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Aegon Americas: Executing our strategy

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<strong>Executing</strong> <strong>our</strong> core growth <strong>strategy</strong> in Investments and Retirement<br />

Growing through . . .<br />

• Expanding distribution – new<br />

Growth in fee-based earnings to 30%**<br />

Variable annuity ranking progression (Morningstar)<br />

and existing<br />

• Increasing fee-based earnings<br />

• Expanding At & After Retirement<br />

products and services<br />

• Maintaining pricing discipline<br />

for profitability<br />

2008 2009 2010 2011 2012<br />

15 12 10 10 8<br />

Transamerica ranks #5 in VA sales through traditional channels (1Q13)<br />

• Investing in technology and innovation<br />

• Leveraging technology to<br />

increase efficiencies and improve<br />

Pension asset growth<br />

400%<br />

300%<br />

200%<br />

— Transamerica CAGR of 13.5%<br />

— Industry* CAGR of 4.3%<br />

312%<br />

customer service<br />

100%<br />

0%<br />

147%<br />

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*<br />

7<br />

* S<strong>our</strong>ce: pension industry data is an estimate based on Cerulli Quantitative Update 2012 – Private and Public DB/DC<br />

** Percentage based on underlying earnings for <strong>Aegon</strong> <strong>Americas</strong> in the first quarter 2013

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