Gen V Research Men 18-34
Gen V Research Men 18-34
Gen V Research Men 18-34
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3 in 4 M<strong>18</strong>-<strong>34</strong> smartphone owners use<br />
YouTube Mobile App monthly<br />
M<strong>18</strong>-24 spend twice as much time with the app monthly as P<strong>18</strong>+<br />
21<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
YouTube Monthly App Reach<br />
59%<br />
* Indices are based off P<strong>18</strong>+ | Source: Mobile Media Marketplace; December 2011<br />
Google Confidential and Proprietary<br />
Total Males <strong>18</strong>-<strong>34</strong> Males <strong>18</strong>-24<br />
128<br />
Index<br />
75%<br />
72%<br />
123<br />
Index<br />
% Reach of YouTube<br />
Mobile Media Marketplace; December 2011<br />
Monthly minutes per person<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Total Males <strong>18</strong>-<strong>34</strong> Males <strong>18</strong>-24<br />
App Avg. Minutes Per User<br />
28<br />
192<br />
179 Index<br />
Index 44<br />
36<br />
Monthly minutes per user
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