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Page 16 August 2010<br />

Email: <strong>grocery</strong>@flame1.com GROCERY - NON-FOOD<br />

Tel: 01923 272960<br />

NEWS IN BRIEF<br />

GROCERY - NON FOOD<br />

BRITISH AMERICAN TOBACCO SIGNS<br />

AGREEMENT WITH EUROPEAN UNION<br />

British American Tobacco has entered<br />

into a cooperation agreement with the<br />

European Commission and the Member<br />

States of the European Union to<br />

collectively tackle the problem of illicit<br />

trade in tobacco. Under the agreement,<br />

British American Tobacco will be joining<br />

forces with and working alongside the<br />

European Commission and the law<br />

enforcement authorities of the member<br />

states. The agreement will see<br />

cooperation in a number of areas for the<br />

purpose of tackling illicit trade in tobacco<br />

and includes the funding by British<br />

American Tobacco of $200m (€134m)<br />

over the next 20 years.<br />

SINGLE PORTION BOWLS, PLATTERS<br />

AND LID FROM DALEBROOK SUPPLIES<br />

Dalebrook Supplies <strong>Ltd</strong> launched a single<br />

portion platter, bowl and lid that are ideal<br />

for keeping sandwiches, salads, pasta or<br />

desserts fresh and visible to customers.<br />

The flat platter has a slight lip and is<br />

available in black or white, while the bowl<br />

has a capacity of 700ml and is also<br />

available in black or white. Both items are<br />

made from 100% <strong>food</strong> safe melamine,<br />

making them durable, scratch proof and<br />

dishwasher safe. The clear PC lid fits both<br />

the platter and bowl, and all items are<br />

stackable, making them perfect for<br />

canteen display and transportation.<br />

These products are ideal for self serve<br />

restaurants in shopping centres and can<br />

be re-used, making them more<br />

environmentally friendly.<br />

EASY OPENING NAPKINS ARE A<br />

SOUTH AMERICAN FIRST<br />

Leading Brazilian paper products<br />

manufacturer Melhoramentos Papéis has<br />

extended its use of Payne’s Supastrip<br />

tear tape across its whole range of<br />

napkins, paper towels and toilet rolls, in<br />

order to enhance consumer convenience<br />

and brand image. Melhoramentos Papéis<br />

was the first South American company in<br />

this sector to use tear tape, initially on<br />

small packs of kitchen napkins. The<br />

company has since extended the use of<br />

Supastrip across the entire napkin<br />

product range.<br />

NICOCIG PLUS NOW AVAILABLE FROM<br />

BOOTS AND SUPERDRUG<br />

The revolutionary NICOCIG is a nonflammable<br />

electronic device, adopting<br />

advanced microelectronic technology to<br />

provide smokers with a safer alternative<br />

to ordinary cigarettes. The NICOCIG<br />

atomises liquid nicotine when inhaled,<br />

giving smokers the nicotine dose that<br />

they so frequently crave. The NICOCIG<br />

Electronic Cigarette is essentially made<br />

up of four parts, a rechargeable Lithium<br />

battery, an atomization chamber, a smart<br />

chip and operating Indicator and a<br />

replaceable nicotine cartridge/s.<br />

BRABANTIA PREVIEWS LINE-UP OF<br />

NEW PRODUCTS<br />

Brabantia recently previewed a number<br />

of new products at Exclusively<br />

Housewares across its key product<br />

categories: waste control, kitchen<br />

storage, kitchen tools and gadgets,<br />

laundry care and bathroom.<br />

GOOD CLEAN FUN!!!<br />

Have some good clean fun with Dirty<br />

Works! New to the UK, Dirty Works is<br />

glamorous, feminine and fun - a bath,<br />

body and skincare line for the bathing<br />

Belle on the go! Affordable, yet indulgent,<br />

Dirty Works makes pampering fun fun<br />

fun! 'All of a Lather Body Wash' will get<br />

you all lathered up and ready to play or if<br />

you would rather be a chilled out chick,<br />

simply lie back and think of England as<br />

you soak away the day! Prepare your bod<br />

