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policy initiatives - Textile Magazine

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corporate news<br />

GTN’s new growth strategy<br />

for Cotstyle Apparels<br />

GTN Industries, a vertically<br />

integrated yarns, fabrics<br />

and apparels group<br />

and a market leader in<br />

100 per cent cotton PIMA<br />

& GIZA mercerised single<br />

fibre Polo shirts and formal<br />

dress socks, has announced<br />

its plans to boost<br />

its branded apparels market<br />

leadership by bringing<br />

‘Cotstyle’ business into<br />

Cotstyle Apparels Ltd.<br />

Mr. M.K. Patodia, Chairman & M.D., GTN Industries Group<br />

Cotstyle Apparels plans to invest<br />

more than Rs. 200 million<br />

in its world-class mercerised cotton<br />

garment facilities to support<br />

its new growth strategy. Cotstyle<br />

Apparels sells 50,000 units of<br />

Cotstyle Single Fibre single and<br />

double mercerized cotton in more<br />

than 750 stores spread across major<br />

cities. The focus is to increase<br />

its presence in many cities across<br />

the country to meet the growing<br />

needs of its retail partners and<br />

consumers as well as increase its<br />

store footprint from the current<br />

level of 750 to 1,200 stores.<br />

“We want to unlock the huge<br />

growth potential of Cotstyle Apparels<br />

in the domestic market”,<br />

Mr. M.K. Patodia, Chairman &<br />

Managing Director of GTN Industries<br />

Group, said. “Our new<br />

strategy is in line with our ambitious<br />

growth plan for Cotstyle<br />

mercerized line of Polo shirts and<br />

socks. This shift will also bring<br />

marketing focus, consistency and<br />

simplicity as consumer accept-<br />

36 | The <strong>Textile</strong> <strong>Magazine</strong> jANUARY 2012

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