Future of Brand Building conference report - The Wharton School of ...

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Connecting the Online and Offline Shopping Experience Rob Goulding Head of Channel Solutions, Google Inc. 8 Baker Retailing Center
Connecting the Touch Points to Appeal to a Specific Target Segment Tony Spring President and COO, Bloomingdale’s, Macy’s, Inc. Making the Most of Social Networking and Online Media Bob Kantor Chief Marketing and Business Development Officer, MDC Partners and the Customer in the Store. Using Multiple Touch Points to Tell a Compelling Brand Story Kurt Kostur Senior Vice President of Marketing, HSN, Inc. Conference Report 9
Page 1 and 2: Conference Report Future of Brand B
Page 3 and 4: Contents A Framework for Understand
Page 5 and 6: A Framework for Understanding the R
Page 7 and 8: Connecting the Touch Points Joe Fec
Page 9: Bringing Marketing Academics and Pr
Page 13 and 14: Summary and Conclusions
Page 15 and 16: Appendix A Framework for Understand
Page 17 and 18: A Framework for Understanding the R
Page 19 and 20: Leveraging Technology in an Age of
Page 21 and 22: Leveraging Technology in an Age of
Page 23 and 24: Understanding Consumers’ Decision
Page 25 and 26: Bringing Marketing Academics and Pr
Page 27 and 28: Connecting the Online and Offline S
Page 29 and 30: Connecting the Touch Points to Appe
Page 31 and 32: Connecting the Touch Points to Appe
Page 33 and 34: Notes Conference Report 31
Page 36: Jay H. Baker Retailing Center The W

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