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Aegon Americas: Executing our strategy

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10 Yr US Treasury rates<br />

Growing value of new business through management action<br />

• Improving profitability and increasing<br />

value on a market consistent basis<br />

MCVNB by line of business<br />

(USD million)<br />

294<br />

<br />

<br />

Responsive to market conditions through<br />

product repricing, redesign, withdrawal,<br />

as well as introduction of new products<br />

Pricing discipline maintained – value<br />

over volume<br />

159<br />

236<br />

62<br />

125<br />

• Innovation led to significant<br />

improvements in MCVNB<br />

<br />

<br />

Variable annuities: speed to market<br />

repricing, first-to-market with tiered equity<br />

pricing by fund risk level and volatility<br />

adjusted funds<br />

Universal life with secondary guarantees:<br />

product withdrawals in 2012 with launch<br />

of new product with first-to-market,<br />

real-time pricing in 1Q 2013<br />

2010 2011 2012 1Q 2012 1Q 2013<br />

L&P IS&R - VA IS&R - MF IS&R - FA ES&P Other markets<br />

<strong>Americas</strong> MCVNB relative to 10-year US Treasury<br />

5<br />

2.5<br />

0<br />

-2.5<br />

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q<br />

2010 2010<br />

2010<br />

2010 2010 2011 2011<br />

2011<br />

2011 2011 2012 2012<br />

2012<br />

2012 2012 2013<br />

2013<br />

140<br />

70<br />

0<br />

-70<br />

<strong>Aegon</strong> <strong>Americas</strong> MCVNB<br />

10

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