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Page 6 August 2010 Email: grocery@flame1.com SPECIALITY & FINE FOOD FAIR LONDON 2010 PREVIEW Tel: 01923 272960 A LOVE AFFAIR WITH SPECIALITY & FINE FOOD t’s official: we are a nation of ‘foodies’. Our love 550 producers from around the UK, Europe and further Speciality Chocolate Fair all provide unique insights into the finance, supplier relationships and logistics. affair with all things regionally produced is afield. Representatives from all of the UK’s main national business world around which the show revolves. As in previous years, the winners of the Great Taste Istronger than ever. The increased popularity of and Regional Food Groups will be present with an array of This year’s Fine Food Forum will focus more than ever Awards will be unveiled at this year’s Speciality & Fine Food speciality and artisanal food has been encouraged by TV shows such as the Great British Menu, which have inspired the nation's passion for the richness and diversity of regional foods, from the UK or indeed overseas. Speciality & Fine Food Fair, the market-leading national event for local producers and fine food and drink buyers, has been so inundated with companies keen to exhibit their latest fine food and drink, that it has expanded its floor space to make it the largest event in its eleven year history. Over a third of exhibitors are attending the show this year for the first time making the event a unique opportunity to find new suppliers and source new products on a scale not possible anywhere else in the UK in 2010. Exhibitors offer visitors a selection of interesting, creative premium products that could provide that all-important point of difference to their business. The show will be open Sunday to Tuesday, allowing visitors a greater opportunity to sample the wares of over natural, organic and fine foods. But it’s not just the UK-produced foods that have proved popular at previous instalments of Speciality & Fine Food Fair. The international contingent has established a strong presence at the show with visitors keen on developing their offering to appeal to a wider audience base. In addition to regular participation from the culinary gastronomes France, Italy and Spain with their tasty regional specialities, this year the show will also feature new companies from further afield including Ecuador and Hungary, all hoping to tempt the taste buds of the UK market. Business boosting features As ever, the show will welcome back popular show features - all with a fresh new twist - which, in the past, have acted as useful information hubs for visiting industry professionals looking to develop their businesses. The Fine Food Forum, Small Business Forum with its brand new advice clinics and before on delivering tangible business benefits to the audience. A selection of chefs from different areas of the industry will be giving colourful and lively cooking demonstrations using the latest industry trends such as sustainability, using seasonal produce to maximise footfall and tutored tastings and food-matching as inspiration. Providing insight into how visitors can best and most cost-effectively go about implementing expert tips, advice and examples immediately into their own businesses is a central theme. The ever-popular Small Business Forum is returning once again, aiming to provide practical advice which will help small and medium sized businesses run more efficiently and profitably. This year, however, there will be a greater number of one-to-one sessions with seasoned business experts, giving helpful and confidential advice on how companies can improve different areas of their business strategy from marketing and web campaigns to Fair. The prestigious awards are about acknowledging the very best in fine food and drink, with many of the winning products subsequently going on to be stocked in leading delis, farm shops and food halls. But not only that, the awards also celebrate the speciality food producers and independent retailers helping keep British food traditions alive. All the fun of the Chocolate Fair The growth in the main show is also reflected in one of its most popular attractions, the Speciality Chocolate Fair, the only event dedicated to artisan chocolate in the UK. Speciality & Fine Food Fair is set to attract over 550 high quality food and drink suppliers, all bringing a host of the highest quality and unique products to London. With more than one third of exhibitors on board for the first time this year, visitors can be safe in the knowledge that they will leave the 2010 show with