Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
Future of Brand Building conference report - The Wharton School of ...
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Leveraging Technology in an Age <strong>of</strong> Empowered Consumers<br />
Sean Sondreal<br />
Vice President <strong>of</strong> Strategic Marketing, Kohl’s Corp.<br />
<br />
Whatkeepsyouupat<br />
night<br />
Yes–all<strong>of</strong>these<strong>of</strong>course.Andmany<strong>of</strong>themhaveforyears.<br />
But,morerecently,mysleepislost<br />
recently my lost<br />
toawave<strong>of</strong>newtechnologythat<br />
hasgeneratedmoreopportunities<br />
(andmissedopportunities).<br />
Wehavetoembracethisnewera<strong>of</strong>marketing<br />
whilenotlosingfocusontheareasdrivingour<br />
corebusinesstoday.<br />
Print Circulars InStoreExperience<br />
Email TV CRM<br />
Radio Display Search<br />
Flash Sales<br />
NFC<br />
Pop-up<br />
Stores<br />
<strong>The</strong> Cloud<br />
Loyalty Retention,<br />
Event Strategy,<br />
Media Mix<br />
Tablet Optimized Web Experiences<br />
Geo-Fencing<br />
Virtual Stores<br />
Real time<br />
inventory<br />
Service<br />
Automation<br />
Mobile POS<br />
Wireless Connectivity In-Store<br />
Google Wallet<br />
Conference Report<br />
17
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