Gen V Research Men 18-34

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M18-34 spend more time with time shifted and streaming video than live TV Total time Streaming exceeds time with live TV among M18-24 9 Live TV 10 Total 7 4 1 2 Pre-recorded TV Streaming on TV Streaming online Google Confidential and Proprietary Mean Hours Weekly Base: Total Respondent / Q8. How many hours a week do you spend doing the following activities (activities listed above in chart)? Source: Google Generation V Survey 7 Live TV M18-34 10 4 2 4 Pre-recorded TV Streaming on TV Streaming online 9 6 Live TV 2 M18-24 2 5 Pre-recorded TV Streaming on TV Streaming online
YouTube is Loved for Its Diverse Content Many M18-34 turn to YouTube for How-to & Educational video 11 Google Confidential and Proprietary Video Men18-34 Watching YouTube Videos Video can be found at YouTube.com/user/advertise
Page 1 and 2: Gen V Research Men 18-34 The On-Dem
Page 3 and 4: Background and Objectives Google Co
Page 5 and 6: Rapidly shifting media landscape Te
Page 7 and 8: M18-34 are increasingly difficult t
Page 9: M18-34 are twice as likely to strea
Page 13 and 14: 1 in 3 visit YouTube multiple times
Page 15 and 16: YouTube is frequently shared in per
Page 17 and 18: Online video content is the new wat
Page 19 and 20: Half of M18-34 subscribe to specifi
Page 21 and 22: 3 in 4 M18-34 smartphone owners use
Page 23: 23 Google Confidential and Propriet

Gen V Research Men 18-34

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