a fresh, and revitalised outlook on the UK’s fine food world. THE SPECIALITY & FINE FOOD FAIR 2010 TAKES PLACE BETWEEN 5TH–7TH SEPTEMBER AT OLYMPIA IN LONDON. GET FULL EVENT DETAILS AT WWW.SPECIALITYANDFINEFOODFAIRS.CO.UK SIMPLY ICE CREAM SIMPLY HEAVEN ON A SPOON! Simply Ice Cream-Winner of 2 Great Taste Awards 2010, 2 Great Taste Awards 2009, Quality Food Awards, VISIT ON winner, local food category 2007 and STAND highly commended in the 2009 Awards Simply Ice Cream is as far away 1159 from mass-produced commercial ice cream as you can possibly get. When James Martin featured the Heavenly Honeycomb Crunch on Saturday Kitchen, he declared it to be 'the best bought ice cream available'. Each small batch is lovingly hand made in the heart of rural Kent, using only the very best and freshest local ingredients. The result is intensely indulgent and unlike any ice cream you will have tasted before - simply heaven on a spoon! See the website for more information on our award winning flavours, seasonal specials and list of stockists. Simply supply in 120ml and 500ml retail packs and 2 litre and 4.7 litre food service packs. Simply indulgent, truly heavenly www.simplyicecream.co.uk Email: Simplyicecreams@aol.com Tel: 01233 720 922 or 0779 665 3890 www.simplyicecream.co.uk INKA SNACKS - THE NEW TASTE IN GOURMET SNACKING Inka Snacks Ltd. are exhibiting at the London Speciality and Fine Food Fair on stand 143, where they are proud to introduce their new Salted Roasted Giant Corn line-up to the very demanding UK market. Inka Snacks’ Salted Roasted Giant Corn is made with a variety of maize that grows exceptionally big. Their amazing 100% natural size and flavour come from the combination of ancient Inca cultivation traditions, soil conditions, location and weather. Inka Snacks’ Mariana Maher says: “The quality of the maize we use in our Salted Roasted Giant Corn is A1, that’s why we call it gourmet. It is the healthy light crunch that we all love, a great companion to a drink or ideal as an aperitif. It is also a perfect snack as a food on the go.” VISIT ON STAND 143 Inka Snacks‘ Salted Roasted Giant Corn is packed with health benefits. Inka Snacks take their consumers’ health very seriously, which is why their products are cholesterol and trans-fat free. During the roasting process, only the finest oils, such as vegetable oil, and sea salt are used. Inka Snacks‘ Salted Roasted Giant Corn is suitable for vegetarians. It’s gluten free. And it’s processed in a nut-free environment, making it 100% nut free. Inka Snacks’ Salted Roasted Giant Corn is available in two flavours, Original and Chilli, and in the following presentations: Transit Box: 36 bags of 48g each Display Box: 27 bags of 48g each Catering Box: 12 bags of 500g each For your chance to meet Inka Snacks and taste their new Salted Roasted Giant Corn, visit Stand 143 at the Speciality and Fine Food Fair, London Olympia 5-7 September. You’ll be truly amazed! Inka Snacks Email: info@inkasnacks.co.uk Telephone: +44 208 5590 591 / 07886684380 Web: www.inkasnacks.co.uk ROULADE, BAKES AND SWEET CHILLI SAUSAGES BATTLE FOR BRITISH TURKEY GONG Stuffed turkey roulade, crisp turkey and root vegetable bakes, and sweet chilli flavour turkey sausages are among the new products shortlisted for a win in the British Turkey Awards 2010. The independent panel of judges will taste their way through eleven whole roast turkeys before choosing three finalists for the Best Christmas Traditional trophy. They will also scrutinise another 18 shortlisted turkey products before choosing the winners of categories including Best Meal Solution and Best Innovation, judging on taste as well as appearance, packaging, value for money, and suitability for target market. Joining the three judges from the media is a consumer who secured a place on the panel after winning a competition on the British Turkey website. Mother-of-three and grandmother Pauline Gibson, 55, of Welling, Kent, said: “As an occupational health manager, I know all the virtues of turkey, how it’s lean, easy to digest, and versatile. My family enjoy eating it all year round, and, although we buy turkey regularly, it will be really interesting to try all the different products available.” Matthew Pullen, Chairman of the British Turkey Federation’s marketing committee, said: “The vast range and continual innovation of British turkey products is truly highlighted in the awards shortlist. It shows how the producers and retailers are now really putting turkey forward as a mainstream meat, which can be found on fixtures all year round, as well as during the