grocery - food - Grandflame Ltd

More documents

Recommendations

Info

Page 10 August 2010 Email: grocery@flame1.com HOME BAKING Tel: 01923 272960 HOME BAKING IS WHERE THE HEART IS THE COMMENT FROM THE GROCERY TRADER W elcome to The Grocery Trader’s Home Baking Feature. The continuing trend to healthy eating in recent years has encouraged growing numbers of consumers to question what goes into their food and how it’s made. The resulting mix of scepticism and curiosity has affected sales of some processed products on one hand and on the other has contributed to increased scratch cooking and home baking. As defined by research experts Mintel, Home Baking comprises an eclectic mix of products. At one end are convenience-oriented lines such as baking mixes and ready-made pastry: at the other, items beloved of home baking enthusiasts like cake decorations, flavourings and additives, plus raw ingredients such as culinary nuts, dried fruit and cooking chocolate. Home baking in 2010 is all about busy consumers taking time out to make consciously ‘real’ food and trying their hand at traditional cookery skills that in previous generations were handed down from mother to daughter. These days, time-pressed cooks of both sexes welcome the availability of ready-made ingredients such as pastry and icing and can feel less guilty about doing so, encouraged by celebrity chefs and Delia Smith's best-selling How to Cheat at Cooking. As a further driver, busy consumers are always looking for fresh recipe ideas, and celebrity chefs can be found throughout the consumer media promoting their versions of baking items, which then increase in popularity. NPD has increased significantly over the past few years and has led to the introduction of more convenient, premium, additive-free and ethically sound products, but above the line spend and marketing activity has been quite limited. Although own label takes a majority share of sales overall, its presence is strongest in commodity sectors such as dried fruit and flour. A number of new brands have recently been attracted into baking mixes, particularly at the premium end, with Dr Oetker, Marks & Spencer and Doves Farm launching mixes in the last couple of years. Families are key consumers of home baking products, and four in ten households with under-10s use cake mixes aimed at children. ABC1s are above-average users of raw TO READ MORE COMMENTS FROM THE GROCERY TRADER GO TO WWW.GROCERYTRADER.CO.UK baking ingredients, but baking mixes have a clear C2DE profile. Ongoing NPD should enable manufacturers to attract more ABC1s and childless couples to the mixes sector, given their use of patisserie-inspired recipes and premium/ organic ingredients. Looking forward, the move up market to premium products, reduced 'additives' and wider availability of Fair Trade and organic options will all help to add genuine value to the category. Increased availability of more indulgent premium quality mixes will also tempt consumers to try their hand. The Grocery Trader NEW INSPIRATIONAL RANGE OF DECORATIONS FROM DR. OETKER MARKET leader* Dr. Oetker has M I N I launched a new range of innovative and inspirational edible decorations in line with the latest emerging trends in the home baking category. *(source IRI 52w/e 12th June 10) The range of products sits in line JAZZIES are a mini version of the consumer favourite, ‘Jazzies’ - small chocolate buttons with the consumer demand for products with that are perfect for decorating hundreds and and creating designer cupcakes. thousands set Each of the products has been into the milk developed as the Home Baking market continues to see growth across both the finishings and mixes categories. The sector is driven by growth in frequency of purchase and new consumers coming to baking, and it is homemade cakes that are the driving force behind the whole homemade desserts category. (Kantar Worldpanel In Home/lunchbox consumption. 12m/e Nov 2009.) The range includes: Chocolate Hearts; Wafer Daisies; Mini Jazzies; Chocolate Stars, Moons and Hearts; Glimmer Hundreds and Thousands and Giant Chocolate Stars. GLIMMER HUNDREDS AND THOUSANDS are small sugar coated beads with a shiny glimmer finish, in pretty pastel colours. Perfect as a dessert topping on ice-cream or to brighten up individual cakes. chocolate. Perfect for creating individual cup cakes or ‘WHOOPIES’. CHOCOLATE STARS, MOONS and HEARTS are a mix of small milk and white chocolate stars, moons and hearts, perfect for decorating birthday cakes, christening cakes or cupcakes. WAFER DAISIES are 3D edible wafer decorations in the shape of daises. Each pack contains 12 daises and they are available in 3 different pastel colours - yellow, white and pink. CHOCOLATE