for those heady days of warm weather!<br />

Scrub a dub dub with the Glow Girl! Hot<br />

Salt Scrub. This detoxifying self-healing<br />

scrub contains Sea Salt and Kaolin to<br />

draw out toxins, smoothing your skin<br />

from top to toe! It feels truly amazing! Let<br />

it do its magic, wash off then smooth<br />

Dream Cream Body Butter all over. This<br />

softening Shea Butter with Sweet Almond<br />

Oil will leave your skin feeling soft and<br />

utterly divine!<br />

TOP MARKS<br />

FOR MITSUBISHI PENCIL CO.<br />

Two new stationery products are<br />

set to take the classroom by storm as<br />

Mitsubishi Pencil Co. reveals its<br />

latest Back to School offering.<br />

The pencil case is to be given more<br />

space as the magical uni-ball Fanthom<br />

arrives to replace the need for messy<br />

correction fluid and tape. Educated<br />

starlets young and old will be amazed<br />

by the Fanthom’s ability to easily<br />

erase text by using the pen’s cap to<br />

remove handwritten notes. Available<br />

in six different colours, the Fanthom is<br />

sold loose and in a variety of single,<br />

twin and triple pack formats.<br />

uni-ball Signo Scents are another<br />

great addition to the pen pot. A collection<br />

of ten pens that smell fruity and<br />

sweet, they have fast become the talk<br />

of the playground as children collect<br />

them to write essays that stink and<br />

draw pictures that pong.<br />

Handwriting has never smelt so good<br />

thanks to the eye catching packaging,<br />

point of sale materials and a dedicated<br />

microsite that supports the<br />

range. Pens are sold individually and<br />

in packs of three or five.<br />

Stuart Barker, Marketing Manager<br />

at Mitsubishi Pencil Co., said: "These<br />

new products expand our already<br />

extensive Back to School offering,<br />

which includes the ever-popular<br />

Jetstream and Signo ranges. With<br />

exceptional offers available in our<br />

Back to School / College promotion,<br />

retailers should take stock now to<br />

ensure their shelves are filled with<br />

today’s most sought after and innovative<br />

writing instruments.”<br />

For further information on<br />

Mitsubishi Pencil Co. visit<br />

www.uniball.co.uk,<br />

www.unisuperpens.co.uk or view<br />

their latest tweets on Twitter by<br />

following @uniball_uk.<br />

ECOZONE INTRODUCE<br />

NEW NATURAL BASED APPLIANCE CLEANERS<br />

Ecozone, the innovative eco<br />

cleaning products company, has introduced<br />

a brand new Washing Machine<br />

& Dishwasher cleaner and Kettle &<br />

Iron descaler to its cleaning range.<br />

The new appliance cleaners have<br />

been specially formulated to clean<br />

and freshen appliances naturally.<br />

Ecozone is the first eco-friendly company<br />

to enter the market with natural<br />

appliances cleaners without the use<br />

of harsh and often toxic chemicals.<br />

The Washing Machine and<br />

Dishwasher cleaner (RRP £3.49) works<br />

by removing limescale and detergent<br />

deposits that have built up over time,<br />

helping machines function at optimum<br />

level, thus helping to avoid expensive<br />

call out charges and repair bills.<br />

Ecozone’s safe, eco-friendly formulation<br />

cleans right inside the appliance,<br />

leaving a clean and odour-free machine.<br />

The pack comes with 6 applications of<br />

the easy to use non-toxic formula.<br />

The Kettle & Iron Descaler (RRP<br />

£2.49) has been specially formulated to<br />

effectively remove limescale deposits<br />

without toxic chemicals. By descaling<br />

regularly, appliances work more effectively<br />

and can often reduce electricity<br />

costs. Offering three applications in each<br />

pack, it’s an economical and eco-friendly<br />

way to keep appliances working.<br />

Suitable for both Kettles and Irons, the<br />

natural formula helps appliances to<br />

function better and prevent the problems<br />

