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Contents - Connect-World

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34<br />

36<br />

Business Development<br />

Value-added services in Indian markets<br />

by Sanjiv Mital, CEO of Bharti Telesoft Intl. Pvt. Ltd<br />

Wireless telephony has overtaken fixed telephony in India.<br />

Indias market potential is enormous, but market fragmentation<br />

is a challenge. The success of vernacular FM broadcasting<br />

shows the potential of local language service offerings to<br />

boost mass acceptance. Vernacular voice services can bring<br />

large numbers of Indias text averse and text illiterate subscribers<br />

to an operators fold.<br />

Communications and commerce in<br />

digital India<br />

by Ramesh Krishnan, Director of Operations, VeriSign<br />

Communications Services, India<br />

The urban Indian is a mobile carrying, e-mail savvy, consumer<br />

who is reaping the benefits of a global digital revolution.<br />

Indias middle-class has huge buying power. This is the result<br />

of Indias emergence as the worlds back-office and software<br />

development super-power. Indias people, enterprises and<br />

government, can transform the worlds largest democracy into<br />

the worlds largest digital economy.<br />

<strong>Connect</strong>ivity<br />

45<br />

47<br />

Enable seamless services with<br />

softswitching<br />

by Venkat Eswara, Senior Marketing Manager of Systems<br />

Marketing and Portfolio Management, Global Telecom Solutions<br />

Sector, Motorola, India<br />

Operators expect converged core networks to reduce investment<br />

needed to deliver a competitive range of services.<br />

Indias unified licensing plan, which lets operators select access<br />

alternatives for each servicefundamentally changes the<br />

market. Softswitch / IP-based, architecture provides low cost<br />

service, covers wide areas and facilitates seamless connections<br />

between a wide variety of wired and wireless networks.<br />

Education<br />

Training and future of India<br />

by Dr Ashok K. Chauhan President, Amity Institute of Telecom Technology<br />

and Management (AITTM) & Founder President, Ritnand Balved Education<br />

Foundation (RBEF), Chairman AKC Group of Companies<br />

Today, ICT (Information and Communication Technology)<br />

drives economies throughout the world. ICTs, though, both<br />

create and destroy work opportunities, as labour intensive<br />

jobs are replaced by machines. This poses a challenge for<br />

higher education. India has some 200 million adult illiterates,<br />

but projects such as the Computer Based Functional Literacy<br />

(CBFL), that teach adults to read 400450 words in their own<br />

language through a multimedia puppet show progamme,<br />

provide a modern solution to a traditional problem.<br />

40<br />

Digital India – the underwater connection<br />

by Peter Ford, CEO, Global Marine Systems Limited<br />

Billing and Mediation<br />

42<br />

Indias success providing outsourced services has shown its ability<br />

to conquer international markets. International connectivity<br />

is crucial to continue Indias international success. Satellites and<br />

submarine cables, historically, were too expensive and satellites<br />

do not have the capacity. Technology, though, has reduced the<br />

cost of submarine systems and developing countries can now<br />

afford regional systems to compete in global markets.<br />

VoIP – opening the way for India<br />

by Amit Chawla, Executive Vice-President, Global Marketing,<br />

Veraz Networks<br />

49<br />

Preparing for mobile growth<br />

by Tero Laaksonen, President and CEO, Comptel, and Marianne<br />

Tikkanen, Market Analyst, Comptel<br />

Indias three-digit mobile growth rate is a happy problem,<br />

but extraordinary growth requires the expansion of everything.<br />

Flexibility to grow is a prime reason for using mediation<br />

and service provisioning systems. These act as flexible<br />

rubber bands between the network and back office systems.<br />

During a system changeover, mediation is indispensable as it<br />

provides uninterrupted billing.<br />

India has one of the worlds top ten telephone networks. Still,<br />

penetration is low and demand for basic telephony, long distance,<br />

cellular and other services is high. Indias growth as a<br />

provider of outsource services depends upon its communications.<br />

The government is working to liberalise and deregulate<br />

Indias telecommunications sector to facilitate competition<br />

and the entry of new service providers.<br />

Push to Talk<br />

IT Solutions<br />

Advertorial Features<br />

9<br />

15<br />

All articles are available online at: www.connect-world.com<br />

2

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