From product to service - Roland Berger
From product to service - Roland Berger
From product to service - Roland Berger
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2 B<br />
Ericsson organized its <strong>service</strong>s in a dedicated business unit<br />
performing cus<strong>to</strong>mer relationships via separate entities<br />
Setting up <strong>service</strong> organization: overview ERICSSON<br />
Overall organizational setup<br />
Service organizational structure<br />
Ericsson<br />
BU Global<br />
<strong>service</strong>s<br />
BU<br />
Multimedia<br />
BU Global<br />
Services<br />
BU CDMA<br />
Mobile<br />
Systems<br />
BU<br />
Networks<br />
Global<br />
cus<strong>to</strong>mer<br />
accounts<br />
Cus<strong>to</strong>mer<br />
support<br />
Network rollout<br />
Consulting<br />
Research<br />
Regional<br />
market units<br />
Managed<br />
<strong>service</strong>s<br />
Systems<br />
integration<br />
Learning<br />
<strong>service</strong>s<br />
Back-end<br />
Front-end<br />
> Consolidated back-end <strong>service</strong> business unit structured by <strong>service</strong> types<br />
> Clear front-end definition fiiti for sales and cus<strong>to</strong>mer relationships based on key accountsand regions<br />
Source: <strong>Roland</strong> <strong>Berger</strong>, Ericsson<br />
Outlook from <strong>product</strong> <strong>to</strong> <strong>service</strong> excellence in telecoms_final_020610.pptx<br />
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