associated with limescale buildup.<br />

As with all the Ecozone products,<br />

the appliance cleaners have no phosphates,<br />

thus minimum aquatic<br />

toxicity and are biodegradable.<br />

“We have created eco appliance<br />

cleaners to encourage people to maintain<br />

their appliances in an eco-friendly<br />

way without the use of harsh toxic<br />

chemicals. In regards to appliance<br />

cleaning products we definitely saw a<br />

gap in the market, and we know protecting<br />

appliances to last longer and<br />

run more effectively will save energy.<br />

Previously customers were presented<br />

with harsh toxic chemical descalers<br />

and have now been given a greener<br />

choice,” says Simeon Van der Molen,<br />

Managing Director of Ecozone <strong>Ltd</strong>.<br />

“At Ecozone we are constantly<br />

trying to help consumers understand<br />

that appliances cost less to run and<br />

last longer if they are looked after efficiently.”<br />

Ecozone’s product portfolio<br />

includes a full range of washing and<br />

drying consumables, cleaning products<br />

and other quirky and innovative<br />

household gadgets. All Ecozone products<br />

are environmentally friendly,<br />

save time, money and energy and<br />

help make recycling quick and easy.<br />

Ecozone products are available at<br />

John Lewis, Whole<strong>food</strong>s, Oxfam,<br />

Amazon UK, Comet, Curry’s, Dixons,<br />

House of Bath, Lakeland, The National<br />

Trust, Ocado, QVC and Scotts of Stow.<br />

Ecozone is an international company<br />

that designs and produces<br />

ecological cleaning products, energy<br />

saving products and gadgets.<br />

Originally founded in 1997 in<br />

England, Ecozone has been a trendsetter<br />

from the start, marketing<br />

high-quality, utilitarian products to a<br />

broad consumer base.<br />

SWAN LAUNCHES<br />

NEW MULTIPACK ROLLING PAPERS IN GROWING SEGMENT<br />

The highly popular Swan 5+1<br />

Multipack now has two exciting new<br />

additions to the range, with Swan<br />

Ultra Fine Silver and Swan Blue<br />

Lightweight Multipacks available<br />

now.<br />

The Silver and Blue rolling paper<br />

varieties are popular among RYO consumers,<br />

now accounting for nearly<br />

20% of regular booklet volume. The<br />

Multipack category is showing strong<br />

signs of growth, +5.4% in volume<br />

year on year, making it the fastest<br />

growth segment in the rolling paper<br />

market.<br />

Said Mark Alldred, Marketing<br />

Manager at Republic Technologies<br />

UK: “The Roll Your Own smoker is<br />

looking for convenience and value for<br />

money when purchasing tobacco<br />

accessories. By expanding our multipack<br />

range, we are making it easy for<br />

RYO smokers to bulk-buy their<br />

favourite papers, and rewarding our<br />

loyal customers by offering them six<br />

packs of high quality rolling paper for<br />

the price of five.<br />

“Consumers are faced with an<br />

uncertain economic outlook. They are<br />

looking for value in their day to day<br />

purchases. Our new products now<br />

mean we have the most comprehensive<br />

range of quality rolling papers in<br />

this growing Multipack category.<br />

Already we have received a great<br />

response from the trade, with a major<br />

multiple already listing the Silver<br />

Regular and Multipack varieties.<br />

There is also significant interest across<br />

the new range from a number of<br />

retailers in different channels as they<br />

look to adapt their ranges to suit<br />

growing consumer trends in the Roll<br />

Your Own sector.”<br />

The 5+1 Multipacks come in new<br />

outers with updated perforations,<br />

which reduces the chance of rips and<br />

ensures enhanced on-shelf presentation.<br />

The redesigned outers prove two<br />

different ways for the merchandise to<br />

be displayed. They have also been<br />

reduced in size, providing a smaller<br />