key Christmas season. This is the first year we have seen turkey bacon, smoked sliced turkey and a roulade in the running for an award. We think the judges are going to have a real challenge deciding the winners this year.” Other short listed entries include a sous vide turkey shank, stuffed turkey portions and a boneless ready-to-roast joint aimed at the Catering sector, as well as spinach and ricotta turkey breast olives from Cranberry Foods and everpopular Golden Norfolk turkey breast joint from Bernard Matthews Farms. Winners of each category, plus Best British Turkey Recipe and Best School Meal, and the top accolade of Retailer of the Year, will be announced at a gala dinner on 23rd September at Claridge’s. Judges: Xanthe Clay, Daily Telegraph James Aufenast, Meat Trades Journal Lee Maycock, Craft Guild of Chefs Pauline Gibson, consumer British Turkey Awards shortlist 2010 Best Meal Solution • Bernard Matthews Farms Golden Norfolk Turkey Roulade with Sage, Roast Onion and Apple Seasoning • Cranberry Foods Turkey Breast Olives stuffed with Spinach, Ricotta and Mozzarella with a Basil and Oregano Crumb • Tesco Boneless Turkey Thigh Joint with Sea Salt and Black Pepper Best Innovative Product • Asda Sweet Chilli Turkey Sausages • Adlington Turkey Bacon • Bernard Matthews Farms Country Bakes - Turkey and Root Vegetables Best Branded Product • Lincs Turkeys Fresh Lincolnshire Turkey • Bernard Matthews Farms Golden Norfolk Turkey Breast Joint • Cranberry Foods Turkey Breast Olives stuffed with Spinach, Ricotta and Mozzarella with a Basil and Oregano Crumb Best Catering Product • The UK Foodhall Ltd Ready to Roast British Turkey 2x1.5kg • Golden Norfolk from Bernard Matthews Foodservice Slow Cooked Boneless Turkey Shank in a Honey & Bourbon Sauce • Brakes British Cooked Stuffed Turkey Portions Best Ready to eat Product • Asda Extra Special Cherrywood Smoked Turkey • Tesco Finest British Butter Roast Turkey • Tesco Finest Hand Carved Butter Basted Turkey Best Christmas Convenience Product • Morrisons Luxury Turkey Crown with Pork, sage and Onion Stuffing • Co-op Frozen Butter Basted British Elmwood Turkey Breast with Pork, Sage and Onion Stuffing • Tesco Finest Bronze Turkey Breast with Pork, Chestnut and Apple Stuffing Wrapped in Dry Cure Bacon Best Christmas Traditional Product - sponsored by Noble Foods • Morrisons Bronze Free Range Whole Turkey • Co-Op Elmwood Fresh British Whole Turkey • Asda Standard Whole Turkey • Waitrose Gressingham Free Range Bronze Turkey • Kelly Turkeys KellyBronze Turkey • Usk Vale Poultry Ltd Free Range Turkey • Morrisons Frozen Free Range Whole Turkey • Lincs Turkeys Fresh Lincolnshire Turkey • Copas Free Range Bronze Turkey • Sainsbury’s Taste the Difference Free Range Norfolk Black Turkey • Asda Extra Special Free Range Bronze Turkey Retailer of the Year • Sainsbury’s • Tesco • Morrisons • Co-Op • Asda • Waitrose British Turkey www.britishturkey.co.uk WWW.GROCERYTRADER.CO.UK
August 2010 Page 7 Tel: 01923 272960 GROCERY - FOOD Email: grocery@flame1.com WEIGHT WATCHERS® ICED DESSERTS TOPS LOW CALORIE SALES Recent data produced by Kantar Data shows Weight Watchers® Iced Desserts is now the largest brand in the low calorie iced dessert sector and has shown the strongest growth in the past 12 months. The data reveals how the low calorie ice desserts sector, which includes Walls Carte D’Or and Swedish Glace, has seen a positive percentage increase both in expenditure and volume, with Weight Watchers Iced Desserts leading the way with a volume increase of 11% and value increase of 4% over the past 12 months. Icefresh, which holds the licence for Weight Watchers Iced Desserts, has strengthened the brand’s position within the category through promotional activity and the development of new low calorie versions of mainstream products. Phil Webster, Chief Operating Officer of Icefresh said: “Weight Watchers has a great USP and very loyal following, so our proposition is centred around offering customers the Fan-tastic Superhero cools hundreds on the sweltering Tube. Emmi, Switzerland’s premier dairy company, launched a campaign this week to offer commuters some respite from the heat. With the government recently announcing that the budget to cool carriages on the London Underground has been slashed by £10m, Emmi, the makers of ice cold coffee drink Caffe Latte, decided to take matters in to their own hands, unveiling Emmi FanMan. The six-foot, fan-wielding, superhero uses state of the art technology to blast those around him with a refreshing jet of cool air and is preparing to use his powers for the good of