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Rail Business Awards 2011 Review
East Coast for its campaign to generate
excitement at the launch of the new timetable
Northern Rail for a creative campaign to
promote the Northern Scholar’s Season
Ticket for students
PR Campaign of the Year
Winner:
Translink Northern Ireland Railways
Highly commended:
East Coast
Rail Professional
Marketing Campaign of
the Year
Finalists:
London Midland for achieving a return on
investment of 14:1 with the promotion of
its Birmingham to London service, utilising
everything from station posters to social media
ScotRail for its campaign A Better Way to
Go, which gave it a consistent advertising
presence throughout the year
First Capital Connect for its Brighton
Mainline campaign to increase sales of
dedicated services from Brighton to London
First Capital Connect for its More Seats
for You initiative, which 99 per cent of its
commuters were aware of
London Underground for its Transforming
the Tube campaign to mitigate customer
dissatisfaction during engineering work
Southern Railway for its Southern
Adventure campaign, promoting leisure
travel over the summer
Joint winners:
London Midland and ScotRail
Highly commended:
First Capital Connect (for both its entries)
Internal Communications Excellence
North Star Customer
Information and Service
Excellence
Finalists:
First Great Western for its communication
campaign to raise awareness of the ongoing
work around Reading
Lorol for the technology and staff it devotes to
disseminating information to customers
London Midland for transforming its image,
following an all-time low in passenger
satisfaction scores
Chiltern Railways for using Twitter to invite
customers to talk directly to managers
Chiltern Railways for its communications with
passengers about the engineering work to
increase line speed
First Capital Connect for transforming
its customer information provision in a
programme that included giving BlackBerrys to
250 frontline staff
Winner:
First Great Western
Highly commended:
Lorol, London Midland
Information Technology Excellence
Marketing Campaign of the Year
Customer Information and Service Excellence
Information Technology
Excellence
Finalists:
Chiltern Railways for its mTicketing solution
– an app enabling commuters to check
timetables and live train information and even
buy information from their phones
CrossCountry for its mobile phone app, Train
Tickets, which sells tickets and gives real-time
travel updates
ABP for its website to promote Hams Hall rail
freight terminal, which promotes transparency
with customers by providing KPI scores in real
time
Winner:
Chiltern Railways
Highly commended:
CrossCountry
Station Excellence
Finalists:
First TransPennine Express for Warrington
Central station
TfL and London Underground for four new
stations on the East London Line
Northern Rail & Lancashire County Council
for Accrington, the UK’s first sustainable
station
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