Gen V Research Men 18-34
Gen V Research Men 18-34
Gen V Research Men 18-34
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2/3 of M<strong>18</strong>-24 use YouTube monthly<br />
M<strong>18</strong>-24 spend twice as much time monthly as P<strong>18</strong>+<br />
20<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
YouTube Monthly Online Reach<br />
100 Index* 110 Index 108 Index 100 167 Index 192 Index 179 Index<br />
Google Confidential and Proprietary<br />
Total Males <strong>18</strong>-24 Males <strong>18</strong>-<strong>34</strong><br />
110<br />
Index<br />
66% 65%<br />
60%<br />
108<br />
Index<br />
% Reach of YouTube<br />
* Indices are based off P<strong>18</strong>+ | Source: Video Census. December 2011, Total Daypart<br />
Monthly minutes per person<br />
Video Census, December 2011 (Indexed to P<strong>18</strong>+)<br />
400<br />
350<br />
300<br />
250<br />
200<br />
150<br />
100<br />
50<br />
0<br />
Total Males <strong>18</strong>-24 Males <strong>18</strong>-<strong>34</strong><br />
YouTube Avg. Minutes Per User<br />
192<br />
Index 179<br />
321 Index<br />
299<br />
Monthly minutes per user
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