London’s commuters. FanMan, who gets his name from his eye-catching super hero outfit and his cooling powers, will be riding the tube and visiting offices in London. Fans of the Emmi FanMan can follow his movements at emmifanman.com and even request his presence on their tube line or in their office via his equivalent of a full fat mainstream product with the same levels of indulgence and taste, but with significantly less fat and calories. The recession did hit the healthy eating category because it generally sits at the premium-end whilst full fat cheaper foods are definitely the winners in tough times. That said, we countered the effects by ensuring we always have a steady steam of new products to generate interest and trialists.” The latest offering from Icefresh is Weight Watchers Mini Chocolate Sticks aimed at women who want a quick, convenient, guilt-free treat. Each box contains four milk chocolate sticks and four white chocolate sticks at only 90 calories per milk choc stick and 95 calories for the white choc stick (RRP £2.99). Icefresh Stockist details: Tel: 01263 714700 www.icefresh-foods.co.uk EMMI OFFERS COMMUTERS SOME ICE COLD REFRESHMENT Twitter @EmmiUKLtd and Facebook Page facebook.com/EmmiUKLtd. Julie Plant, Managing Director of Emmi UK, said: “With this summer expected to be one of the hottest since records began and no sign of plans to install air conditioning units on the underground, we felt it was time someone took a stand. Our job is to provide a refreshing lift for people and when we met FanMan we realised what good he could do and began planning who we could help with his powers.” The campaign also sees sampling activity at several underground station entrances across the capital. Emmi Caffe Latte is a cool and refreshing iced coffee drink that is the ultimate cold on-the-go refreshment. It comes in a convenient re-sealable cup and can be enjoyed any time of day as a light refreshing drink. For sales information, call our sales team on 020 8875 2540 or visit the website at www.emmi.ch GAROFALO PASTA CO-SPONSORS THE UK’S FIRST MUMMY BLOGGERS CONFERENCE Garofalo pasta, a top-selling brand in Italy, co-sponsored the CyberMummy conference at the beginning of July. Mummy Bloggers are fast becoming an important social media partner for many brands as marketing teams look beyond conventional channels to communicate with their market. Garofalo pasta launched in the UK last Autumn and currently sells through Ocado and independent deli's nationwide. Whilst the brand is a best-seller in continental Europe, its has only a niche presence in the UK, which it is working hard to expand and is developing a loyal following from a growing band of premium pasta gourmets. As part of the drive to increase brand awareness, Garofalo in the UK has been working with foodie and mummy bloggers to encourage trial and to use the power of the blog and word of mouth, to support trade and consumer marketing and PR. Mal Pullan, Managing Director of Garofalo UK is very positive about engaging with the blogging community and cites the success the brand has enjoyed in Italy as an indication of what he hopes will generate similar success here in the UK: “In Italy Garofalo has been engaging with food bloggers for the past 12 months or so, encouraging bloggers to post and share their recipes on the Garofalo website and also running a bloggers competition. The results have been excellent and a significant number of bloggers now post regularly on facebook with people from all over the world sharing their favourite recipes.” The pasta market in the UK differs from that in Italy where consumers are very selective about their brand of choice. In the UK, by comparison, the majority of consumers buy on price and see pasta as a convenience food often to partner with a jar of readymade sauce, for a quick mid-week supper. As a premium pasta brand, Garofalo is working hard to encourage consumers to recognise the better quality and taste their product offers. Developing a database of bloggers who are keen to sample the brand and post their views gives Garofalo a highly cost-effective channel to extend brand awareness and encourage more consumers to actively seek out their brand. Pullan comments: “The decision to co-sponsor the first Mummy Blogger conference was borne out of the knowledge that this blogging community is becoming increasingly recognised for its influence across a EXPERIENCE THE FLAVOUR OF MIKE AND IKE’S FESTIVAL OF FUN AMERICAN candy brand MIKE AND IKE® is being supported by a record-breaking programme of consumer sampling, advertising and