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Gen V Research Men 18-34

Gen V Research Men 18-34

Gen V Research Men 18-34

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M<strong>18</strong>-<strong>34</strong> are early adopters of<br />

media technology<br />

More likely to own time and location shifting devices<br />

8<br />

100%<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

105<br />

Index<br />

40% 42%<br />

Digital video<br />

recorder<br />

Google Confidential and Proprietary<br />

16%<br />

9%<br />

Internet TV<br />

device<br />

Own device or regularly use<br />

178<br />

Index<br />

169<br />

Index<br />

16%<br />

27%<br />

51%<br />

139<br />

Index 171<br />

71% Index<br />

35%<br />

60%<br />

Tablet Smartphone Gaming<br />

device<br />

Base: Total Respondents | Q3. Do you own/regularly use the following devices (devices listed in chart above)?<br />

Source: Google <strong>Gen</strong>eration V Survey<br />

Total Males <strong>18</strong>-<strong>34</strong><br />

27%<br />

144<br />

Index<br />

39%<br />

Netflix<br />

subscription

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