go far beyond caste, community, race and religious connections. Networks will redefine the landscape of businesses. We believe in fostering the development of a networked world in India through its next-generation information and communications network spanning the length and breadth of India. This will be based both on Internet and on wireless technologies. ICT—Information and Communication Technology—has made a deep impact across the length and breadth of India. India boasts some of the worlds lowest entry costs and the worlds lowest usage charges for any telecommunications service; ICT is re-defining an entire industry. Wireless operators have acquired millions of new customers this last year. More importantly, a surge in data applications is being brought about. Data services are now generating countless millions of hits per day, even surpassing the data usage of many developed countries. All this demonstrates the readiness of the Indian people to use advanced technology, given the right impetus of costs, access, and services. Today, applications development laboratories are developing several networking applications on both wireline and wireless platforms. Electronic school applications, to bring parents and teachers together virtually through the Internet or using mobile technology, are one example. A social networking application to bring common user groups together on a wireless platform is another. Fleet management on a wireless platform for the transportation community is one more case in point. For the ICT sector, the mobile revolution is only a beginning. The next step, going beyond the mobile revolution, is to bring about a broadband revolution. A networked world is no longer a figment of imagination. It is steeped in reality. Concepts such as friendship flow charts and community cascades will be in vogue. As networks get bigger, their value to users will increase exponentially. Companies will derive value by devoting resources to hook into external networks, understand the broader changes among constituent communities, and respond appropriately. Citizens will derive value in being part of communities with shared interests and goals, gaining through new perspectives, unified articulation of issues, lower purchase costs, job referrals and so on. Countries will derive value by sharing information infrastructures and harmonising trading within trading blocks. A networked world will substantially improve the efficiency and output of productive enterprises and social entities. India has a unique opportunity to jump ahead in a networked world. Fortunately, India is not weighed down by a legacy of narrow band access systems. We have already created an ubiquitous, high capacity, low cost, information and communication infrastructure and there are plans to provide an overarching broadband access to every home and every office across India. This will enable a paradigm shift in communicating, teaching, learning, treating, governing, working and shopping. India has the opportunity to leapfrog decades of economic lag and social deprivation. A network revolution can copiously enhance productivity and open new avenues for social and economic growth. It is a vital force in shaping the future of Indian homes, offices, governance and public services. It can powerfully propel India to global leadership in todays world of information and knowledge. 8
Advertorial - Push to Talk Push to Talk Push-to-Talk (PTT) has taken the US and European markets by storm. In the US, PTT is responsible for Nextel’s impressive 10 million subscribers and revenue that contribute some 4 per cent of all revenues in the US mobile market. In Europe, Orange is targeting one million users in their first year following an unexpected launch in the UK and France in the second quarter of 2004. PTT is seen as the next killer application that promises a new stream of revenue and profitability. Asia Pacific looks set to jump onto the bandwagon this year. Operators in the region are already conducting PTT trials, while vendors are thronging to introduce PTT solutions and rolling out PTT-enabled handsets in order to have a piece of this lucrative pie. How then, can operators in Asia fully exploit PTT technology to maximise consumer and business ARPU "LG Telecom and KTF are preparing to roll out nationwide push-to-talk (PTT) service as early as September. SK Telecom is expected to offer the service within this year." 30 June 2004, Telecom Asia "With initial service trials already complete, Guangdong Mobile says that it is now ready to test consumer reaction to push-to-talk ahead of a full service launch in the second half of the year." 2 June 2004, Telecom Asia "Tata Teleservices has launched push-to-chat services based on Qualcomm's BREWChat, and according to Qualcomm is the first operator to launch the service." 2 June 2004, Telecom Asia The biggest dilemmas the operators face include selecting the right PTT platform, time to launch, pricing and tariff plans, market positioning, handset availability, lack of standardisation and interoperability. These are all critical issues that have to be treaded on carefully; that operators must resolve, in order for PTT roll-out to be a success and a significant revenue booster. Push to Talk <strong>World</strong> Asia 2004 12 - 13 October 2004 Grand Copthorne Waterfront Hotel, Singapore www.terrapinn.com/2004/ptta_SG Key speakers and panelists include: Amit Bose, President, Tata Teleservices, India Alvin Seck , Head, Corporate and Channel Sales, Digital Network Access Communications, Singapore Charles Henshaw, Executive Director & CEO, China Resources Peoples Telephone Company, Hong Kong Lars Brenk, Chairman, Game Services Working Group, Open Mobile Alliance Chan Kin Hung, Senior Vice-President, Mobile, Starhub, Singapore Yatin Padwa, Senior Manager, Marketing, Bharti Cellular, India K. Pratthana, Service and Solution Development Manager, AIS Thailand Louise MacFarlane, Group Marketing Manager, Consumer Mobile, Optus, Australia Greg Young, Group Manager, Wireless Enterprise Products & Services, Telstra, Australia Sign up now! To register, call our Customer Service Manager at +65 6322 2701 or register online via http://www.terrapinn.com/2004/ptta_SG To assist operators in Asia in the vital decision-making process, Terrapinn is proud to present the first operator-focused Push-to-Talk conference in Asia. Push to Talk <strong>World</strong> Asia is a director-level business event for push-to-talk (PTT) and push-to-talk over cellular (PoC) services in Asia. The conference will bring together Asian leaders of telecommunications to discuss strategic business, marketing and technical issues involved in exploiting PTT to maximise telecom ARPU. 9
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