Contents - Connect-World

Business Development
“Being digital is not only
a state of mind, it is
reflected in our behaviour,
our habits and the
way we go about every
day lives.”
gy. Electricity and running water
are still wanting in many rural
areas. This might be attributed to
the government, but the private
sector is equally to blame as there is
a dearth of corporate social responsibility
in India.
Technology providers have a captive
audience in urban areas, more
than they can handle, so they focus
much of their effort there.
India is a complex society with a
very diverse population. The only
way to spread and share the benefits
of technology is to take a collaborative
approach between the government
and private sector.
Look at Japan with its un-stable
political machinery; there the common
man, the farmer, the young
girl in a rural area, everyone enjoys
the benefits of development.
Granted they do not have a billion
mouths to feed, but they do have
discipline, above and beyond politics,
ingrained in the system.
Discipline and collaboration can
overcome Indias difficulties and
bring technology to people in rural
areas so they can enjoy the same
experience as those in urban areas.
It is only a matter of good management
and right coaching.
So, where do we go from here The
new way, the new age of communications
and commerce has not only
arrived, it is also well, growing and
will continue to shatter any roadblock
that comes in its path. This is
because mankind wants more; it
has a thirst to live—to live well. It is
a lot like learning to fly or ride a
bicycle, once you succeed there is
no looking back.
Sentiments aside, there are numbers
to prove the point. Indias
middle-class is 300 million strong
with a huge ability to spend. This
generation is not like its predecessors
who believed in saving for a
rainy day, not in enjoying life while
they were young. Income levels
have jumped up significantly, with
Indias emergence as the worlds
back-office and a super-power in
“India is a complex society
with a very diverse
population. The only
way to spread and share
the benefits of technology
is to take a collaborative
approach between
the government and private
sector.”
software development.
The under 30 age group makes up
55 per cent of Indias population,
and within five years, they will add
up to almost 60 per cent. Given
demographic dynamics of that
nature, the demand for newer and
better ways of life can only increase.
Reputed institutions such as
McKinsey and the World Bank have
predicted that India, China, and
Brazil, will be the top three
economies by 2025.
All the basic ingredients are there.
It is up to the people, the educators,
the private sector, the multinational
corporations, the Indian
government, and the political
machinery to combine and harness
this energy and transform
the worlds largest democracy
to the largest digital economy
on the planet.
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Figure 2: Everything is a SMS message away.
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