HEARTS are large shaped milk and white chocolate decorations for use on individual or sharing cakes, ice cream or desserts. GIANT CHOCOLATE STARS are large star shaped milk chocolate placement decorations, again for cakes or desserts. Gill Davies, Marketing Director for Dr. Oetker commented: “Baking is inexpensive, fun to do and a really popular activity that the whole family can enjoy. Using our products consumers can re-create shop bought designer cupcakes and fairycakes that are easy to bake at home, and everyone loves to eat a fraction of the price.” All products are free from artificial colourings and flavourings and are currently stocked in Sainburys and Asda with an RSP of £1.28. Dr. Oetker (UK) Limited Tel: +44 113 823 1400 www.oetker.co.uk LOSELEY SUMMER MEADOW BUTTER WINS A SINGLE GOLD STAR AT GREAT TASTE AWARDS 2010 Champions Loseley are delighted to announce that their Loseley Summer Meadow Butter has won a single Gold Star in the prestigious Great Taste Awards. Of all the UK’s food award schemes, the Great Taste Awards is the most important. Completely independent and uncompromisingly rigorous, it is trusted by retailers, buyers and consumers. GREAT TASTE is to speciality food and drink what MICHELIN is to fine dining. For 2010, over 6,000 products were judged over an intense two-month period. The Awards’ organiser, the Guild of Fine Food constantly refines the judging mechanics and this year was no exception. Before gold is awarded, a minimum of eight experts, often 16 taste, discuss and agree. Over 350 experts including key buyers, retailers, chefs and food writers blind tasted entries to ensure they are fairly and independently assessed. The successful and much enjoyed Loseley Summer Meadow Butter is a naturally softer butter, churned using summer milk from specially selected herds, giving a great tasting pure butter which is easier to spread. As a result, Loseley does not have to add vegetable oil to the butter and so consumers can enjoy a pure, quality product with no added ingredients, apart from a touch of salt to enhance the butter’s already delicious flavour. Loseley Naturally Softer Butter is available in a 250g tub. It costs £1.29 and is available from Morrisons, Waitrose, Ocado and now Iceland. For latest information check the website at www.loseley.com BAKING MIXES PROVIDE CONVENIENT SALES SOLUTION SAYS NO. 1 BRAND* Home baking has been a stellar performer over the last two years, as consumers have embraced home baking during the recession. “The recession has prompted a return to ‘scratch cooking’, and Betty Crocker provides a convenient and simple way to engage with home baking,” says Andy Foweather, Sales Director at General Mills UK. “In addition more people are spending more time at home entertaining and having more quality time with their family. This is where brands like Betty Crocker, which offer a convenient and tasty solution to home baking for time-strapped consumers, really come into their own.” With growth of 35.5%, Betty Crocker accounts for 24% of the baking mixes category and is now worth nearly £15 million*. The brand is also No.1 in brand penetration within the category at 12.6%*, recruiting more than 600,000k households into the brand over the last year**. Foweather explains Betty Crocker’s place in the market: “Baking mixes is worth over £62 million, with 55% of UK households buying into the category*, showing that time-poor UK consumers are looking for ways to make home baking more convenient. In terms of recent consumer trends, cupcakes are currently very popular and, as a product offering, last year they experienced exceptional growth of 47%***.” Cupcakes on trend Betty Crocker has listened to the market, as Foweather states: “Our consumer research echoes this growth, showing the increased popularity of cupcakes. We’ve found that there is a definite role in the category for a quality product that is both appealing to adults and easy enough for the whole family to get involved with the preparation. “In January, we launched Betty Crocker Chocolate Fudge Cupcake Mix, which includes the elements consumers need to make delicious cup cakes, including cake mix, chocolate icing, white chocolate sprinkles and cupcake cases. The advantage to combining all the ‘extras’ in one place is that consumers are more likely to make the product.” As well as a new product, Betty Crocker has relaunched the brand’s packaging, giving it more visual shelf appeal and making products in the range easier for retailers to merchandise. Foweather says: “The new packs have been designed to stand out on the shelf. The new product imagery adds warmth and depth to the packaging, and the use of colour coding and more prominent GDA information