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policy initiatives - Textile Magazine

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new products<br />

LYCRA(R) Sport fabric brand sets<br />

fresh performance standards<br />

INVISTA, owner of the<br />

LYCRA(R) fiber brand, set new<br />

textile technology standards in<br />

high-performance active wear and<br />

outdoor apparel standards when it<br />

initially launched its LYCRA(R)<br />

SPORT fabric certification program<br />

two years ago. The company is now<br />

using this product of many years of<br />

textile expertise and innovations as a<br />

basis for expansion, and is introducing<br />

two additional tiers of performance<br />

standards focused specifically<br />

on the fast-growing compression<br />

and shaping categories within sports<br />

apparel categories: LYCRA(R)<br />

SPORT ENERGY fabric and<br />

LYCRA(R) SPORT BEAUTY fabric.<br />

INVISTA will be exhibiting at<br />

two tradeshows in late January – one<br />

at Outdoor Retailer Winter Market<br />

in North America and the other at<br />

ISPO Munich where the new tiers<br />

will be launched.<br />

INVISTA is one of the world’s<br />

largest integrated producers of<br />

polymers and fibers, primarily for<br />

nylon, spandex and polyester applications.<br />

Its global businesses<br />

deliver exceptional value for customers<br />

through technology innovations,<br />

market insights and a powerful<br />

portfolio of global trademarks,<br />

including COOLMAX(R) fabric,<br />

CORDURA(R) fabric, fresh-<br />

FX (R) fiber, LYCRA(R) fiber,<br />

SUPPLEX(R) fabric, TACTEL(R)<br />

fiber, and THERMOLITE(R) fabric.<br />

70 | The <strong>Textile</strong> <strong>Magazine</strong> jANUARY 2012

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