policy initiatives - Textile Magazine

new products
The LYCRA(R) SPORT fabric platform combines the
stretch fiber technology and the demanding fabric performance
requirements designed specifically for sports
and outdoor apparel. The program was originally developed
in response to feedback from athletes and active
people who expect freedom of movement and fit and
shape retention in their athletic apparel – the same benefits
that they also associate with the LYCRA(R) fiber
brand. As a result, purchase interest for garments with
LYCRA(R) SPORT fabric reach 60 per cent in consumer
surveys.
“We are very excited to be moving the LYCRA(R)
SPORT fabric brand forward with new tiers that have
clearly defined performance standards for the growing
active and athletic audience that is looking for wellmade
garments, with excellent fit and freedom of movement,”
said David Capdevila, INVISTA Apparel’s global
marketing director for active and outerwear. “We
are confident that both the industry and end-consumers,
both men and women, will find our tiers are the solution
they are looking for to fill the gap in the market.”
The new performance standards that make up the new
tiers, built from the original LYCRA(R) SPORT fabric
platform, were developed in recognition of the more
unique requirements of the compression and shapewear
sub-categories. The new three differentiated tiers of
LYCRA(R) SPORT fabric are:
LYCRA(R) SPORT fabric: The current performance
standards enabling fabrics to maintain their original
properties for longer, and delivering freedom of movement,
bi-directional stretch, comfort and long-lasting fit.
New to this tier is the qualification of natural fibers in
fabrics meeting the required performance standards. All
existing LYCRA(R) SPORT fabrics will qualify for this
tier.
LYCRA(R) SPORT ENERGY fabric: The new
performance standards designed specifically for compression
fabrics used in high intensity and high energy
sports, maintaining the right balance between fabric
compression power, freedom of movement and outstanding
comfort. LYCRA(R) SPORT ENERGY fabric
enables the creation of high performance compression
garments.
LYCRA(R) SPORT BEAUTY fabric: The new
performance standards designed specifically for sports
apparel where shaping performance meets beauty and
style. This tier helps to improve the shaping impact of
fabrics while maintaining the freedom of movement
and comfort required in sporting activities. LYCRA(R)
SPORT BEAUTY fabrics: looking in shape while getting
in shape(TM).
Hangtags for all three tiers will be available for garments
made with LYCRA(R) SPORT fabric and that
meet the demanding standards of each category. •
The Textile Magazine jANUARY 2012 | 71