make it easier for consumers to shop the fixture.” Marketing in the mix The total Betty Crocker brand will also benefit from over a £1 million marketing investment to attract new consumers to the category, including a national TV campaign featuring its best-selling product, Devil’s Food Cake. “The current TV advert has had a notable effect on sales,” says Foweather. “We saw 101% uplift in sales on Devil’s Food Cake alone, with a 90% uplift in sales across both featured products (Devil’s Food Cake and Chocolate Fudge Icing) and a halo effect of +66% across the total Betty Crocker range. “With these results from the current marketing campaign, the investment in the total brand, the NPD in cupcakes, and consumers continuing to look for products that help them create quick and easy treats at home, you can’t afford not to have Betty Crocker on your home baking fixture.“ *Source: IRI Total Grocery Outlets, 52 w/e 12 June 2010 **Source: Kantar/Worldpanel, 52w/e 16 May 2010 *** Source: IRI Total Grocery Outlets, Value Sales, 52 w/e 5 Sep 2009 ****Source: IRI Total Grocery Outlets, 5 w/e 27 Feb 2010 *****Source: IRI Major Mults 5 w/e to 27 Feb 2010 For trade enquiries, please contact 01895 201 367 WWW.GROCERYTRADER.CO.UK
August 2010 Page 11 Tel: 01923 272960 RETAIL I.T. Email: grocery@flame1.com TOSHIBA TEC’S WILLPOS B10 POS TERMINAL CREATES A BUZZ TOSHIBA TEC has announced that it has had major interest in its WILLPOS B10 from two of the UK largest convenience stores after the launch event at Box Technologies. The Retailer and Channel event held over two days saw 10 leading UK manufacturers and over 70 major retailers attend, and over 80 of the UK’s leading ISV and VAR retail partners at the Channel Day. TOSHIBA TEC recently signed an exclusive distribution agreement with Box Technologies, a leading technology and service provider. Under the agreement, Box Technologies will manage deployment of the Toshiba WILLPOS B10 Point-of Sale (POS) terminal in the UK, in addition to the exclusive service and repair of the product. Ideal for supermarkets, fashion outlets and entertainment companies, specialty footwear stores, pet stores, sports goods shops, pharmacies, hair dressers, as well as discount and convenience stores, the WILLPOS B10 has an ultra-small footprint designed to be set either in horizontal or vertical position. The WILLPOS B10 is packed with a complete set of retail-hardened features that make it easy to use, powerful, compatible and secure. Designed for maximum return on the shop floor, the WILLPOS B10 is preconfigured to operate in harsh retail environments and provides LAN connectivity to both legacy infrastructure and the newest POS peripherals. The WILLPOS B10 offers an attractive dual-screen option as well as multiple powered interfaces, whilst delivering low power consumption. Total Cost of Ownership (TCO) calculations estimate that only 20 percent of the lifecycle cost is spent on hardware and software - the remaining expenditures allocated to usage, maintenance and admin costs. Smart retailers today look at POS products that can lower the TCO during the entire product lifecycle, hereby ensuring the best possible return on investment. POS systems designed by TOSHIBA TEC require very little maintenance and are built for long-haul 24/7 operations. “TOSHIBA TEC has led the retail industry for many years with the continual release of innovative technology,” said Stuart Walker, Managing Director, Box Technologies. “This new generation of POS system is set to fundamentally transform the way information is managed as a strategic asset within a business. TOSHIBA TEC is one of the only companies that continues to manufacture all the components in its products and, as a result, can provide the assurance of longevity in its build quality. Along with our unique approach to total system care, from equipment specification to service maintenance, Box Technologies is the perfect partner to maximise the benefits of a business and a healthy POS solution.” TOSHIBA TEC Europe Retail Information Systems Becky Viccars Tel: 0870 890 7200 marketing@toshibatec-eu.co.uk www.toshibatec-eu.co.uk SPAR UK LAUNCHES ‘ULTIMATE ATHLETICS’ ONLINE GAME Convenience retailer SPAR has launched Ultimate Athletics, its second online gaming experience (www.ultimateathletics.com), following the huge success of its first game ShelfSniper in September 2009. The Ultimate Athletics game, which supports SPAR’s sponsorship of UK Athletics (UKA) has been launched to celebrate the Barcelona 2010 European Athletic Championships taking place from 26 July - 1 August. This marks the final part of SPAR’s wider 2010 ‘Taste the Atmosphere' campaign, following the FIFA World Cup and Wimbledon. The