Gen V Research Men 18-34
Gen V Research Men 18-34
Gen V Research Men 18-34
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M<strong>18</strong>-<strong>34</strong> are twice as likely to stream on TV<br />
Online streaming has surpassed DVR and on demand among <strong>Gen</strong> V<br />
9<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
Live TV<br />
programming<br />
Google Confidential and Proprietary<br />
Total Males <strong>18</strong>-<strong>34</strong><br />
Percent who consume any video content in this mode<br />
101<br />
Index<br />
90% 91%<br />
111<br />
Index<br />
60%<br />
54%<br />
228<br />
Index<br />
49%<br />
36%<br />
210<br />
Index<br />
46%<br />
175<br />
Index<br />
72%<br />
41%<br />
22%<br />
Pre-recorded TV On-Demand TV Streaming on TV Streaming online<br />
Base: Total Respondents | Q8. How many hours a week do you spend doing the following activities (activities listed above in chart)?<br />
Source: Google <strong>Gen</strong>eration V Survey
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