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GTN’s new growth strategy
for Cotstyle Apparels
GTN Industries, a vertically
integrated yarns, fabrics
and apparels group
and a market leader in
100 per cent cotton PIMA
& GIZA mercerised single
fibre Polo shirts and formal
dress socks, has announced
its plans to boost
its branded apparels market
leadership by bringing
‘Cotstyle’ business into
Cotstyle Apparels Ltd.
Mr. M.K. Patodia, Chairman & M.D., GTN Industries Group
Cotstyle Apparels plans to invest
more than Rs. 200 million
in its world-class mercerised cotton
garment facilities to support
its new growth strategy. Cotstyle
Apparels sells 50,000 units of
Cotstyle Single Fibre single and
double mercerized cotton in more
than 750 stores spread across major
cities. The focus is to increase
its presence in many cities across
the country to meet the growing
needs of its retail partners and
consumers as well as increase its
store footprint from the current
level of 750 to 1,200 stores.
“We want to unlock the huge
growth potential of Cotstyle Apparels
in the domestic market”,
Mr. M.K. Patodia, Chairman &
Managing Director of GTN Industries
Group, said. “Our new
strategy is in line with our ambitious
growth plan for Cotstyle
mercerized line of Polo shirts and
socks. This shift will also bring
marketing focus, consistency and
simplicity as consumer accept-
36 | The Textile Magazine jANUARY 2012