activity reinforces the convenience retailer’s position as UKA sponsor, as well as acting as a data collection tool to help it build a more dynamic view of its customer base. Players of the game will be able to choose from five athletics events, all set within a SPAR and UKA-branded environment. An innovative staging environment has been implemented to host each event, creating a seamless gaming experience. EPOS DISTRIBUTOR EXPANDS ITS PRODUCT PORTFOLIO BY INTRODUCING POSIFLEX EPoS Distributor, the York based Specialist Retail IT distributor, is pleased to announce that it is expanding its current product portfolio following its recent appointment as a UK Distributor for Posiflex’s point-of-sale (POS) retail hardware products. EPoS Distributor is now stocking Posiflex’s core POS products, including EPOS terminals, customer displays, cash drawers, magnetic stripe readers, thermal receipt printers, touchscreen monitors and programmable keyboards. Michelle Spencer, Business Development Manager for EPoS Distributor, commented “Posiflex is already a well recognised organisation and we are very excited about this partnership. We are confident that the Posiflex brand will deliver high quality and reliable products as well as a reasonable price tag to help our resellers deal with challenging end user budgets. The Posiflex range is ideal for a range of applications within a number of markets, including retail, hospitality, leisure, healthcare and the public sector.” The core EPoS terminals will include the KS-6215Plus fan-free system ideal for hospitality and retail environments, offering a high quality terminal at competitive pricing. The KS-6215Plus is powered by a 1.5GHz processor and incorporates a 15” LCD screen. Housed with a stylish aluminium case and textured on high-gloss polycarbonate front bezel, this series adds a fashionable spotlight to retail counters whilst providing effective ventilation for quiet operation. The KS-6815N is designed under the concept of high performance, excellent reliability with an inexpensive price, and the small footprint is perfect for retail environments. It applies an Intel® ATOM 1.6GHz processor, and includes a 15” touch LCD panel with an optional built-in emergency UPS to avoid sudden loss of power during transaction. This terminal’s dust and water resistant design (IP44 capable) and sealed vents and screen, opens up a wide range of possible applications, especially in retail environments. The KS-6815N is a solid, high quality terminal designed with ease of maintenance and serviceability in mind. The JIVA-8315 is a touch terminal designed for environments that require increased performance at the front-end workstation. The JIVA-8315 terminal features a 15” LCD screen, 1.9GHz Intel Dual Core processor and unique space saving design ideal for retail, hospitality, convenience stores and healthcare. Graham Holland, Head of UK Sales at Posiflex, commented, “We are very excited to add EPoS Distributor as a partner. The joint range of products now available to VARs and software providers is second to none and allows VARs to offer all customers and prospects an excellent range of solutions, which will increase their business over the coming years. Posiflex has a long established UK office with full technical and repair support to enhance the customer service offered, including the option of an on-site repair service. Reliability, quality and ease of use are words our customers use to describe the Posiflex range of Fan Free touch terminals.” To find out more about the Posiflex range or to discuss your EPoS requirements, call us today on 01904 717450 or browse online at www.eposdistributor.co.uk AUTOMATION SERVING THE E-LOGISTICS MARKET Over 60 delegates from the UK’s leading retailers and leading logistic consultancies attended the ‘Automation for e-Logistics’ event hosted by SSI Schaefer, all eager to expand their knowledge-base surrounding the expanding and evolving e-commerce sector and understand better the role of automation within a DC in contributing towards servicing end-customers’ needs more effectively and efficiently. Limitations of automation within the supply chain for online retailers were highlighted by Jaap Vos, Managing Director, SSI Schaefer. Using examples such as gift wrapping items and ironing clothes before dispatch, Jaap clearly stated that such actions could never be automated. He said: “However, as online retailers are continually looking to gain competitive advantage whilst keeping up with growing customer demand, it is clear how crucial the role of automation is becoming within DC operations in terms of achieving faster, more reliable customer deliveries.” Speaking at the event in Leicester was Kirsten