Aegon Americas: Executing our strategy
Aegon Americas: Executing our strategy
Aegon Americas: Executing our strategy
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<strong>Executing</strong> <strong>our</strong> core growth <strong>strategy</strong> in Life and Health<br />
Growing through . . .<br />
• Broadening existing distribution<br />
• Adding new distribution, including direct<br />
• Introducing less capital<br />
intensive products<br />
• Diverse product mix<br />
• Maintaining pricing discipline<br />
for profitability<br />
• Investing in technology and innovation<br />
• Leveraging technology to<br />
increase efficiencies and improve<br />
customer service<br />
Strong and steady growth is key . . .<br />
US Industry Ranking - Transamerica<br />
2009 2010 2011 2012<br />
Individual life sales 9 6 8 5<br />
Voluntary permanent life<br />
sales<br />
7 7 5 4<br />
Voluntary health sales 7 5 5 5<br />
5<br />
Industry ranking s<strong>our</strong>ce: LIMRA
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