promotional support. More than 1 million consumers will have the chance to “Experience the Flavour” of Mike and Ike thanks to the brand’s “Fabulous Festival of Fun” campaign which will include sampling at high-profile music festivals and adventure sports events. Mike and Ike chewy, fruitflavoured candies will be appearing at major events such as The V Festival, Leeds Party in the Park and the Ripcurl Boardmasters and will also be arranging a sampling roadshow to coincide with Fresher events at leading universities during September and October. The sampling campaign will introduce people to Mike and Ike’s new great-tasting range of fruit-flavoured candies, which have no artificial colours or flavours and are fat-free, GM-free and gluten free. Further support for Mike and Ike will, for the first time, include a month-long summer advertising, promotional and sampling campaign centred around the famous Edinburgh Festival Fringe - the world’s biggest arts festival. Mike and Ike candies have been established in the USA for more than 70 years and they are now making major breakthroughs in the UK market with their Tropical Typhoon, Fabulous Fruits and Berry Blast flavours in 55g impulse packs and made-for-sharing family bags. The range is sold in the UK by Petty, Wood & Co Ltd. There are five fantastic fruity flavours in each pack of MIKE AND IKE®: Tropical Typhoon features Orange Pineapple, Caribbean Punch, Passion Fruit, Kiwi Lime and Tropical Punch flavours. Fabulous Fruits now offer a tasty selection of Orange, Raspberry, Cherry, Apple and Strawberry flavours. Berry Blast packs now feature Blueberry, Mixed Berry, Strawberry, Red Raspberry and Wild Berry candies. Steve Foster, Regional Manager (Europe) for Mike and Ike, said: “The new range scored incredibly well in consumer tests against competitive brands. The powerful combination of new natural colours, flavours and record-breaking levels of trade and consumer support means that Mike and Ike candies are better than ever and should be a must-stock line for retailers.” For further information, visit the new improved website www.mikeandike.co.uk Petty, Wood & Co Ltd Tel: 01264 345500 wide range of subjects and food is one of them. We wanted to support the first CyberMummy conference to reach an audience of women who we believe could become great ambassadors for our brand. We intend to build on this involvement to support our marketing activities in the UK and are actively looking for similar opportunities.” According to one of the CyberMummy organisers, Susanna Scott, the number of parent bloggers in the UK rose from 200 to 1,400 in the past year. American research company Nielsen, estimates that US advertising spend on social networking and blogging sites climbed to $108m in 2009, an increase of $59m on the previous year. Garofalo Pasta www.garofalopasta.com NEWS IN BRIEF GROCERY NEWS BUTTERY SQUARES OF GORGEOUSNESS FROM FUDGES Dorset family baker Fudges, has created new little squares of deliciously short, creamy, melt-in-the-mouth, buttery flatbread with Stilton & Walnut or Mature Cheddar Cheese. Inspired by a cheese shortbread recipe created by Fudges bakers 20 years ago, the new buttery flatbreads are made with proper ingredients sourced from Westcountry farmers and producers and are some of the newest biscuits to join Fudges virtual bakery. FOX’S TEAMS UP WITH SHS SALES & MARKETING TO LAUNCH NEW PACKS Biscuit expert Fox’s is launching three of its best-performing products in new portion pack formats, marking the company’s first ever venture into the Out of Home channel. The company has called in the UK’s leading sales and marketing company, SHS Sales & Marketing, to manage the launch into this growing category. The move, which includes the popular Rocky, Viennese Melts and Chunkie Cookie products, is set to bring a new range of much-loved in-home biscuit brands to the on-the-go snacking consumer. MYLEENE PROVES SHE’S 100% IN A ‘KLASS’ OF HER OWN Myleene Klass is revealed as the new face of Birds Eye in her role as The Active Lifestyle Expert for The Birds Eye 100% Challenge. Myleene Klass first revealed her toned body on ‘I’m a Celebrity Get me Out of Here’, and has since maintained an active lifestyle as a busy working mum. As Birds Eye’s resident Active Lifestyle Expert, Myleene has created her ‘Pre-Tea Active Challenge’, which consists of a series of fun and simple exercises, to help get the whole family exercising together before they sit down for tea, that could help them look as good as her! WWW.GROCERYTRADER.CO.UK/GROCERY
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