Tisdale, a logistics consultant from Aricia, discussing the ‘Rise & Rise of e-Commerce’ focusing on current trends, customer expectations and company responses. Interestingly, Kirsten told the audience to look out for m-commerce - Mobile Commerce - set to take over from the PC within five years. Kirsten said: “Customers ordering products online expect quick and easy, yet high standards of service, including product range offered, navigation, easy payment methods, flexible delivery times and pain-free return options. It’s about the end-customer experience and this is what every business providing an online service should be focused on at all times. If the use of mobile technology through i-pads and smart phones continues to expand at the current rate, in five years time m-commerce will take over from e-commerce, powered along by an even greater need for speed and immediate access to the internet - adding to the immediacy needed on the e-fulfilment side.” NEWS IN BRIEF RETAIL I.T. NEWS DASCOM GB’S NEW SERIAL DOT MATRIX AND FLATBED PRINTERS DASCOM GB, developer, manufacturer and provider of enterprise printing solutions, has announced five new additions to its printer range, with the introduction of three flatbed printers, TallyDASCOM 1318, 1325 and 1430 and two serial dot matrix printers, TallyDASCOM 1125 and 1225. The printers have been specifically designed to provide high performance document printing for today’s busy front and back office environments with the long life ribbon of the printers (7 million characters), meaning fewer ribbon changes, less downtime and lower running costs. SIGMA’S ‘IL MONDO DELLA FRUTTA’ STORE ROLLS OUT ZBD SHELF LABELS Sigma, the Italian supermarket group with over 2,000 stores, has successfully implemented electronic shelf labels from ZBD, the epaper for retail specialist, in its brand new ‘Il Mondo della Frutta’ concept store in Boltiere near Bergamo, Italy. The project was undertaken by Proxima Centauri, a retail systems specialist, and ZBD’s VISION partner in Italy. CHECKPOINT SYSTEMS INTRODUCES EVOLVE ECO Checkpoint Systems, a leading global supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry and its supply chain, has launched a new line of EVOLVE ECO antennas for its industry-leading EVOLVE Radio Frequency (RF) Electronic Article Surveillance (EAS) Systems. The new EVOLVE ECO systems provide a dramatic energy savings of up to 40 percent over the previous EVOLVE system. They are part of Checkpoint’s continued efforts to offer a variety of environmentally friendly solutions to its retail customers. RETAIL BUSINESS TECHNOLOGY EXPO PROVES DEMAND FOR RETAIL EVENT Retail Business Technology Expo, the brand new event focusing on business solutions and technology for the retail industry, has received an excellent response from the UK retail industry since its launch in April, with a number of high profile exhibitors already confirmed. Retail Business Technology Expo will take place from 16th – 17th March 2011 at London’s Earls Court. SPANISH PHARMACIES INSTALL ZBD’S EPAPER SOLUTION ZBD, the epaper for retail specialist, has confirmed that its epaper displays have been implemented by twelve pharmacy retailers within the Catalonia region of Spain, as part of an ongoing programme that will target more than 20,000 pharmacy stores throughout Spain. All of the projects have been brokered by ZBD’s VISION partner in Spain, Repromatic Trade, which joined ZBD’s VISION Partner Programme in 2009. EXTENSION OF IT TEAM IN UK AND IRELAND FOR OAKLAND Multi temperature supply chain and logistics specialist, Oakland International, has appointed Hussam Hossien to the post of IT Systems Support Analyst, a significant addition to the firm's ongoing development of its IT infrastructure, and a move designed to benefit Oakland customers both in the UK and Ireland. BUNZL CATERING SUPPLIES LAUNCH THE NEXT GEN OF LABEL SOFTWARE Bunzl Catering Supplies has launched an innovative new secure online labelling solution which is completely new to the market and exclusive to the business. Aimed at operators who pre-pack and display chilled food, Caterlabel Online is a fully integrated on-line management system for the foodservice industry, which allows users to prepare, create and print label information from any PC to a printer. Caterlabel Online provides operators with up-to-date food labelling legislation which meets the current legislative requirements. WWW.GROCERYTRADER.CO.UK/IT
Page 1 and 2: THE PUBLICATION FOR THE MULTIPLE GR
Page 3 and 4: August 2010 Page 3 Tel: 01923 27296
Page 9: August 2010 Page 9 Tel: 01923 27296
Page 23: August 2010 Page 23 Tel: 01923 2729

grocery - food - Grandflame Ltd

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?