on-shelf footprint.<br />

Silver Ultra Fine Regular papers<br />

will also be available to buy in single<br />

units containing 50 papers per pack<br />

with an RRP of 35p per booklet. The<br />

Silver weight paper is growing as<br />

consumers look for a less papery taste<br />

in their RYO cigarette.<br />

Republic Technologies UK<br />

www.houseofswan.com<br />

BEAUX BELLES OF LONDON LAUNCH<br />

GIFTING SPECIALIST BRINGS EXPERTISE TO THE BEAUTY MARKET<br />

Beams International, the UK’s<br />

market leader in <strong>food</strong> and drink<br />

gifting products, has launched a cosmetics<br />

and toiletries division - Beaux<br />

Belles of London.<br />

Trading on the Beams reputation for<br />

supplying quality licensed gifts to<br />

large high street names such as BHS,<br />

Tesco, Boots and Sainsbury’s, Beaux<br />

Belles of London is offering retailers<br />

and brand owners a high quality range<br />

of cosmetic and toiletry gift ideas.<br />

The company is working with<br />

award-winning designer Laura<br />

Darrington. Laura’s work is highly<br />

successful in the greetings card<br />

market, and Beaux Belles has created<br />

two toiletry ranges inspired by her<br />

distinctive style.<br />

Laura Darrington’s ‘Floral Fusions’<br />

and ‘Home Sweet Home’ pair premium<br />

products with packaging that<br />

reflects the feminine, vibrant theme of<br />

her designs.<br />

‘Floral Fusions’ is a selection of<br />

luxury hand care, bathing and travel<br />

products blended with the fragrant<br />

mix of black osmanthus, neroil and<br />

rose, wrapped in a warming base of<br />

sweet amber, ebony wood and musk.<br />

RRP for the range is £4.99 - £13.99.<br />

‘Home Sweet Home’ features a<br />

journal, fine bone china mug and<br />

other garden inspired gifts and toiletries<br />

fragranced with calendula and<br />

fig. RRP for the range is £4.99 - £13.99.<br />

Both collections are premium<br />

ranges and have been initially developed<br />

for the department store and<br />

independent gift retailer market.<br />

Matthew Russell, Commercial<br />

Director, said: “We launched Beaux<br />

Belles because numerous clients have<br />

for years requested cosmetics and toiletry<br />

ranges. They know our reputation<br />

for quality and reliability and like the<br />

flexibility of the Beams approach.<br />

“We work with buyers to adapt<br />

and create high quality products that<br />

sit comfortably in specific price<br />

brackets. We believe this makes Beaux<br />

Belles a refreshing addition to the<br />

beauty market.”<br />

Beaux Belles of London successfully<br />

debuted at Cosmoprof in March<br />

and is being established under the<br />

expert guidance of Charlotte<br />

Chambers, Head of Marketing and<br />

Product Development.<br />

Charlotte, whose previous roles<br />

include Marketing Manager at Fine<br />

Fragrances & Cosmetics <strong>Ltd</strong>, brings<br />

more than 10 years’ cosmetics<br />

industry experience to the company.<br />

Charlotte said: “The team has a<br />

wealth of knowledge and understanding<br />

of the gifting industry.<br />

Our expertise in developing tailormade<br />

products and stylish<br />

off-the-shelf collections is the key<br />

to the highly accessible male and<br />

female gift ranges we offer. I<br />

believe this sets us apart from other<br />

gifting houses, and I am looking<br />

forward to the opportunities<br />

ahead.”<br />

In addition to the current ranges in<br />

production, Beaux Belles will be<br />

announcing further licensed collections<br />

in the coming months.<br />

Beaux Belles of London will be featuring<br />

Laura Darrington ‘Floral<br />

Fusions’ and ‘Home Sweet Home’ at<br />

the Autumn Fair in September.<br />

Beams International <strong>Ltd</strong><br />

Tel: 01634 265 780<br />

www.beamsinternational.com<br />

WWW.GROCERYTRADER.CO.UK/NONFOOD

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