From product to service - Roland Berger
From product to service - Roland Berger
From product to service - Roland Berger
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Telcos need <strong>to</strong> learn from other industry best practices <strong>to</strong> gain a<br />
competitive edge in and expand beyond their core markets<br />
Growth through <strong>service</strong> success s<strong>to</strong>ries, situation in telecoms and key questions<br />
Strategic growth through <strong>service</strong>: success s<strong>to</strong>ries<br />
> An increasing number of companies have redefined<br />
themselves and significantly outperformed the markets by<br />
growth through <strong>service</strong>s<br />
Relevance <strong>to</strong> telecoms: the current situation<br />
> Not yet feeling as heavy a press on margins, telecoms are only<br />
starting <strong>to</strong> develop <strong>service</strong>-oriented business models beyond<br />
their traditional offering<br />
3<br />
What is the agenda<br />
for telcos <strong>to</strong>wards<br />
differentiation via<br />
<strong>service</strong><br />
> To date, the definitive sizeable <strong>service</strong>-centric<br />
model pursued by telecoms best practices is IT<br />
solutions and <strong>service</strong>s for large corporates (e.g.,<br />
BT, T-Systems, Orange/Equant, AT&T)<br />
> Growth through <strong>service</strong> in other segments is in<br />
the experimental 'piloting' stage – telecoms are<br />
much slower-paced than their Internet/IT/IS rivals<br />
1 How have these companies who really achieved<br />
2 How can telcos better differentiate themselves via<br />
exceptional growth through <strong>service</strong> reorientation<br />
<strong>service</strong>s using the cross-industry best-practice<br />
empowered and reorganized themselves <strong>to</strong>wards<br />
experience<br />
this goal<br />
Source: <strong>Roland</strong> <strong>Berger</strong><br />
Outlook from <strong>product</strong> <strong>to</strong> <strong>service</strong> excellence in telecoms_final_020610.pptx<br />
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