policy initiatives - Textile Magazine
policy initiatives - Textile Magazine
policy initiatives - Textile Magazine
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new products<br />
with Lenzing Modal.<br />
Gradual fading or graying is no longer an issue with<br />
Lenzing Modal terry goods. Finally, these towels deliver<br />
a higher absorption rate than 100 per cent cotton towels,<br />
thanks to the fiber’s unique structure.<br />
With Edelweiss, Lenzing is setting new technological<br />
and environmental standards for the entire cellulose fiber<br />
industry. Lenzing’s innovative Modal production process<br />
involves oxygen-based chemistry. It is more environmentally<br />
friendly than conventional production procedures.<br />
Thus Lenzing Modal Edelweiss is the only Modal fiber to<br />
satisfy the highest environmental standards. Environmental<br />
benefits such as the replenishable and natural raw material,<br />
CO 2<br />
-neutrality and the highest production yield make the<br />
new Lenzing Modal Edelweiss the eco-fiber of choice.<br />
Lenzing Modal Edelweiss is produced differently from<br />
the conventional Lenzing Modal, but the fibers’ main properties<br />
such as softness and color brilliance are the same. The<br />
fibers process identically at all points in the textile chain.<br />
Susanne Jary, Lenzing’s head of marketing for home textiles,<br />
explains how unique Edelweiss is. “The fiber plant in<br />
Lenzing Austria is the only one in the world which is fully<br />
integrated and has all production steps, from the pulp to the<br />
fiber, perfectly under control. Throughout the entire process,<br />
attention is paid to environmental protection”.<br />
Lenzing is a pioneer in the field of wood-organic refineries.<br />
The integrated, CO 2<br />
-neutral process at the company<br />
site, in combination<br />
with other innovative<br />
processes, results in<br />
excess energy generation<br />
and the production<br />
of high quality<br />
Intense and brilliant colors with Lenzing<br />
Modal terry good (left) compared to 100%<br />
cotton terry (right).<br />
Lenzing Modal terry (left) immediately soaks<br />
up water. Water droplets remain on the surface<br />
of 100% cotton terry (right).<br />
32 | The <strong>Textile</strong> <strong>Magazine</strong> jANUARY 2012<br />
chemicals from the<br />
wood. The pulp factory<br />
serves as a net<br />
supplier of power for<br />
the entire Lenzing<br />
site. These special<br />
processes were developed<br />
by Lenzing<br />
and are not commercially<br />
available.<br />
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